Watch this episode on YouTube!

In this episode of The Small Business Mindset, Kirsten Flory challenges one of the most common myths in entrepreneurship: that you need money to start a business.

Spoiler alert - you don't.

What you do need is something far more valuable (and completely free): proof of concept.

Kirsten dives into why so many aspiring business owners skip this critical step and how it can make or break your success before you ever spend a dollar. She shared personal insights from building her commercial real estate brokerage, explaining how starting lean - and resisting the urge to overspend - allowed her business to grow strategically.

You'll also hear a candid (and slightly humorous) story about a business idea that didn't pass the test, and why that failure was actually a win.

This episode will help you:

• Understand what proof of concept really means
• Avoid the trap of relying on friends and family for validation
• Learn how to gather honest, actionable feedback
• Identify your true target customer
• Test your idea without wasting time or money
• Separate "people like it" from "people will pay for it"

If you're thinking about starting a business, or pivoting your current one, this episode will give you a practical, no-cost roadmap to validate your idea before investing in it.

Connect with Kirsten Flory at:

Instagram

LinkedIn

Facebook