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How to Collaborate on YouTube Using the Power of Partnership with Michelle Fortin of Leeann and Michelle [The Videocraft Show Episode #30]
“Not seeing someone in your space as competition. Seeing them as an opportunity to partner and kind of moving past that competitiveness of it.”
— Michelle Fortin of Leeann and Michelle
Michelle Fortin is one-half of the comedic duo Leeann and Michelle. Since 2017, these two Phoenix-based moms have been making viewers laugh through their parodies and sketches.
They rose to internet fame through a variety of videos that originally went viral on Facebook. One of them pokes fun at multilevel marketing and the pressure people face from their friends to buy products. Another brought the funny by parodying one of HGTV’s biggest personalities (and even caught her attention, too).
Those videos plus many others have led Leeann and Michelle to amass more than 40-million views from viewers all over the world. Their comedic chops have caught the attention of mainstream media, too, earning them coverage from outlets such as USA Today, the New York Times, and The TODAY Show.
In this episode, I chat with Michelle, who joins me solo because Leeann is on maternity leave after giving birth to her fourth child. Michelle and I talk about a variety of topics including:
- What it was like to find out that one of their parodies was watched by a big named celebrity.
- Michelle’s background as a journalist and how that prepared her for a career as a creator.
- The value of going on the creator journey with a partner.
- How trust plays a huge role in collaboration.
- Being part of an acting community in Phoenix.
- The business side of Leeann and Michelle's YouTube channel.
And much more...
If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.
Intrigued? Visit https://www.videohusky.com/pricing/.
Relevant Links
- Leeann & Michelle’s YouTube Channel
- Leeann & Michelle’s Website
- Leeann & Michelle on Instagram
- If You're My Friend Then You'll Buy This a Coldplay "Something Just Like This" Parody
- Look What Joanna Gaines Made Us Do
- The Diet, Season 1 Promo Parody of The Bachelor
Chapters
- (00:00) Intro
- (02:43) Start of conversation with Michelle Fortin
- (07:22) Michelle's background as a journalist
- (14:09) Why she started creating content for YouTube
- (16:34) Being comfortable on camera
- (19:30) Tactics for public speaking
- (22:37) Being on stage vs. being on camera
- (25:22) Dealing with a tough crowd when performing live
- (27:55) What her kids think of her being on YouTube
- (30:49) What she thinks of her kids being on YouTube
- (35:36) Their process for brainstorming and creating content
- (38:51) How trust plays a huge role in collaboration
- (40:13) How Leeann and Michelle met and connected
- (43:31) Why they started on Facebook instead of YouTube
- (46:26) Collaborating with other mom comedians
- (48:12) How to collaborate with other content creators
- (55:16) Their video going viral overnight
- (56:49) Joanna Gaines reacting to their Joanna Gaines video
- (59:57) Their process for filming YouTube videos
- (01:02:45) Building an acting community in Phoenix
- (01:06:42) Working with videographers and video editors
- (01:09:36) How to pick and say no to certain brand deals
- (01:11:13) The business side of Leeann and Michelle's channel
- (01:13:05) The benefit of having a partner for content creation
- (01:15:12) Dealing with negativity as a content creator
- (01:17:17) Focusing on the positive side of content creation
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
- Producer: Nikki Vicente
- Editor: Ingrid Sarayba
- Graphics: Paolo Lopez
View all episodes
By Jon Santiago“Not seeing someone in your space as competition. Seeing them as an opportunity to partner and kind of moving past that competitiveness of it.”
— Michelle Fortin of Leeann and Michelle
Michelle Fortin is one-half of the comedic duo Leeann and Michelle. Since 2017, these two Phoenix-based moms have been making viewers laugh through their parodies and sketches.
They rose to internet fame through a variety of videos that originally went viral on Facebook. One of them pokes fun at multilevel marketing and the pressure people face from their friends to buy products. Another brought the funny by parodying one of HGTV’s biggest personalities (and even caught her attention, too).
Those videos plus many others have led Leeann and Michelle to amass more than 40-million views from viewers all over the world. Their comedic chops have caught the attention of mainstream media, too, earning them coverage from outlets such as USA Today, the New York Times, and The TODAY Show.
In this episode, I chat with Michelle, who joins me solo because Leeann is on maternity leave after giving birth to her fourth child. Michelle and I talk about a variety of topics including:
- What it was like to find out that one of their parodies was watched by a big named celebrity.
- Michelle’s background as a journalist and how that prepared her for a career as a creator.
- The value of going on the creator journey with a partner.
- How trust plays a huge role in collaboration.
- Being part of an acting community in Phoenix.
- The business side of Leeann and Michelle's YouTube channel.
And much more...
If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.
Intrigued? Visit https://www.videohusky.com/pricing/.
Relevant Links
- Leeann & Michelle’s YouTube Channel
- Leeann & Michelle’s Website
- Leeann & Michelle on Instagram
- If You're My Friend Then You'll Buy This a Coldplay "Something Just Like This" Parody
- Look What Joanna Gaines Made Us Do
- The Diet, Season 1 Promo Parody of The Bachelor
Chapters
- (00:00) Intro
- (02:43) Start of conversation with Michelle Fortin
- (07:22) Michelle's background as a journalist
- (14:09) Why she started creating content for YouTube
- (16:34) Being comfortable on camera
- (19:30) Tactics for public speaking
- (22:37) Being on stage vs. being on camera
- (25:22) Dealing with a tough crowd when performing live
- (27:55) What her kids think of her being on YouTube
- (30:49) What she thinks of her kids being on YouTube
- (35:36) Their process for brainstorming and creating content
- (38:51) How trust plays a huge role in collaboration
- (40:13) How Leeann and Michelle met and connected
- (43:31) Why they started on Facebook instead of YouTube
- (46:26) Collaborating with other mom comedians
- (48:12) How to collaborate with other content creators
- (55:16) Their video going viral overnight
- (56:49) Joanna Gaines reacting to their Joanna Gaines video
- (59:57) Their process for filming YouTube videos
- (01:02:45) Building an acting community in Phoenix
- (01:06:42) Working with videographers and video editors
- (01:09:36) How to pick and say no to certain brand deals
- (01:11:13) The business side of Leeann and Michelle's channel
- (01:13:05) The benefit of having a partner for content creation
- (01:15:12) Dealing with negativity as a content creator
- (01:17:17) Focusing on the positive side of content creation
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
- Producer: Nikki Vicente
- Editor: Ingrid Sarayba
- Graphics: Paolo Lopez