In this episode of ARTS Redefined, Angela talks with marketing expert Dave Wakeman about the evolving landscape of arts marketing. They explore why arts organizations need to rethink traditional marketing strategies, emphasize long-term brand building, and engage both customers and non-customers effectively. Dave also shares insights on the dangers of discounting, the importance of strategic planning for product launches, and how marketing and sales must work together for sustainable growth.

Chapters

00:00 Rethinking Marketing in the Arts
03:00 The Importance of Strategy
05:56 Sales vs. Marketing Dynamics
08:47 The Role of Data in Decision Making
12:09 Understanding Non-Customers
15:03 The Pitfalls of Discounting
17:54 Effective Product Launches
21:09 Crafting a Unique Value Proposition
24:01 The Necessity of Brand Investment
26:53 Engaging Audiences: The Relevance Factor

Dave Wakeman

https://davewakeman.com/

https://davewakeman.com/_blog/

https://podcasts.apple.com/us/podcast/dave-wakemans-the-business-of-fun-podcast/id1387596737

https://open.spotify.com/show/38JofElws6mWJs94xdiHEn?si=ba44afde09c043b5