We continue our seven-part mini-series on Creating Alignment with Your People by exploring the third element of culture — Traits Alignment.

In this episode I explain how identifying the inherent traits of people who will thrive in your business helps you build stronger teams and protect your culture. You’ll learn how to recognize the character and personality traits that align with your company’s values and work style—so you can hire, coach, and lead with clarity and consistency.

Because alignment isn’t just about skills or experience — it’s about who people are at their core.

Episode Highlights

• What traits alignment is and why it matters
• The difference between character traits and personality traits
• How to identify traits that thrive in your unique culture
• Why shared traits strengthen unity and trust
• How defining traits improves hiring, retention, and accountability
• How alignment in values, work style, and traits creates lasting momentum

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes

• Episode 12:  Creating Alignment With Your People 
• Episode 13:  Values Alignment- What You Believe Drives How You Lead
• Episode 14:  Work Style Alignment- Understanding How You Work