Thinking about becoming a content creator, but don’t know what to create? If you’ve got kids, maybe you should try turning to TikTok as a parent for inspiration.

That’s what one Maryland-based mom decided to do in 2020. And as a result of sharing the funny things her kids say on TikTok, she’s attracted more than a million followers.

Laleh Jennings is a video creator who can be found through her handle @inamotherworld. On a near-daily basis, Laleh creates and posts content that offers a lighthearted peek into her life as a millennial mom of four. 

In this episode of The Videocraft Show Presented By Video Husky, Laleh talks with Jon Santiago about how her life has changed since blowing up on TikTok. They also discuss:

• The importance of giving kids their space when it comes to creating content seen by millions of people.
• How she’s learned to be more confident as a content creator.
• How she repurposes moments in her day-to-day life as a mom by recreating them into videos for TikTok.
• Being intentional with making sponsored content.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Laleh on TikTok
• Laleh on Instagram

Chapters

• (00:00) Intro
• (02:57) Start of conversation with Laleh
• (05:06) Laleh Jennings' creative background
• (06:29) Balancing two different "identities"
• (08:33) When she tells people that she's on TikTok
• (12:17) The income-generating side of content creation
• (14:58) Is content creation an openly accepted hobby/job?
• (18:26) Don't change yourself for other people
• (24:56) Having four creative siblings
• (27:14) Her parents' reaction to her being on TikTok
• (29:38) Why she never really tried to attain a certain number of followers
• (30:57) Being intentional with making sponsored content
• (34:37) The struggle of keeping up with messages and potential opportunities
• (39:13) How she started creating content
• (45:55) Her kids' reaction to her TikTok content
• (49:30) Her process for scriptwriting
• (51:29) How Laleh acts with her eyes
• (54:13) Her reaction to her videos going viral
• (56:37) How she plans her content and posts consistently
• (58:35) Reenacting funny conversations with her kids
• (01:00:37) Practicing digital privacy when filming TikToks with kids
• (01:08:27) Laleh's goals as a content creator
• (01:10:09) Where to follow Laleh Jennings

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).”

— Jessica Stansberry

When it comes to building an audience on YouTube, growth isn’t always guaranteed - even if you’re consistent. There are many times throughout the journey when you’ll hit a plateau.

So what do you do when that happens? Our guest on this week’s episode of The Videocraft Show Presented By Video Husky has some thoughts.

Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she’s made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation.

In spite of her success, Jessica finds herself in the predicament we described above. But she’s not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica’s experimenting with new approaches to her content to re-engage her audience.

In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss:

• Where her path to running her own business started and how she pivoted into infopreneurship and content creation.
• The value of injecting your personality into your videos and why that can keep viewers coming back to your channel.
• What trend hacking is and why it’s a valuable tactic for growing your audience on YouTube.
• How she uses the 80-20 Rule for calls-to-action on social media.
• Why embracing pressures is helpful for growth.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Jessica’s YouTube Channel
• Jessica’s Website
• Jessica on Instagram
• Jessica’s Private Community: Hustle+Grit Club
• Tim Schmoyer on YouTube
• ClickUp
• TubeBuddy
• Keywords Everywhere

Chapters

• (00:00) Intro
• (03:08) Start of conversation with Jessica Stansberry
• (04:30) Her career before being successful on YouTube
• (08:20) Transitioning from working for a company to starting her own business
• (10:41) Pivoting to infopreneurship
• (16:09) When she started building an audience
• (18:18) How she managed her time between audience-building and motherhood
• (21:56) Embracing pressures and constraints in order to grow
• (24:44) Focusing on money-making tasks first
• (27:08) When her YouTube channel started gaining traction
• (29:43) What she learned from Tim Schmoyer
• (31:29) The 80-20 Rule for calls-to-action on social media
• (34:21) The advantages of being on YouTube as an entrepreneur
• (37:38) Trend-hacking as one of the ways to build her community
• (38:24) Creating content that your audience will come back for
• (40:04) Why she doesn't script her YouTube videos
• (42:32) Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere)
• (45:26) Managing and planning videos for her YouTube channel
• (47:40) The disadvantage of planning YouTube videos months in advance
• (50:39) How she uses trend-hacking and where she looks for trends
• (56:59) The importance of being adaptable as a YouTuber
• (01:01:12) Jessica's biggest challenges as a creator
• (01:03:22) The struggle of comparing yourself to other content creators
• (01:06:03) Jessica's advice for people who want to start a YouTube channel
• (01:07:07) Where to follow Jessica Stansberry

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“Patreon has been a real lifesaver. And it's also been a great way to build a community. Everybody helps each other and nobody feels like they're going out alone. We're kind of like the, I guess, figureheads of it. But it's really more about everybody else - all the other members - that really makes it such a valuable resource.”

