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Brand Deals 101 (With Apple Crider of Creators Agency) [The Videocraft Show Episode #57]
There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.
But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?
These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals.
Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.
In this episode, you will learn:
- How to source opportunities for brand sponsorships.
- The art and science behind pricing your content for sponsors.
- How to craft a value proposition in your pitch to brands.
And so much more…
Relevant Links
- Creators Agency
- Creators Agency on Instagram
- Apple Crider on TikTok
- Apple Crider on YouTube
- Apple Crider on Instagram
- Adam Grant - Give and Take
- How to Create Your Own Real-World MBA II - Tim Ferriss
- Rich Dad Poor Dad - Robert Kiyosaki
Chapters
- (00:00) Intro
- (03:02) Start of conversation with Apple
- (04:22) Early childhood
- (07:39) Beginning of his career in the Creator space
- (09:50) Leading with value
- (11:59) Mindset of the younger generation
- (13:34) Origins of Creators Agency
- (17:38) Give and Take Mindset
- (22:51) History of Apple’s entrepreneurship
- (26:10) Frameworks to help Creators grow
- (32:54) Finding the right people to take over your YouTube channels
- (34:11) Principles in growing any social platform
- (36:41) Reaching out to collaborate with other people
- (44:11) What to look for when partnering with Content Creators
- (51:52) Finding who to pitch in companies
- (53:49) Why creators need to share information about brand deals with each other
- (59:07) What should creators look for when hiring a decision maker
- (1:01:24) Pricing your services as a creator
- (1:08:59) Why influencer marketing is valuable for brands
- (1:12:25) When to say no to a brand deal
- (1:17:31) Where to follow Apple
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
- Producer/Editor: Gio Fernandez
- Graphics: Paolo Lopez
View all episodes
By Jon SantiagoThere are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.
But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?
These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals.
Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.
In this episode, you will learn:
- How to source opportunities for brand sponsorships.
- The art and science behind pricing your content for sponsors.
- How to craft a value proposition in your pitch to brands.
And so much more…
Relevant Links
- Creators Agency
- Creators Agency on Instagram
- Apple Crider on TikTok
- Apple Crider on YouTube
- Apple Crider on Instagram
- Adam Grant - Give and Take
- How to Create Your Own Real-World MBA II - Tim Ferriss
- Rich Dad Poor Dad - Robert Kiyosaki
Chapters
- (00:00) Intro
- (03:02) Start of conversation with Apple
- (04:22) Early childhood
- (07:39) Beginning of his career in the Creator space
- (09:50) Leading with value
- (11:59) Mindset of the younger generation
- (13:34) Origins of Creators Agency
- (17:38) Give and Take Mindset
- (22:51) History of Apple’s entrepreneurship
- (26:10) Frameworks to help Creators grow
- (32:54) Finding the right people to take over your YouTube channels
- (34:11) Principles in growing any social platform
- (36:41) Reaching out to collaborate with other people
- (44:11) What to look for when partnering with Content Creators
- (51:52) Finding who to pitch in companies
- (53:49) Why creators need to share information about brand deals with each other
- (59:07) What should creators look for when hiring a decision maker
- (1:01:24) Pricing your services as a creator
- (1:08:59) Why influencer marketing is valuable for brands
- (1:12:25) When to say no to a brand deal
- (1:17:31) Where to follow Apple
Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
Production Credits
- Producer/Editor: Gio Fernandez
- Graphics: Paolo Lopez