The Copy Dates Podcast

16: A Breakdown of Email Open + Click Rates and How to Increase Yours


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In this week’s episode, I’ll discuss one of the most frustrating parts of email marketing: what to do if your emails aren't working. I know how difficult this can be, especially when you pour a lot of time and effort into your emails. But, this happens to everyone, so don’t get discouraged! 

In the episode, I’ll dive into the tips and advice I have that will help you improve your open and click through rates, so you can see better results from your email marketing efforts.  

Here are a few points I cover:

  • You’re not alone
  • The importance of data
  • The two most important rates to consider
  • How to improve your subject lines

I hope this episode helps you have an idea of how to troubleshoot your emails when you feel like they’re not working for you.

If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @megantaylor.co

And be sure to save your seat for my upcoming Website Copy Bootcamp where we’ll be diving into all things website copywriting. We kick off on September 13th! 

 

CONNECT WITH MEGAN:

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EPISODE RESOURCES:

Get 20% off all email marketing related templates in The Copy Template Shop with the code AUGUST2021, available only for the month of August.

  • Webinar landing page template
  • Opt-in landing page copy template
  • Welcome email sequence template
  • Email bundle
  • Sales copy email template

Check out Flodesk, my favorite email marketing platform (Affiliate link)

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The Copy Dates PodcastBy Megan Taylor

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