— JP of Amelia and JP

Have you ever thought of leaving everything you know behind and starting a new life abroad? This week’s guests on The Videocraft Show Presented By Video Husky did just that.

In 2017, Amelia and JP left their home in Denver, Colorado and sold everything they owned to move to Ecuador. In the process, they decided to launch a YouTube channel to document their adventures.

On their YouTube Channel, Amelia and JP offer viewers an inside look into their unconventional life in Latin America. In their videos, they share tips and inspiration for other expats thinking about living and working in Ecuador. 

In this episode, host Jon Santiago chats with Amelia and JP about:

• The major health scare they faced that prompted them to move abroad.
• Tips and advice for negotiating deals with brands.
• Their approach to building a thriving and sustaining community on Patreon and Discord.
• Their strategies for promoting their YouTube channel.
• Balancing YouTube with their day jobs.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Amelia and JP on YouTube
• Amelia and JP on Patreon
• Live Abroad Now: Amelia and JP’s Ecuador Moving Service
• Amelia and JP’s Website
• Amelia and JP on Instagram
• Cheapest Destinations Blog by Tim Leffel

Chapters

• (00:00) Intro
• (02:13) Start of conversation with Amelia and JP
• (03:10) Moving to Ecuador for health reasons
• (06:13) Why Amelia and JP started a YouTube channel
• (07:17) Why they wanted to live abroad
• (09:58) Living in different parts of the world
• (11:58) Sharing their Ecuador experiences through YouTube
• (15:00) Learning and speaking Spanish
• (18:55) Doing research before moving to another country
• (21:56) Fears they had about moving to another country
• (26:42) What their lives were like before moving to Ecuador
• (31:58) Their mentality while going through JP's health issues
• (41:40) The early days of their YouTube channel
• (46:10) Their strategies for promoting their YouTube channel
• (51:13) How they feel about being able to inspire people through YouTube
• (55:23) Dealing with micro-fame and micro-celebrity
• (01:03:20) Their process for content creation
• (01:08:37) How they edit their YouTube videos
• (01:10:39) Getting sponsorships and brand collaborations
• (01:20:46) Using Patreon and Discord to earn income and engage with their audience
• (01:30:43) Balancing YouTube with their day jobs
• (01:33:14) The challenges they face as content creators
• (01:41:31) Where to follow Amelia and JP

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“I feel like the number one goal for YouTube right now is getting more people engaged with the long-form content that we're creating.”

— Ethan Klem

When the world came to a grinding halt in the Spring of 2020, the Klem Family found themselves in the same position as all of us. Stuck at home and with plenty of time on their hands.

Like many families, they used those months in quarantine to get closer as a unit. But instead of baking sourdough bread or putting puzzles together, they took an unconventional route to family bonding.

They started creating content. 

And thanks to the action-packed, short-form videos that chronicle the competitive games they play against each other, this family of six has since become an internet sensation. 

A little more than a year later, their TikTok account has grown over 1 million followers and generated more than 71.9 million likes. Meanwhile, their YouTube channel has amassed more than 2 million subscribers and close to 3 billion views.

This week on The Videocraft Show Presented By Video Husky, we speak to two members of the family, father and eldest son Brian and Ethan Klem. In this episode, we talk about:

• What it’s been like to experience such massive growth in such a short amount of time.
• How long it takes them to edit their long-form and short-form videos.
• The value of working with a talent manager (and how they found theirs).
• What’s it like to be part of a competitive and athletic family.
• Videos they want to create aside from challenge videos

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• The Klem Family on YouTube
• The Klem Family on TikTok
• The Klem Family on Instagram
• The Klem Family on Facebook
• The Onyx Family on YouTube

Chapters

• (00:00) Intro
• (02:52) Start of conversation with Brian and Ethan Klem
• (03:51) When they started creating content as a family and getting millions of views
• (07:00) Being competitive and athletic as a family
• (08:37) Audience response to their first few TikTok videos
• (10:13) Long-form vs. short-form videos on social media
• (12:55) How they feel about the amount of attention they get on social media
• (14:38) The Klem Family's YouTube channel vs. their TikTok account
• (16:31) Looking at analytics and getting 100 million views in 48 hours
• (19:17) Why they think challenge videos are getting popular
• (21:02) Deciding what to show and what not to show in their videos
• (22:13) Coming up with video ideas for different challenges
• (25:39) How they organize and plan their content
• (29:51) How they edit their videos
• (36:44) Which metrics they pay attention to when looking at analytics
• (38:43) Working with a management team
• (41:45) What they learned from the Onyx Family
• (42:38) How their management team has helped them
• (44:52) Working with companies and brands
• (47:59) Other work they do aside from content creation
• (50:52) Setting up a studio to film videos
• (56:59) Their next goals as content creators
• (59:03) Videos they want to create aside from challenge videos

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

We're changing things up around here...but keep tuning in to The Videocraft Show!

