“It’s not about how often you publish. It’s about how you make someone feel about your content.”

⸺ Tim Schmoyer

 

Thursday, March 2nd, 2006.

 

That’s the day this episode’s guest of The Videocraft Show presented By Video Husky posted his first YouTube video.

 

Fifteen years later and he’s still going strong.

 

Tim Schmoyer is the founder of Video Creators. It’s an online community and educational resource for YouTube creators, entrepreneurs, and brand professionals.

 

Video Creators has developed YouTube strategies for both up-and-coming creators as well as renowned brands including Disney, HBO, Budweiser, eBay, and Warner Brothers. To date, Tim and his team have helped their clients organically achieve over 14-billion views and 61-million subscribers.

 

In this episode, host Jon Santiago talks with Tim about his own journey as a YouTuber. They also touch on a variety of other subjects including:

- The importance of getting your content in front of the right people instead of many people.

- Why it’s best to focus on what you give rather than what you get as a creator.

- Why YouTube is more about one-on-one conversation instead of presentation.

- Why content strategy is less about technicalities and more about emotional value.

- How he and his wife navigate this brave new world of content creation and consumption as a family with seven kids.

 

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

 

Relevant Links

- Video Creators website

- Video Creators YouTube channel

- Reclaiming Motherhood YouTube channel

- Owen Hemsath on The Videocraft Show

 

Chapters

- (00:00) Intro

- (02:48) How Tim started on YouTube

- (06:07) Touching lives through YouTube

- (07:52) Getting hired by YouTube

- (10:48) Conversation vs. Presentation

- (12:21) A BIG audience vs. the RIGHT audience

- (16:40) Getting recognized

- (20:52) Tim's influences

- (22:57) Why some celebrity YouTubers aren't successful

- (27:20) The value you give to your audience

- (34:00) Emotional value vs. technicalities

- (40:45) Networking on YouTube

- (47:18) Giving up screen time for a year

- (57:00) Kids using social media

- (58:58) Private vs. public family life

- (01:03:37) Burnout and unhealthy social media habits

- (01:09:09) Where to follow Tim

 

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

 

Production Credits

- Producer: Nikki Vicente

- Editors: Rex Estanislao, Shara Tecson

- Project Manager: Choco Arucan

- Graphics: Paolo Lopez