Stop selling and start educating. That is the approach to video taken by this week’s guest on The Videocraft Show Presented By Video Husky.

 

Caton Del Rosario is the co-founder and director of marketing at American Mortgage Network, a 100% employee-owned lending company. They offer a full suite of mortgage products for clients, including conventional, adjustable, government and jumbo loans.

 

Purchasing a home, especially for most first-time buyers, can be scary and overwhelming. That’s why Caton has made it his mission to simplify the process in terms that people can understand.

 

And these days, he’s doing that primarily through video. He started with long-form content on YouTube a few years ago. But it’s his short, digestible videos on TikTok, Instagram Reels, and YouTube Shorts that are helping him reach brand new audiences.

 

In this episode, Jon Santiago chats with Caton about his strategy with video as well as as:

• The surprising origins of his own creativity.
• The simple, yet effective practice that prevents Caton from never running out of ideas for new content.
• The percentage of revenue he’s generating for his mortgage company through his videos.
• How to prevent creative burnout.

And so much more..

 

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

 

RELEVANT LINKS

• Caton on YouTube
• Caton on TikTok
• Caton on Instagram
• Caton on Facebook
• Caton's Interview with SD Voyager
• American Mortgage Network website
• Wong Fu Productions YouTube Channel 

 

Chapters

• (00:00) Intro
• (02:37) Start of conversation with Caton
• (03:36) Buying his first house
• (07:15) Growing up in a Filipino household
• (11:10) Inspiration from Asian-American YouTubers
• (15:45) Inspiration from Filipino artists
• (18:02) Experience of growing up surrounded by legendary Filipino artists and mindset as a content creator
• (25:13) Journey as a mortgage consultant
• (28:59) Vision after graduating college
• (31:49) Being a young individual in the mortgage industry
• (34:41) Journey as a Content Creator
• (38:13) Evolution of his content creation process
• (39:07) Writing scripts for short-form content
• (41:39) Coming up with short-form content ideas
• (49:17) Working with Video Husky
• (52:39) Sustainability in content creation
• (57:27) Percentage of revenue generated for his mortgage company through his videos
• (01:00:49) Preventing creative burnout
• (01:03:13) Future plans in content creation
• (01:06:21) The positive and negative sides of being famous
• (01:07:56) Where to follow Caton

 

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

 

Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez