6 seconds. That’s how long you have to make a first impression with your website. In that amount of time, your reader should be able to figure out whether or not they're in the right place AND be able to easily find the most relevant information for them.

On Day 4 of the Website Copy Bootcamp, I’m sharing my tips for homepage copy that leaves readers wanting more & ready to take the next step. We’ll take a close look at your homepage’s headline, and learn about a simple test that can help you take it to the next level.

Ready to update or launch your website? Save $200 on Website in a Week, my done-with-you website copywriting course, until September 30th at http://websiteinaweekcourse.com/