Evolving privacy regulations, platform changes, and shifting consumer behavior are making it harder for healthcare marketers to reach the right patients. That’s where third-party (3P) data comes in. From claims and payor data to social determinants of health, these insights help brands build qualified audiences, optimize media, and drive patient acquisition. In this episode, Cardinal’s CGO, Lauren Leone and Group Media Director, Ruchi Patel explore how to get started, best practices, and real-world use cases for leveraging 3P data to connect with high-intent patients.

RELATED RESOURCES

Healthcare Claims Data: The Secret to Effective Consumer Targeting - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-claims-data-secrets-to-effective-targeting-definitive-healthcare/  

How Meta’s Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/