Why It Matters

15. Why Creative Writing in Business Matters with Neil Baker.


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Neil is the Managing Director of Dark Angels, a collection of playful and collaborative workshops to help anyone become a better writer at work. He is passionate about the way words are used in business and wants all of us to play creatively with them. He's convinced this exploration helps generate new ways to express ourselves more clearly and sincerely.
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Why It MattersBy Michael Gough