“It really is my primary way of creating content. And I have a lot less nerves sitting down to live stream twice a week than I do to sit down and record the podcast or sit down and record like a video for upload.”

— Emily D. Baker

 

Looking for a legal take on news and pop culture that’s informative, educational, and entertaining? Then look no further than Emily D. Baker.

 

Emily has a sassy and smart approach to legal commentary, and it’s drawn thousands of fans to her YouTube Channel. In May 2021, she reached an important milestone in her creator journey when she reached 100,000 YouTube subscribers.

 

Now she has been creating content on YouTube for a while - five years to be exact. But it wasn’t until recently that her channel really took off. In 2020, she skyrocketed to YouTube fame by committing herself to become one of the platform’s top legal commentators. In fact, since then, her videos have been referenced and featured by other big-name creators such as Phil DeFranco and the H3 podcast.

 

Emily brings a wealth of legal experience to social media. Before YouTube, she spent 10 years as a deputy district attorney with the Los Angeles County DA’s office. She left her career as a lawyer behind in 2017 and since then built a sustainable business for herself as a creator and solopreneur.

In this episode of The Videocraft Show presented by Video Husky, Jon Santiago chats with Emily about:

• How she stayed motivated as a creator when her channel was smaller.
• Her decision to niche down her channel and focus on legal commentary.
• Building her community through live streaming.
• Building systems to get organized with content creation.
• Her skill for breaking down complex topics.
• Managing and setting expectations for YouTube.

 

And much more...

 

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Relevant Links

• Emily D. Baker on YouTube
• Emily’s Website
• Emily on Instagram
• Emily’s TED Talk

 

Chapters

• (00:00) Intro
• (04:14) Start of conversation with Emily
• (07:18) Building systems to get organized with content creation
• (10:50) Your job is not who you are
• (13:54) Her skill for breaking down complex topics
• (15:51) Her system for processing information for her YouTube videos
• (18:30) When she started creating content in 2015
• (21:37) Managing and setting your expectations for YouTube
• (30:02) Different generations in the YouTube community
• (35:06) Niching down her YouTube channel
• (39:36) Her reaction to her quick audience growth
• (42:11) Making a decision as a family to go full-time on YouTube
• (44:49) Dealing with microfame and having the power to influence
• (51:29) Finding the right work-life flow and taking breaks
• (57:30) Creating a job out of her passion
• (01:00:26) Lawsuits in the social media space
• (01:08:39) Livestreaming to build a connection with her audience
• (01:13:39) Choosing moderators for the live chat
• (01:18:58) Her current income streams
• (01:20:49) Opportunities that she wants to explore in the future

 

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

 

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba 
• Graphics: Paolo Lopez