The Book Marketing Action Podcast

#150: The Art of Authentic Self-Expression


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In today’s episode, Becky is joined by author and poet Marla Taviano, who shares how her authentic online presence—one that embraces imperfection and interaction—has resonated with her followers. She explains her creative process, how she builds strong and genuine connections with her audience, and the significance of sharing her personal journey while uplifting other voices in her space.

During the episode, you’ll learn:  

  • About Marla, her writing, her books, and her other work in the world. 
  • The challenges of selling books as well as other, more meaningful measures of success. 
  • About Marla’s goal of being on 50 podcasts before she turns 50 on Halloween (this one is number 18).
  • Some of the specific strategies that have helped Marla grow her following on Instagram and spread her important messages. 
  • The content that has worked well for Marla, like poetry art, and the creative process behind that. 
  • How Marla keeps her Substack subscribers engaged and how important it has been in growing her brand.
  • What happened to Marla’s previous blog posts and whether or not she would like to revisit them one day.
  • Words of wisdom and inspiration from Marla’s poems. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

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