The third season of The Videocraft Show Presented by Video Husky is in the books. We spoke to expat Americans who moved to Asia, a man with a mission to meet 10,000 friends, and even an astrophysicist. 

There was something to learn from all of them! In this episode, Jon Santiago and producer Nikki Vicente look back and recall what each guest from season 3 taught listeners and viewers of the show.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Rob Lawless Full Episode
• That High Couple Full Episode
• Los Angeles Times article on That High Couple, Alice and Clark
• Puting Pinoy Full Episode
• Nomadic Gaijin Full Episode
• MamaFurFur Full Episode
• Dr. Becky Full Episode
• Emily Baker Full Episode
• Michelle Fortin Full Episode
• Kristina Smallhorn Full Episode
• Lennon Bone Full Episode

Chapters

• (00:00) Intro
• (01:08) Rob Lawless
• (06:20) That High Couple
• (13:18) Puting Pinoy
• (19:43) Nomadic Gaijin
• (23:49) MamaFurFur
• (29:14) Dr. Becky
• (34:26) Emily Baker
• (38:53) Michelle Fortin
• (45:06) Kristina Smallhorn
• (49:00) Lennon Bone
• (55:03) Conclusion

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

"When you just boil it down to tactics, you, a lot of times, suck your own life and personality out of (your content). And you may grow your business from that. I'm not saying you can't. But I think that it's doing a disservice to yourself, and to the viewer, to be honest. 

Because if I'm going to buy something from you, I want to know more about you. What are you all about? Why do you even care about the business that you have? Why is this important to you? All those 'why' questions just make such a bigger difference."

— Lennon Bone

Making a living as a creative doesn’t have to be so hard. That is the message that this week’s guest on The Videocraft Show Presented By Video Husky is championing.

Lennon Bone is a creator and YouTube Strategist. In 2019, he joined Tim Schmoyer (guest No. 16 of this very podcast) over at Video Creators. And since then he’s helped fellow creators, small business owners, and brands multiply the growth of their channels in a matter of months.

Lennon has also built and monetized a small but loyal audience on YouTube, where he shares his musings, insights, and learnings on business and creativity. As a former professional musician, Lennon is inspired to help other artists like himself change the way they see their worth and establish careers they actually care about.

In this episode, Lennon and Jon Santiago talk about:

• The importance of approaching the creator economy with a service-based mindset.
• Dealing with the ups and downs of creating content on YouTube.
• Why focusing on technical tactics isn’t everything in YouTube strategy.
• The value of having a small community. 
• The value of hiring people who can help you as a creator, plus how he’s done it.

And so much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Lennon’s YouTube Channel
• Video Labs with Video Creators
• Lennon’s Instagram Account
• Stop The Starving Artist: Lennon’s Website
• Video Creators
• Tim Schmoyer on The Videocraft Show
• Owen Hemsath on The Videocraft Show

Chapters

• (00:00) Intro
• (02:33) Start of conversation with Lennon
• (04:55) His background as a professional musician
• (09:08) Finding opportunities in the music industry
• (11:43) Developing a healthy work mindset
• (19:40) Why technical tactics aren't everything in YouTube strategy
• (23:02) How they train people to connect with their audience
• (26:52) How to define your audience on YouTube
• (30:02) The value of having a small community
• (32:12) Staying up-to-date as a YouTube strategist
• (34:48) Why Lennon is a YouTube strategist
• (38:00) Obligation breeding resentment
• (40:39) The importance of trust in hiring someone
• (44:30) The benefits of delegating tasks
• (49:09) Collaborating with video editors
• (51:16) Lennon's work-life balance and time management
• (55:44) The impact one person can have on a small community
• (01:01:35) Money serves the mission
• (01:03:36) Where to follow Lennon

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

"I'm tired of being sold and I think most people are tired of being sold. And if you're completely honest with them, and have a real conversation with them, and hear them out with their wants and needs, you're gonna have a much better interaction with them than you would be trying to follow the formula of a script."

— Kristina Smallhorn

Becoming a creator can take you places you never would’ve imagined you’d go. That’s what this week’s guest on The Videocraft Show Presented By Video Husky has learned herself.

Kristina Smallhorn is a Louisiana-based realtor in the greater Baton Rouge area. She’s been creating content on YouTube since 2017.