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“Shark Tank changed all that because I suddenly became like the face of Wanna Date, like the entrepreneur behind Wanna Date that people like.”

— Melissa Bartow, Founder/CEO of Wanna Date?

If you’re a creator interested in launching and selling a physical product, then this is an episode of The Videocraft Show Presented By Video Husky is for you. Jon Santiago chats with Melissa Bartow, the CEO and founder of Wanna Date?, a delicious fruit spread perfect for toast, yogurt, and so much more.

Melissa fell in love with dates after realizing they were a nutritious alternative to the unhealthy snacks she enjoyed to satisfy her sweet tooth. While studying at NYU, she bought a food processor and concocted her first batch of Wanna Date? spread from the comfortable confines of her dorm.

Not long into her entrepreneurial journey, Melissa landed the opportunity of a lifetime when television producers from the hit TV show Shark Tank invited her to pitch Wanna Date? to investors. The appearance boosted her profile and gave her fledgling food startup a spike in exposure and sales.

Today, Wanna Date? is still going strong and Melissa is leveraging the power of social media to share her brand’s story through video. In this conversation, Melissa and Jon chat about:

• What it was like to audition for Shark Tank and how she handled the influx of sales that came following her appearance.
• Why creating video content is proving to be a powerful approach for building her brand.
• How she thinks about pricing.
• Finding and landing deals with distributors.
• Learning how to let go of and outsource tasks, like video editing and graphic design, to grow her business.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Wanna Date’s Website
• Melissa’s YouTube Channel
• 12 Under 35: Melissa Bartow, Founder, Wanna Date
• Mark Cuban Asks an Entrepreneur to change up her product
• Melissa’s Shark Tank Experience

Chapters

• (00:00) Intro
• (03:08) Start of conversation with Melissa Bartow
• (04:25) Melissa's background in entrepreneurship
• (06:09) Going to the NYU Gallatin School of Individualized Study
• (07:55) Internships and working at startups
• (10:09) How Melissa got into dates
• (12:59) Melissa's experience of getting on Shark Tank
• (18:05) Other entrepreneurs she met on Shark Tank
• (18:50) What it was like to pitch her idea on Shark Tank
• (23:47) People reaching out to Melissa when her Shark Tank episode aired
• (26:14) How and why she started her 'Wanna Date?' YouTube channel
• (28:54) How Melissa stays organized in her creative process for YouTube
• (29:45) Her creative process from ideation to execution
• (31:40) Managing multiple social media platforms
• (32:19) Tips for collaborating with a video editor for your content
• (34:07) Being comfortable vlogging in public
• (36:13) Challenges and hurdles she's faced in business
• (38:26) Customer retention and building loyalty with your customers
• (40:48) Becoming the face of 'Wanna Date?'
• (42:50) Distributing her product to different stores
• (45:47) Managing her email inbox and talking to people who want to work with her
• (47:21) The manufacturing process for 'Wanna Date?'
• (50:29) How Melissa figured out pricing for 'Wanna Date?'
• (54:19) How she achieves work-life balance

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“I think it helps not to get caught up in the what-if, but just to do it, for intrinsic reasons, because you feel a passion, because you feel like something in this idea is so potent, that I can't not do it.”

— Bernadette Banner

This week’s guest on The Videocraft Show Presented By Video Husky transformed her passion for a history of fashion into a platform of more than a million YouTube subscribers (and growing).

Bernadette Banner is a historian, filmmaker, and creator. She’s most known for her YouTube videos documenting her insights on historic English and American fashion, mostly from the Victorian era. 

Bernadette is an alum of NYU’s Tisch Drama School of Arts, where she finished her work in 2017. She also studied at the School of Historical Dress in London, working on reconstruction and publication projects. Bernadette also spent time working in costume design on Broadway for well-renowned shows such as Aladdin and Annie.

In this conversation, Bernadette and host Jon Santiago discuss many topics, including:

• How she conducts research for her videos and why it actually never ends.
• How she thinks about allocating her time for the variety of platforms she’s active on.
• The costs that creators like her have to pay when they become public figures with massive audiences.
• Being fearless and going after what you want.
• How she defines success for her YouTube channel.

And much more.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• Bernadette Banner on YouTube
• Bernadette Banner on Instagram
• Bernadette Banner’s Website
• Learning Mindfulness From the Art of Victorian Dressmaking
• Tisch Drama Alumna Bernadette Banner Creates Online Business Studying Historical Dress

Chapters

• (00:00) Intro
• (02:55) Start of conversation with Bernadette Banner
• (04:25) How Bernadette fell in love with the history of fashion
• (06:50) Working on Broadway as a design assistant
• (10:49) Being fearless and going after what you want
• (13:41) What she learned from NYU and Broadway
• (16:01) Finding and embracing her voice and worth
• (19:16) Learning who to trust and not to trust
• (20:34) Using her platform to elevate other important causes
• (22:45) How Bernadette started her YouTube channel
• (25:26) Gaining 50,000 subscribers in two weeks
• (28:06) Doing research for videos as a dress historian
• (35:53) Where Bernadette's curiosity comes from
• (37:27) Her process for editing her YouTube videos
• (41:57) Her process for marketing her YouTube videos
• (45:15) Managing and uploading to different platforms
• (49:57) How she manages her Patreon account
• (55:03) Her main sources of income as a content creator
• (57:24) How Bernadette deals with negative comments online
• (01:01:26) How she feels when asked about having 1 million subscribers
• (01:08:55) How Bernadette defines success for her YouTube channel

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“I realized that reaction videos are just brilliant because (they're) so relatable. Like if you enjoy the song, you can watch that and enjoy a critique of the song.”

— Lolli Wren aka The Fairy Voice Mother

If you can talk, you can sing. That is the belief of this week’s guest on The Videocraft Show Presented By Video Husky.

Lolli Wren AKA The Fairy Voice Mother is a singer, songwriter, producer, and vocal coach based in London, England. And now add YouTuber to the mix. She started her YouTube channel in the summer of 2020 and in just about a year’s time, she’s managed to grow her audience to a little more than 50,000 subscribers. 

Lolli has been singing since she was 11 and never took any real private lessons herself. In fact, most of what she knows about singing she learned through experimentation. But Lolli would later go on to train contemporarily at university, earning a bachelor of music (with honors) in vocal performance. And these days, she’s thrilled to pass on the lessons she’s learned from her experiments and uni to eager students.

In this episode, Lolli and Jon Santiago talk about:

• Her fascination with sound at an early age and how that led to her career in music.
• Her approach to creating reaction videos that are entertaining and educational at the same time.
• YouTube as a referral engine for her thriving vocal coaching business.
• Dealing with perfectionism and anxiety through meditation.

And so much more.

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• The Fairy Voice Mother on YouTube
• The Fairy Voice Mother on Instagram
• The Fairy Voice Mother’s Website
• Lolli Wren’s Website
• Vocal Coach Reacts to Bruno Mars, Anderson .Paak, Silk Sonic - Leave the Door Open (Vocal Analysis)

Chapters

• (00:00) Intro
• (02:39) Start of conversation with Lolli Wren
• (06:46) Her background in singing
• (10:44) Her earliest memories of music and sound
• (13:07) The first instrument she played
• (15:19) Dealing with stage fright
• (16:05) When The Fairy Voice Mother started singing
• (18:51) How she was able to get over stage fright
• (22:30) Why singing without shoes is more comfortable
• (25:55) Finding opportunities and growing in her singing career
• (29:34) Going to university for contemporary music
• (33:16) Lessons she learned from being on The X Factor (34:38) Moving from the UK to Vermont in the US
• (36:59) Why she started a YouTube channel and making vocal coach react videos
• (41:20) Her expectations when she started her YouTube channel
• (42:53) Her process for coming up with YouTube video ideas
• (45:54) Time and money challenges she faces in content creation
• (52:29) How YouTube has helped her vocal coaching business
• (56:57) Dealing with perfectionism and anxiety through meditation and spirituality
• (01:01:03) Her system for the business side of The Fairy Voice Mother

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“I don't know how I would have survived doing it alone. Because when you do it with someone else, I think you just have that person who you can always check in with.”

— Kiimmy Kimani

On the surface, James Hobbs and Kiimmy Kimani might seem like your average, 20-something-year-old couple. But in 2017, their relationship took center stage when they decided to launch their own YouTube channel.

Four years and over 14,000,000 views later, James and Kiimmy are going strong. In fact, they’ve managed to grow an engaged and dedicated fanbase of over 175,000 subscribers at the time of this video. 

From challenges and reactions to stories and Q&As, James and Kiimmy’s eponymous YouTube channel features a mix of content. But at the heart of every video is their down-to-earth relatability that you can’t help but admire and keeps you hooked with every video.

In this conversation, James and Kimmy talk to host Jon Santiago about:

• How they met through Snapchat.
• The value of finding a talent manager to handle sponsorship and business deals (plus how they found theirs).
• Deciding which parts of their lives to share or keep private as YouTube creators.
• The importance of taking breaks as content creators and how to know when to take them.
• Being able to understand each other better through content creation.
• Planning the future and evolution of their YouTube channel.

And much more...

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

Intrigued? Visit https://www.videohusky.com/pricing/.

Relevant Links

• James and Kiimmy on YouTube
• James and Kiimmy on Instagram
• James on Instagram
• Kiimmy on Instagram

Chapters

• (00:00) Intro
• (02:54) Start of conversation with James and Kiimmy
• (03:45) How James and Kiimmy met
• (09:26) How they started their YouTube channel
• (13:54) Moving to the UK from Kenya at a young age
• (15:44) Growing up together as a couple on YouTube
• (22:55) How their upbringing influenced the way they deal with YouTube
• (28:08) Being role models for their followers
• (32:36) Creating content when you come from two different cultures
• (34:36) Growing an audience on YouTube: 50,000 subs in a year
• (42:56) Challenges they face today as content creators
• (45:10) Understanding each other better through content creation
• (49:10) Knowing when to take breaks from content creation
• (55:37) Having a teamwork mentality when creating content as a couple
• (58:01) Partnering with a talent manager/management group as YouTubers
• (01:09:07) Having a YouTube channel as a small business
• (01:12:38) Dividing responsibilities as a couple on YouTube
• (01:15:37) Deciding which parts of their lives to share or keep private as YouTube creators
• (01:22:19) Discussing whether or not to include their child in their YouTube videos
• (01:25:39) Planning the future and evolution of their YouTube channel
• (01:31:23) Advice James and Kiimmy would give to newer content creators

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez

“What I'm currently really investing time thinking into is how can I just be more present and be content with who I am as a person and my life and not based my worth on what I am outputting and how much I am picking off of my to-do list every day? I think that will probably be a lifelong struggle for me.”

— Abbey Howe

In the journey of becoming a creator, one of the biggest obstacles to overcome is yourself.

On this week’s episode of The Videocraft Show Presented by Video Husky, Jon Santiago speaks with YouTube creator Abbey Howe. Since the end of 2019, Abbey’s YouTube channel has grown to a little more than 30,000 subscribers at the time of this recording, thanks to an eclectic mix of comedic sketches as well as thoughtful commentary on the ever-important subject of “knowing thyself”.

In this conversation, Jon and Abbey discuss many things, including how she comes up with ideas for her channel as well as how a background in theater led her to YouTube. But the heart of this particular conversation centers around tackling the low moments of being a creator. In this episode, they talk about:

• Dealing with self-doubt and insecurity as a creator.
• The difficulty of detaching your self-worth to your metrics and numbers.
• The uncertainty around knowing when to give up versus when to keep going as a creator.
• The importance of having someone who holds you accountable for your goals.
• How having a creative outlet makes you a happier person.

And much more…

If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 

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Relevant Links

• Abbey’s Instagram
• Abbey’s YouTube Channel
• Abbey’s Website
• The Happiness Project by Gretchen Rubin
• The Road Back to You by Ian Cron and Suzanne Stabile

Chapters

• (00:00) Intro
• (02:40) Start of conversation with Abbey Howe
• (03:15) Her collabs with Leeann and Michelle
• (06:20) Abbey's background in theater
• (09:57) Relocating to Los Angeles
• (11:27) How she started her YouTube channel
• (13:47) Challenges she faced in Los Angeles
• (17:38) Your worth is not your views as a YouTuber
• (23:33) How she copes with the ups and downs of being a content creator
• (26:36) Experimenting with the analytics of YouTube
• (28:51) Why she started a YouTube channel
• (31:03) The community aspect of theater
• (33:25) Have someone who holds you accountable for your goals
• (37:18) Choosing the enneagram niche
• (42:09) Her YouTube content ideation process
• (45:40) The struggle to generate sustainable income from YouTube
• (47:30) Turning 30 and realizing life is short
• (50:15) How having a creative outlet makes you a happier person
• (52:08) Starting and managing a Patreon account
• (54:11) Freelancing as a content strategist
• (55:54) Tips for social media growth
• (57:22) Tips for TikTok growth
• (59:36) Abbey's advice for creatives on TikTok and YouTube

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Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez