When Arkansas Valley Electric Cooperative wanted to get into the broadband business, they created the Wave Rural Connect brand. How did they do it and what are the advantages of building a new brand?

150 Building a Broadband Brand, With James Ratterree

StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources.

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150 Building a Broadband Brand, With James Ratterree

150 Building a Broadband Brand, With James Ratterree