For her first few years as a creator, she reached a small audience of only a few thousand subscribers. But in 2019, her channel (which now sits at just over 100,000 subscribers at the time of this interview) took off thanks to videos she made of alternative and affordable housing options.

These days, viewers continue to come in droves to Kristina’s channel to learn more about manufactured, modular, and tiny homes. She also offers insight into the state of today’s current housing market by livestreaming with other realtors around the United States.

In this episode, Kristina and Jon Santiago discuss her journey on YouTuber, including:

• Why she decided to narrow her content down on a specific topic of real estate.
• How to find YouTube mentors who are both credible and reliable.
• The free tools she uses to create thumbnails that pop.
• Dealing with imposter syndrome as a YouTuber.
• How she grew her live stream audience.

And so much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Kristina’s YouTube Channel
• Kristina’s Website
• Derral Eves on YouTube
• Javier Vidana on YouTube
• Vid Summit
• Real Estate YouTube Mastermind Facebook group
• Kristina’s Instagram

Chapters

• (00:00) Intro
• (03:30) Start of conversation with Kristina Smallhorn
• (04:39) How she started her YouTube channel
• (08:22) Why she's comfortable on camera
• (11:25) Going off-script as a real estate agent and content creator
• (14:06) The video creation contest that boosted her YouTube career
• (15:49) Going to VidSummit and what she learned
• (18:49) Finding a niche within a niche in tiny homes and manufactured homes
• (21:13) How to look for the right YouTube mentorship and guidance
• (24:34) The truth about the YouTube algorithm
• (31:24) Different generations on YouTube
• (32:55) Dealing with imposter syndrome as a YouTuber
• (38:33) Improving every video as a content creator
• (41:56) The analytics side of YouTube
• (45:42) Her content creation process
• (52:02) Her thumbnail creation process
• (57:20) How she uses her phone for filming
• (59:33) How she and Javier Vidana connected
• (01:02:27) How she grew her live stream audience
• (01:06:05) Guesting realtors on her live stream
• (01:11:10) Providing homes for the homeless and why it's important to her
• (01:16:29) YouTube advice she would give her younger self
• (01:17:19) Where to follow Kristina

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“Not seeing someone in your space as competition. Seeing them as an opportunity to partner and kind of moving past that competitiveness of it.”

— Michelle Fortin of Leeann and Michelle

Michelle Fortin is one-half of the comedic duo Leeann and Michelle. Since 2017, these two Phoenix-based moms have been making viewers laugh through their parodies and sketches.

They rose to internet fame through a variety of videos that originally went viral on Facebook. One of them pokes fun at multilevel marketing and the pressure people face from their friends to buy products. Another brought the funny by parodying one of HGTV’s biggest personalities (and even caught her attention, too).

Those videos plus many others have led Leeann and Michelle to amass more than 40-million views from viewers all over the world. Their comedic chops have caught the attention of mainstream media, too, earning them coverage from outlets such as USA Today, the New York Times, and The TODAY Show.

In this episode, I chat with Michelle, who joins me solo because Leeann is on maternity leave after giving birth to her fourth child. Michelle and I talk about a variety of topics including:

• What it was like to find out that one of their parodies was watched by a big named celebrity.
• Michelle’s background as a journalist and how that prepared her for a career as a creator.
• The value of going on the creator journey with a partner.
• How trust plays a huge role in collaboration.
• Being part of an acting community in Phoenix.
• The business side of Leeann and Michelle's YouTube channel.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Leeann & Michelle’s YouTube Channel
• Leeann & Michelle’s Website
• Leeann & Michelle on Instagram
• If You're My Friend Then You'll Buy This a Coldplay "Something Just Like This" Parody
• Look What Joanna Gaines Made Us Do
• The Diet, Season 1 Promo Parody of The Bachelor

Chapters

• (00:00) Intro
• (02:43) Start of conversation with Michelle Fortin
• (07:22) Michelle's background as a journalist
• (14:09) Why she started creating content for YouTube
• (16:34) Being comfortable on camera
• (19:30) Tactics for public speaking
• (22:37) Being on stage vs. being on camera
• (25:22) Dealing with a tough crowd when performing live
• (27:55) What her kids think of her being on YouTube
• (30:49) What she thinks of her kids being on YouTube
• (35:36) Their process for brainstorming and creating content
• (38:51) How trust plays a huge role in collaboration
• (40:13) How Leeann and Michelle met and connected
• (43:31) Why they started on Facebook instead of YouTube
• (46:26) Collaborating with other mom comedians
• (48:12) How to collaborate with other content creators
• (55:16) Their video going viral overnight
• (56:49) Joanna Gaines reacting to their Joanna Gaines video
• (59:57) Their process for filming YouTube videos
• (01:02:45) Building an acting community in Phoenix
• (01:06:42) Working with videographers and video editors
• (01:09:36) How to pick and say no to certain brand deals
• (01:11:13) The business side of Leeann and Michelle's channel
• (01:13:05) The benefit of having a partner for content creation
• (01:15:12) Dealing with negativity as a content creator
• (01:17:17) Focusing on the positive side of content creation

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“It really is my primary way of creating content. And I have a lot less nerves sitting down to live stream twice a week than I do to sit down and record the podcast or sit down and record like a video for upload.”

— Emily D. Baker

Looking for a legal take on news and pop culture that’s informative, educational, and entertaining? Then look no further than Emily D. Baker.

Emily has a sassy and smart approach to legal commentary, and it’s drawn thousands of fans to her YouTube Channel. In May 2021, she reached an important milestone in her creator journey when she reached 100,000 YouTube subscribers.

Now she has been creating content on YouTube for a while - five years to be exact. But it wasn’t until recently that her channel really took off. In 2020, she skyrocketed to YouTube fame by committing herself to become one of the platform’s top legal commentators. In fact, since then, her videos have been referenced and featured by other big-name creators such as Phil DeFranco and the H3 podcast.

Emily brings a wealth of legal experience to social media. Before YouTube, she spent 10 years as a deputy district attorney with the Los Angeles County DA’s office. She left her career as a lawyer behind in 2017 and since then built a sustainable business for herself as a creator and solopreneur.

In this episode of The Videocraft Show presented by Video Husky, Jon Santiago chats with Emily about:

• How she stayed motivated as a creator when her channel was smaller.
• Her decision to niche down her channel and focus on legal commentary.
• Building her community through live streaming.
• Building systems to get organized with content creation.
• Her skill for breaking down complex topics.
• Managing and setting expectations for YouTube.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Emily D. Baker on YouTube
• Emily’s Website
• Emily on Instagram
• Emily’s TED Talk

Chapters

• (00:00) Intro
• (04:14) Start of conversation with Emily
• (07:18) Building systems to get organized with content creation
• (10:50) Your job is not who you are
• (13:54) Her skill for breaking down complex topics
• (15:51) Her system for processing information for her YouTube videos
• (18:30) When she started creating content in 2015
• (21:37) Managing and setting your expectations for YouTube
• (30:02) Different generations in the YouTube community
• (35:06) Niching down her YouTube channel
• (39:36) Her reaction to her quick audience growth
• (42:11) Making a decision as a family to go full-time on YouTube
• (44:49) Dealing with microfame and having the power to influence
• (51:29) Finding the right work-life flow and taking breaks
• (57:30) Creating a job out of her passion
• (01:00:26) Lawsuits in the social media space
• (01:08:39) Livestreaming to build a connection with her audience
• (01:13:39) Choosing moderators for the live chat
• (01:18:58) Her current income streams
• (01:20:49) Opportunities that she wants to explore in the future

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba 
• Graphics: Paolo Lopez

“What kind of crossover things can you do to take (science) to them?”

— Dr. Becky Smethurst

Making science more accessible to everyone. That’s the mission of this week’s guest on The Videocraft Show Presented By Video Husky.

Dr. Becky Smethurst is an astrophysicist and junior research fellow at the University of Oxford in England. Her studies focus primarily on galaxies, supermassive black holes, and their interactions with each other. 

She’s also found a second life educating viewers about science on YouTube. Dr. Becky makes videos with the aim of tackling our biggest questions about space, astronomy, and more in a way that’s fun and easy to understand. 

Dr. Becky authored and published her first book Space: 10 Things You Should Know with Penguin Random House in 2020. She’s also won numerous awards, including most recently the Mary Somerville Medal and Prize from the Institute of Physics as well as the Caroline Herschel Prize for Lectureship in 2020.

In this episode, Dr. Becky speaks with host Jon Santiago about:

• The importance of curiosity in her career as a scientist (and where it comes from)
• The years of practice it took for her to become comfortable with presenting ideas
• How creating videos as a YouTuber fits into her career as a scientist
• Her approach to reaching and engaging new audiences
• How she thinks about internet fame and responsibility as a creator with a platform

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Dr. Becky on YouTube
• Dr. Becky on Instagram
• Dr. Becky’s book - "Space: The 10 Things You Should Know"
• Sixty Symbols YouTube channel
• DeepSkyVideos YouTube channel

Chapters

• (00:00) Intro
• (03:14) Start of conversation with Dr. Becky
• (04:03) Her relatability and how she makes being a scientist very normal
• (05:50) Logic and creativity in science and content creation
• (08:26) Being comfortable with uncertainty as a scientist
• (09:40) Her first memory of being fascinated with space
• (12:16) Where she got her curiosity growing up
• (14:34) How she started her career as an astrophysicist
• (17:44) Growing up in an all-girls school
• (19:14) How she is challenging scientist stereotypes
• (21:01) Her background in talking in front of an audience
• (28:00) How she started making content on YouTube
• (34:19) Her "Day in the life of an astrophysicist" video / Thinking of video ideas to expand her audience
• (37:46) Balancing her career and her YouTube channel
• (39:55) Her creative approach when making YouTube videos
• (44:20) Dealing with inappropriate comments on her YouTube videos
• (47:16) Conspiracy theories and false information on YouTube
• (50:18) What it's like to have microfame
• (53:21) Influencing vs. Inspiring
• (57:51) Advice Dr. Becky would give her younger self

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba 
• Graphics: Paolo Lopez

“I believe as a creator right now, more than ever, I'm only in charge of how good my product is. So I'm only in charge of (making) my video the best it can be.”

— Jennifer Kempson, MamaFurFur

Jennifer Kempson is an award-winning financial vlogger from Glasgow, Scotland. On her YouTube channel MamaFurFur, she teaches viewers how to grow their wealth through money management, investing, side hustles, and entrepreneurship. 

In the beginning of the 2010s, Jennifer and her husband sat in five-figures worth of consumer debt - about 24,000 pounds to be exact. But by becoming financially literate through research and self-education, they were able to pay it all off in three years.

With a desire to help others, Jennifer decided to create content around sharing what she learned about personal finance. In just under two years, she managed to build a multi-six-figure business with a variety of income streams as a YouTube creator.

In this episode of The Videocraft Show Presented by Video Husky, Jennifer and host Jon Santiago discuss her journey as a creator as well as the following topics:

• Her journey from mommy blogger to personal finance vlogger.
• Finding a niche on YouTube that she could stick to.
• Her experience with being a YouTube Creator on the Rise.
• Why time is more important than money.
• How to do YouTube while working a full-time job.
• How to sell digital products online.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• MamaFurFur on YouTube
• MamaFurFur on Instagram
• MamaFurFur Website
• How to Make Money Online - Reflections from building a 6-figure business with Savannah Smiles

Chapters

• (00:00) Intro
• (03:11) Start of conversation with MamaFurFur
• (03:48) Where the name "MamaFurFur" came from
• (05:30) What made her want to start a blog
• (07:37) How she started her YouTube channel
• (09:38) Choosing the personal finance niche
• (13:34) Why she's so comfortable talking about money
• (16:13) Money behavior: UK vs US
• (18:56) Her relationship with money growing up
• (21:55) How this niche changed her life
• (23:21) "I Will Teach You to Be Rich" by Ramit Sethi
• (26:09) Have control of your schedule while making money
• (32:35) What motivated her when she wasn't getting views
• (36:48) Being a Creator on the Rise
• (40:09) Her slow, steady YouTube growth
• (41:45) How she tries to improve her content
• (45:15) Teaching and learning about money at the same time
• (48:21) Her creative process
• (51:14) The biggest challenge in content creation
• (52:20) Outsourcing a video editor for her YouTube videos
• (55:57) The responsibility associated with having an audience
• (59:04) Doing collaborations and what value you bring to the table
• (01:01:27) What is "The Money Tree"?
• (01:04:16) Her process for making products for her business
• (01:06:52) How she deals with brand sponsorships and partnerships
• (01:09:36) Creating and launching online courses
• (01:10:53) MamaFurFur's ideas for more income in the future
• (01:11:54) How she balanced her life when she had a day job
• (01:16:19) Setting money aside for charity
• (01:18:21) Advice she would give her younger self
• (01:19:54) Where to follow MamaFurFur

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba 
• Graphics: Paolo Lopez

“I have a community now and it's beautiful. They're just really, really good people. And so they're the ones that are helping shape the direction I go…”

— Nomadic Gaijin

Ever wonder what it’s like to see Japan through the eyes of a foreign transplant? If the answer is yes, you’ll want to hear from this week’s guest on The Videocraft Show Presented by Video Husky.

Luke is the creator behind the up-and-coming YouTube channel Nomadic Gaijin. He’s a California-bred Gaijin (which is Japanese for foreigner) who’s lived in the land of the rising sun for more than a decade. After spending most of his career in education, he’s now shifted his focus on creating videos, chronicling all the adventures and sights that Japan has to offer.

In this episode, Luke chats with Jon Santiago about where he’s at on his creator journey, which only began in 2020. They discuss:

• How he thinks about creating content as a small YouTuber in a very popular niche. Luke isn’t the only expat vlogging about their experience living in Japan.
• What motivated him to keep creating despite little progress with subscribers and views in his first several months on YouTube.
• What made him decide to finally start creating content after years of contemplation.
• Why livestreaming on Reddit has been critical for the growth of his channel.
• How creating has led him to organically build a community of loyal followers.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Nomadic Gaijin on YouTube
• Nomadic Gaijin on Twitch
• Nomadic Gaijin’s Website
• Nomadic Gaijin on Reddit

Chapters

• (00:00) Intro
• (04:59) Start of conversation with Nomadic Gaijin
• (05:51) Starting the Nomadic Gaijin YouTube channel
• (07:47) How he ended up in Japan and his career path
• (12:19) Starting a YouTube channel during the pandemic
• (14:26) The most difficult part of starting a YouTube channel
• (16:41) How he made his YouTube intro
• (17:52) Why YouTube is the best part of his life
• (19:27) Why content creation is so rewarding for him
• (22:01) His creative workflow and adjustments he made
• (25:03) Being on YouTube as an introvert
• (29:31) How he met his wife
• (33:49) Being comfortable in front of the camera
• (38:48) Livestreaming on Reddit and Twitch
• (42:23) Creating a community on Discord
• (45:17) His career in schooling prepared him for YouTube
• (49:25) The growth of his channel and managing multiple social media platforms
• (54:20) Planning the live stream schedules
• (55:13) His writing/scripting process for YouTube videos
• (57:22) Establishing a schedule and workflow for YouTube videos
• (59:13) His process for interviewing people
• (01:03:56) Comparing himself to other YouTubers
• (01:06:10) Current challenges while growing the YouTube channel
• (01:06:55) What is the deal with the white hat?
• (01:11:03) Sharing his life with the public
• (01:14:13) Luke's vision for the channel
• (01:15:56) Where to follow the Nomadic Gaijin

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba 
• Graphics: Paolo Lopez

“If it's just numbers on the screen and you're not actually meeting the people...I think that is easy to get desensitized.”

— Jared Ammon Gilet (Puting Pinoy)

On the surface, Jared Ammon Gilet might seem like an unlikely ambassador for the Philippines. But spend a little time with him (he actually speaks flawless Tagalog) and you’ll soon learn that he’s the perfect man for the job.

Filipinos all around the world know Jared by his YouTube handle, Puting Pinoy. Since 2018, Jared has been creating videos online, striving to bridge the gap between Filipinos both in the Philippines and around the world.

Jared fell in love with the Philippines after serving as a missionary from 2008 to 2010 in some of the country’s most impoverished regions. After almost a decade away, he decided to relocate from the U.S. and return to the Philippines on a more permanent basis.

 In this episode, you’ll learn about...

• The challenges of being a creator in a foreign country
• Fears and anxieties that he deals with as a creator
• His thoughts on foreign creators using tactics like Pinoybaiting to amass more views
• Why collaboration with other creators keeps him from burning out.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Puting Pinoy on YouTube
• Puting Pinoy on Instagram
• Puting Pinoy Plays (His Gaming Channel)
• Be BOLD as a Creator with Tom Kuegler of Finding Tom [The Videocraft Show Episode #15]
• 1954 Johnny Antillon (Philippines) debates Israel, France, UK, USA. Topic: Criticisms of America
• Mr. Beast
• Mark Rober
• Legal Eagle
• How to start your company during a great recession w/ Bryan Elliot

Chapters

• (00:00) Introduction
• (07:06) Start of conversation with Jared
• (15:14) Pinoybaiting from a marketing standpoint
• (19:11) "If you're white, you're rich" misconception
• (23:26) Challenging the notion that being white means being racist
• (30:40) Why Jared chose YouTube over the 9-to-5 life
• (46:10) Navigating conversation about sensitive topics on YouTube
• (57:54) Speaking up as a foreigner about political issues in the Philippines
• (01:03:58) Jared's biggest challenges as a content creator
• (01:09:15) The win-win-win "Mr. Beast Formula" of content creation
• (01:11:57) How the algorithm enables disingenuous content
• (01:14:49) Jared's fear of not getting enough views on YouTube
• (01:20:00) Are YouTubers desensitized to numbers on their screen?
• (01:24:15) The business side of YouTube
• (01:28:27) People exploiting the "exposure is enough" mindset
• (01:34:15) How Jared wants to streamline his creative workflow
• (01:39:17) Jared's vision for the future of his YouTube channel
• (01:41:29) Where to follow Jared

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Vinney Leuterio
• Graphics: Paolo Lopez

“It's not something we're going to get burned out on. It's still being creative and pushing ourselves, but… this feels much more natural because it's something that we're already so passionate about and just doing every day anyway.”

When it comes to content creation, a common piece of advice you’ll hear is to make stuff you care about. Why waste time creating things you’re only mildly interested in?

That’s a concept that this week’s guests on The Videocraft Show Presented By Video Husky took to heart in their own journey as creators.

Alice and Clark Campbell are the duo behind the popular YouTube channel and Instagram account That High Couple. Since 2016, the husband and wife team has been breaking stereotypes and educating viewers with their thoughtful, professional, and passion-driven content about the wide world of cannabis.

Their joy for cannabis shines through in the videos they produce. And they’ve struck a chord with a niche audience, which includes close to 100,000 subscribers on YouTube and 30,000-plus followers on Instagram. The L.A. Times even described Alice and Clark’s videos as having an “ebullient, energetic banter, and couple-at-cocktail party vibe”.

In this episode, Alice and Clark chat with Jon Santiago about:

• Experimenting in other niches before deciding to follow their passion in cannabis.
• If content is king, why consistency is queen.
• How much time they dedicate to their titles and thumbnails.
• How outsourcing video editing has been helpful to their workflow.
• The different buckets of content they create for the channel.
• How to choose the right collaborations as content creators.
• The experience of almost losing their channel due to YouTube’s three-strikes policy.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

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Relevant Links

• That High Couple on YouTube
• That High Couple on Instagram
• That High Couple on Patreon
• Los Angeles Times article about Alice and Clark
• "How to Roll a Joint for Beginners"
• "SMOKING EVERY HOUR FOR 24 HOURS"

Chapters

• (00:00) Intro
• (00:28) Jon's thoughts on the conversation
• (06:55) Start of conversation with Alice and Clark / Moving into a new place
• (08:48) How Alice and Clark met
• (12:22) How "That High Couple" YouTube channel started
• (17:38) Content is king, consistency is queen
• (20:54) Living in LA as a content creator
• (24:21) Starting your own channel vs. chasing big TV studios
• (26:38) Content creation is the future
• (32:40) Their inspirations
• (33:57) Creating content that both you and the audience love
• (39:06) The cannabis industry
• (42:13) Reaching their first 1,000 subscribers
• (46:27) Posting on multiple social media platforms
• (47:52) The power of outsourcing video editing
• (51:35) Alice and Clark's creative workflow
• (56:06) Alice's background as a photographer
• (57:29) Why you should use Instagram Reels as a content creator
• (58:41) Balancing YouTube with having a day job
• (01:03:06) Challenges as content creators
• (01:08:20) Creating sensitive content
• (01:15:59) How to build relationships with brands
• (01:18:47) How to choose the right brands to work with
• (01:22:51) How to choose the right collaborations
• (01:27:24) What advice would they give their younger selves?
• (01:29:35) Where to follow Alice and Clark

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Vinney Leuterio
• Graphics: Paolo Lopez