Ignite: Healthcare Marketing Podcast

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership.

RELATED RESOURCES

Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/ 

Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/ 

How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/

Join Cardinal’s Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and engage with stakeholders to create meaningful touchpoints throughout your patients' digital experience. If you're looking to make your brand messaging more empathetic, timely, and impactful, this is the episode for you! RELATED RESOURCES

Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/ 

Navigating the Healthcare Landscape: Mapping the Patient Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/navigating-the-healthcare-landscape-mapping-patient-journey/ 

7 Ways Digital Marketing Can Improve The Patient Experience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/ Marketing’s Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience/

The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare marketers navigate the complex landscape with confidence.

Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIPAA compliance and the rapidly shifting digital landscape. Tune in to learn how to build smarter, more efficient marketing strategies that deliver real results.

RELATED RESOURCES

Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ 

This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acquisition. From leveraging video testimonials to running virtual summits, this episode is packed with actionable tips to elevate your marketing efforts and stay ahead of industry trends.

RELATED RESOURCES

Connect with Nancy - https://www.linkedin.com/in/nancyryerson/ 

The Power of Patient Podcasts in Modern Hospital Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/power-of-patient-podcasts-modern-hospital-marketing-bonnie-ward/ 

How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 

B2B2C Strategies in Healthcare: Winning Employer Clients -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/b2b2c-strategies-in-healthcare-winning-employer-clients-lindsey-kratzer/ 

This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting your marketing efforts. If you're looking to improve your selection process and build stronger, more collaborative relationships with your marketing agency, this conversation will give you the insights and strategies to make more informed decisions that drive long-term success.

RELATED RESOURCES

Connect with Hasan - https://www.linkedin.com/in/hasan-ramusevic/ 

How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/ 

How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/ 

Is Your Digital Marketing Agency Underperforming? 5 Things to Look At -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/evaluating-digital-marketing-agency-performance/ 

In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You’ll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape.

RELATED RESOURCES

Connect with Sentari - https://www.linkedin.com/in/sentariminor/ 

Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/ 

Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/

Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with performance marketing to create a powerful and comprehensive strategy. This episode will help you align your marketing efforts with business goals, track the right metrics, and ultimately drive meaningful growth for your healthcare brand.

RELATED RESOURCES

Connect with Seth - https://www.linkedin.com/in/seth-m-goldberg/ 

How to Build a Full-Funnel Healthcare Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

The Secrets to Building a Successful Healthcare Brand - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/secrets-successful-healthcare-brands-kelly-meigs/ 

Empowering Patients through Education: The Key to Successful Healthcare Marketing -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/

Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently justify your strategies to stakeholders. This episode is packed with insights to help you navigate market dynamics and enhance your campaign effectiveness for better returns and improved patient care.

RELATED RESOURCES

Reporting Digital Marketing Performance to the C-Suite - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-reporting-executive-board/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

This week on Ignite, HonorHealth’s Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boost patient engagement, and stay competitive in the market.

RELATED RESOURCES

Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/ 

6 Strategies to Improve Patient Retention - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/ 

Marketing + Operations: Why Total Alignment is Vital to Growth -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

The Secret to Patient Retention: How to Engage and Reactivate Your Patients -

https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/