The Videocraft Show Presented by Video Husky

Want to make your home studio setup look like a Hollywood production? Then, this episode of The Videocraft Show Presented By Video Husky is for you!

Kevin Shen is the founder of Dream Studio Course, a step-by-step course teaching video creators about the principles of home studio design. Kevin offers Dream Studio Course in three different formats - a self-directed course, 1-on-1 coaching, as well as a cohort-based program, which has proven to be most popular among his customers.

Kevin has more than a decade of experience under his belt as a creator. From mental health to his knowledge around video production, he’s covered a wide range of topics on his channel which has amassed up to 30,000 subscribers.

In this final episode of The Videocraft Show Presented By Video Husky, Kevin and host Jon Santiago discuss:

• How listening to his audience on YouTube spawned the business idea for Dream Studio Course.
• The common constraints that stop most creators from building their own dream studios.
• What you can expect from Kevin’s program if you decide to sign up…

And much more!

Relevant Links

• Dream Studio Course
• Kevin Shen on YouTube
• Kevin Shen on Twitter
• Kevin Shen on Instagram

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

Stumped for ideas around how to build a business model for yourself as a creator? In this episode of The Videocraft Show Presented By Video Husky, this conversation may help you sp

Simon Owens is a long-time journalist, marketer, and PR professional who’s built an audience for himself covering the creator economy. His industry newsletter reaches over 5,000 subscribers and his podcast generates roughly 1,000 downloads per episode. 

In this edition of The Videocraft Show Presented By Video Husky, Jon chats with Simon about a host of subjects around his business model as a creator including:

• What he charged for consulting services.
• How he partnered with the University of Oregon to launch an online course.
• How he sells ads on his podcast and newsletter.

And so much more!

Relevant Links

• Simon Owens' Newsletter
• The Business of Content Podcast
• Simon Owens on Twitter
• When should a creator throw in the towel?

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

How do you become the kind of creator that brands trust with a steady paycheck? With more than 10 years of experience in both public relations and influencer marketing, this week’s guest on The Videocraft Show Presented By Video Husky can offer some guidance.

Kristyn Snell is the founder of ModernSpeak, a global creator management agency based in Alberta, Canada. They represent and manage brand deals for more than a dozen creators specializing in lifestyle and travel content (including Lizzie Peirce, who appeared on episode 49 of the show).

Before ModernSpeak, Kristyn served as an account manager for a boutique PR firm representing clients in the hospitality industry. She later went on to cut her teeth as a media specialist for tourism boards like Tourism Calgary and Travel Alberta.

In this episode, Jon Santiago connects with Kristyn to discuss:

• The inner-workings of how ModernSpeak empowers creators to earn a living from their content.
• How creators should approach negotiations in terms of pay and in-kind agreements with companies.
• Her recommendations for creators hoping to earn repeat business from brands.

And much more…

Relevant Links

• MODERNSPEAK’S Website
• Setting Boundaries as a creator with LIzzie Peirce (Episode 49 of The Videocraft Show)
• MODERNSPEAK on Instagram
• Email Kristyn!

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

We talk a lot about the importance of revenue diversification for video creators on this show. Beyond brand deals, selling merch, or creating your own physical or digital products, another source of income for creators is memberships.

In this week’s episode, we talk with someone who can help you jumpstart your own.

Jen Matichuk oversees strategic partnerships at Memberful, a software platform that empowers creators to sell memberships to their audiences. It was founded in 2013 and was acquired by Patreon five years later.

In her role at Memberful, Jen educates and assists creators on how to best grow their businesses using the platform. She brings a wealth of experience to her role, having previously spearheaded the Mythical Society, a membership program launched by long-time creators Rhett and Link.

In this episode of The Videocraft Show Presented By Video Husky, Jen talks with Jon about all things memberships. You will learn:

• The differences between Memberful and its parent company, Patreon.
• Where a creator should start if they’d like to launch their own membership program.
• How to design a membership program that your audience will want and purchase.

And so much more!

Relevant Links

• Memberful website
• Jen Matichuk on Instagram
• Jen Matichuk on Twitter
• Jen Matichuk on YouTube
• Jen Matichuk's personal website
• Rhett & Link on YouTube
• Good Mythical Morning on YouTube
• The Mythical Society website

Chapters

• (00:00) Intro
• (03:38) Start of Conversation with Jen
• (04:32) Lessons she learned playing Hockey
• (06:22) Importance of teamwork
• (11:33) Jen’s background in film
• (12:46) Working with Rhett and Link
• (15:41) Main revenue streams for Rhett and Link
• (18:02) Reason behind the growth of Good Mythical Morning
• (20:22) Takeaways from working with Rhett and Link
• (22:04) Improving content by reviewing previous projects and analytics
• (23:39) What should creators pay attention to
• (27:11) Listening to your audience
• (28:53) Working with Memberful
• (30:57) Building Mythical Society
• (34:43) Starting your own Membership
• (37:22) What hinders creators in starting their own membership program
• (41:07) Pricing your membership program
• (46:28) How to tell your audience that you’re increasing the price of your membership
• (52:43) Difference between Owned and Rented
• (56:09) Benefits of having your own line of communication to your audience
• (1:00:52) Future of Membership programs
• (1:07:48) Where to follow Jen

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.

But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?

These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals. 

Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.

In this episode, you will learn:

• How to source opportunities for brand sponsorships.
• The art and science behind pricing your content for sponsors.
• How to craft a value proposition in your pitch to brands.

And so much more…

Relevant Links

• Creators Agency
• Creators Agency on Instagram
• Apple Crider on TikTok
• Apple Crider on YouTube
• Apple Crider on Instagram
• Adam Grant - Give and Take
• How to Create Your Own Real-World MBA II - Tim Ferriss
• Rich Dad Poor Dad - Robert Kiyosaki

Chapters

• (00:00) Intro
• (03:02) Start of conversation with Apple
• (04:22) Early childhood
• (07:39) Beginning of his career in the Creator space
• (09:50) Leading with value
• (11:59) Mindset of the younger generation
• (13:34) Origins of Creators Agency
• (17:38) Give and Take Mindset
• (22:51) History of Apple’s entrepreneurship
• (26:10) Frameworks to help Creators grow
• (32:54) Finding the right people to take over your YouTube channels
• (34:11) Principles in growing any social platform
• (36:41) Reaching out to collaborate with other people
• (44:11) What to look for when partnering with Content Creators
• (51:52) Finding who to pitch in companies
• (53:49) Why creators need to share information about brand deals with each other
  
• (59:07) What should creators look for when hiring a decision maker
  
• (1:01:24) Pricing your services as a creator
  
• (1:08:59) Why influencer marketing is valuable for brands
  
• (1:12:25) When to say no to a brand deal
  
• (1:17:31) Where to follow Apple

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.

But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?

These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals. 

Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.

In this episode, you will learn:

• How to source opportunities for brand sponsorships.
• The art and science behind pricing your content for sponsors.
• How to craft a value proposition in your pitch to brands.

And so much more…

Relevant Links

• Creators Agency
• Creators Agency on Instagram
• Apple Crider on TikTok
• Apple Crider on YouTube
• Apple Crider on Instagram
• Adam Grant - Give and Take
• How to Create Your Own Real-World MBA II - Tim Ferriss
• Rich Dad Poor Dad - Robert Kiyosaki

Chapters

• (00:00) Intro
• (03:02) Start of conversation with Apple
• (04:22) Early childhood
• (07:39) Beginning of his career in the Creator space
• (09:50) Leading with value
• (11:59) Mindset of the younger generation
• (13:34) Origins of Creators Agency
• (17:38) Give and Take Mindset
• (22:51) History of Apple’s entrepreneurship
• (26:10) Frameworks to help Creators grow
• (32:54) Finding the right people to take over your YouTube channels
• (34:11) Principles in growing any social platform
• (36:41) Reaching out to collaborate with other people
• (44:11) What to look for when partnering with Content Creators
• (51:52) Finding who to pitch in companies
• (53:49) Why creators need to share information about brand deals with each other
  
• (59:07) What should creators look for when hiring a decision maker
  
• (1:01:24) Pricing your services as a creator
  
• (1:08:59) Why influencer marketing is valuable for brands
  
• (1:12:25) When to say no to a brand deal
  
• (1:17:31) Where to follow Apple

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

Think you can’t make a living as a content creator with a small audience? 

Think again.

Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!

Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.

After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.

In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:

• The difference between being process-oriented versus results-oriented as a creator.
• Milestones that signaled to her that she was headed in the right direction on YouTube.
• Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals).

And much more…

Relevant Links

• Kelly Driscoll on YouTube
• Kelly Driscoll on Instagram
• Kelly Driscoll website
• The Journey | A Self Care Podcast
• IdeaEconomy newsletter

Chapters

• (00:00) Intro 02:58 Start of conversation with Kelly
• (04:40) Beginning of her YouTube Journey
• (12:46) The difference between being process-oriented versus results-oriented as a creator
• (20:05) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator
• (23:50) Personal journey as a creative
• (29:14) Work-life balance as a content creator
• (36:01) Coming up with ideas for content
• (36:41) Taking a step back to move 2 steps forward
• (41:00) Reviewing and organizing content ideas
• (46:53) Value in posting content consistently
• (56:11) Business side of content creation and the importance of having a community on YouTube.
• (57:56) Finding your niche
• (1:03:53) Making money on YouTube with AdSense and affiliate links.
• (1:09:28) Budgeting as a creator
• (1:15:35) Living within your means
• (1:20:38) Having an escape plan
• (1:29:52) Where to follow Kelly Driscoll

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

Ever wondered what it’s like to live in Portugal? Specifically in the southernmost tip of the country?

Then you probably should check out Algarve Addicts on YouTube. Since 2018, Algarve Addicts has been sharing perspectives from foreign expats on where to live and what to do around the region.

The channel is the brainchild of Nick Robinson, an expat himself who moved to Portugal more than two decades ago from South Africa. He started Algarve Addicts back in 2018 after selling a paddleboarding business he started 3 years before.

In this episode, Jon Santiago speaks with Nick about building a business out of Algarve Addicts as well as a host of other topics including:

• The services he offers to generate revenue from the channel.
• How he stuck with YouTube despite growing fewer than 100 subscribers during his first two years as a creator
• Why collaboration trumps competition in content creation and business.

And much more!

Relevant Links

• Nick Robinson on Youtube
• Algarve Addicts on Instagram
• Nick Robinson on Instagram
• Algarve Addicts website
• The Videocraft Show Tim Schmyoer Episode
• The Videocraft Show Amelia and JP Episode

Chapters

• (00:00) Intro
• (02:44) Start of conversation with Nick
• (03:41) Nick’s early career
• (06:54) Digital marketing in the early 2000’s
• (08:03) Using digital marketing to promote his Paddle boarding business
• (15:09) Selling a business you built
• (17:55) Starting Algarve Addicts
• (20:41) Nick’s drive to keep making videos
• (24:37) Turning a digital platform into a business
• (35:07) Developing an online community
• (36:41) Generating video ideas for YouTube
• (38:16) Being a marketing channel for other business
• (40:05) Creating videos for YouTube
• (42:56) Creating YouTube thumbnails
• (46:46) Expanding the business
• (50:01) The future of Algarve Addicts
• (51:25) Collaborating with other content creators
• (54:45) Expanding a team
• (59:05) Where to follow Nick Robinson

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

"A 20 something will not have the same issues of a 40 something. And they maybe didn’t find someone on YouTube who could relate to their demands or their issues and problems, you know? And now I got those women saying, ‘Oh my gosh, I’m so glad I found you on YouTube. Finally, someone who speaks the same language as me in terms of fashion.’ So to me 40, 50 - it’s just a number!"
- Frederique Bros

When it comes to fashion, do you struggle to create your own unique style? Then, perhaps you should check out the YouTube Channel of this week’s guest on The Videocraft Show Presented by Video Husky.

Frédérique Bros is a French YouTuber based in Australia, who’s made a name for herself creating content for women about style and fashion. Through her videos, she aims to inspire others how to find their own sense of style that’s classy and chic without breaking the bank.

Frédérique started her YouTube channel in 2020 when, like the rest of the world, COVID forced her to reset. Nearly two years later, at the time of this interview, she’s built a loyal following of close to 160,000 subscribers and more than 12-million YouTube views.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago speaks to Frédérique about starting a YouTube channel in a time of great uncertainty plus:

• The importance of embracing being bad when you first start creating.
• How Frederique has learned how to deal with negative feedback and criticism.
• Why age shouldn’t matter when you deciding to start a YouTube channel.

And so much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Frédérique on YouTube
• Frédérique's Website
• Frédérique on Instagram
• Frédérique on TikTok

Chapters

• (00:00) Intro
• (02:51) Start of conversation with Frédérique
• (04:01) Origins of her creativity
• (10:34) Living in Paris
• (12:31) Impact of visiting countries on her creativity
• (15:41) Helping people find their own fashion style
• (22:15) Finding a niche audience in YouTube
• (26:59) Understanding the different social media platforms
• (34:05) Dealing with negative feedback and criticism
• (41:57) Difference of YouTube to the other social media platforms
• (46:49) What prevented her to start a YouTube Channel before
• (49:24) Importance of embracing being bad when you first start creating videos
• (53:36) Starting a YouTube Channel at the age of 40
• (57:44) Understanding that not everybody will like your content
• (1:04:27) Where to follow Frédérique

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez

Stop selling and start educating. That is the approach to video taken by this week’s guest on The Videocraft Show Presented By Video Husky.

Caton Del Rosario is the co-founder and director of marketing at American Mortgage Network, a 100% employee-owned lending company. They offer a full suite of mortgage products for clients, including conventional, adjustable, government and jumbo loans.

Purchasing a home, especially for most first-time buyers, can be scary and overwhelming. That’s why Caton has made it his mission to simplify the process in terms that people can understand.

And these days, he’s doing that primarily through video. He started with long-form content on YouTube a few years ago. But it’s his short, digestible videos on TikTok, Instagram Reels, and YouTube Shorts that are helping him reach brand new audiences.

In this episode, Jon Santiago chats with Caton about his strategy with video as well as as:

• The surprising origins of his own creativity.
• The simple, yet effective practice that prevents Caton from never running out of ideas for new content.
• The percentage of revenue he’s generating for his mortgage company through his videos.
• How to prevent creative burnout.

And so much more..

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

RELEVANT LINKS

• Caton on YouTube
• Caton on TikTok
• Caton on Instagram
• Caton on Facebook
• Caton's Interview with SD Voyager
• American Mortgage Network website
• Wong Fu Productions YouTube Channel 

Chapters

• (00:00) Intro
• (02:37) Start of conversation with Caton
• (03:36) Buying his first house
• (07:15) Growing up in a Filipino household
• (11:10) Inspiration from Asian-American YouTubers
• (15:45) Inspiration from Filipino artists
• (18:02) Experience of growing up surrounded by legendary Filipino artists and mindset as a content creator
• (25:13) Journey as a mortgage consultant
• (28:59) Vision after graduating college
• (31:49) Being a young individual in the mortgage industry
• (34:41) Journey as a Content Creator
• (38:13) Evolution of his content creation process
• (39:07) Writing scripts for short-form content
• (41:39) Coming up with short-form content ideas
• (49:17) Working with Video Husky
• (52:39) Sustainability in content creation
• (57:27) Percentage of revenue generated for his mortgage company through his videos
• (01:00:49) Preventing creative burnout
• (01:03:13) Future plans in content creation
• (01:06:21) The positive and negative sides of being famous
• (01:07:56) Where to follow Caton

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez