“I think it helps not to get caught up in the what-if, but just to do it, for intrinsic reasons, because you feel a passion, because you feel like something in this idea is so potent, that I can't not do it.”

— Bernadette Banner

 

This week’s guest on The Videocraft Show Presented By Video Husky transformed her passion for a history of fashion into a platform of more than a million YouTube subscribers (and growing).

 

Bernadette Banner is a historian, filmmaker, and creator. She’s most known for her YouTube videos documenting her insights on historic English and American fashion, mostly from the Victorian era. 

 

Bernadette is an alum of NYU’s Tisch Drama School of Arts, where she finished her work in 2017. She also studied at the School of Historical Dress in London, working on reconstruction and publication projects. Bernadette also spent time working in costume design on Broadway for well-renowned shows such as Aladdin and Annie.

 

In this conversation, Bernadette and host Jon Santiago discuss many topics, including:

• How she conducts research for her videos and why it actually never ends.
• How she thinks about allocating her time for the variety of platforms she’s active on.
• The costs that creators like her have to pay when they become public figures with massive audiences.
• Being fearless and going after what you want.
• How she defines success for her YouTube channel.

And much more.

 

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Intrigued? Visit https://www.videohusky.com/pricing/.

 

Relevant Links

• Bernadette Banner on YouTube
• Bernadette Banner on Instagram
• Bernadette Banner’s Website
• Learning Mindfulness From the Art of Victorian Dressmaking
• Tisch Drama Alumna Bernadette Banner Creates Online Business Studying Historical Dress

 

Chapters

• (00:00) Intro
• (02:55) Start of conversation with Bernadette Banner
• (04:25) How Bernadette fell in love with the history of fashion
• (06:50) Working on Broadway as a design assistant
• (10:49) Being fearless and going after what you want
• (13:41) What she learned from NYU and Broadway
• (16:01) Finding and embracing her voice and worth
• (19:16) Learning who to trust and not to trust
• (20:34) Using her platform to elevate other important causes
• (22:45) How Bernadette started her YouTube channel
• (25:26) Gaining 50,000 subscribers in two weeks
• (28:06) Doing research for videos as a dress historian
• (35:53) Where Bernadette's curiosity comes from
• (37:27) Her process for editing her YouTube videos
• (41:57) Her process for marketing her YouTube videos
• (45:15) Managing and uploading to different platforms
• (49:57) How she manages her Patreon account
• (55:03) Her main sources of income as a content creator
• (57:24) How Bernadette deals with negative comments online
• (01:01:26) How she feels when asked about having 1 million subscribers
• (01:08:55) How Bernadette defines success for her YouTube channel

 

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Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez