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Defining Success as a Small Youtuber (With Kelly Driscoll) [The Videocraft Show Episode #56]
Think you can’t make a living as a content creator with a small audience?
Think again.
Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!
Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.
After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.
In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:
- The difference between being process-oriented versus results-oriented as a creator.
- Milestones that signaled to her that she was headed in the right direction on YouTube.
- Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals).
And much more…
Relevant Links
- Kelly Driscoll on YouTube
- Kelly Driscoll on Instagram
- Kelly Driscoll website
- The Journey | A Self Care Podcast
- IdeaEconomy newsletter
Chapters
- (00:00) Intro 02:58 Start of conversation with Kelly
- (04:40) Beginning of her YouTube Journey
- (12:46) The difference between being process-oriented versus results-oriented as a creator
- (20:05) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator
- (23:50) Personal journey as a creative
- (29:14) Work-life balance as a content creator
- (36:01) Coming up with ideas for content
- (36:41) Taking a step back to move 2 steps forward
- (41:00) Reviewing and organizing content ideas
- (46:53) Value in posting content consistently
- (56:11) Business side of content creation and the importance of having a community on YouTube.
- (57:56) Finding your niche
- (1:03:53) Making money on YouTube with AdSense and affiliate links.
- (1:09:28) Budgeting as a creator
- (1:15:35) Living within your means
- (1:20:38) Having an escape plan
- (1:29:52) Where to follow Kelly Driscoll
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
- Producer/Editor: Gio Fernandez
- Graphics: Paolo Lopez
View all episodes
By Jon SantiagoThink you can’t make a living as a content creator with a small audience?
Think again.
Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!
Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.
After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.
In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:
- The difference between being process-oriented versus results-oriented as a creator.
- Milestones that signaled to her that she was headed in the right direction on YouTube.
- Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals).
And much more…
Relevant Links
- Kelly Driscoll on YouTube
- Kelly Driscoll on Instagram
- Kelly Driscoll website
- The Journey | A Self Care Podcast
- IdeaEconomy newsletter
Chapters
- (00:00) Intro 02:58 Start of conversation with Kelly
- (04:40) Beginning of her YouTube Journey
- (12:46) The difference between being process-oriented versus results-oriented as a creator
- (20:05) Milestones that signaled to her that she was headed in the right direction on YouTube and where she earns the majority of her revenue as a creator
- (23:50) Personal journey as a creative
- (29:14) Work-life balance as a content creator
- (36:01) Coming up with ideas for content
- (36:41) Taking a step back to move 2 steps forward
- (41:00) Reviewing and organizing content ideas
- (46:53) Value in posting content consistently
- (56:11) Business side of content creation and the importance of having a community on YouTube.
- (57:56) Finding your niche
- (1:03:53) Making money on YouTube with AdSense and affiliate links.
- (1:09:28) Budgeting as a creator
- (1:15:35) Living within your means
- (1:20:38) Having an escape plan
- (1:29:52) Where to follow Kelly Driscoll
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
- Producer/Editor: Gio Fernandez
- Graphics: Paolo Lopez