The Purse Podcast

#150: Wave energy innovation, renewable tech, building a scale-up, female founders, raising capital and sustainable development with Ash Penley


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 Ashley Penley is the founder and CEO of ZOEX, the UK's only female founded wave energy company. She transitioned from 15 years in offshore oil and gas complex installation projects to marine renewables, where she developed a modular wave energy converter that tackles the sector's biggest challenge, high cost.

She's also a mother of two, Zoe and Alex, and became a British national after moving to Scotland 25 years ago for her original oil and gas career.

We cover the following in our conversation:

00:11 Meet Ashley Penley

01:45 The challenges of wave energy

03:30 The 'Aha moment': Realising the gap in wave energy

05:29 Innovative solutions for wave energy

07:55 The business model and market potential

12:32 Designing ZOEX for real-world conditions

19:49 Partnerships and raising capital

23:02 Trials and commercial rollout in Turkey

25:22 Project setback and recovery

27:17 Validation and success

27:35 Global attention and future plans

28:30 Challenges and personal sacrifices

30:08 Company vision and funding

31:56 Navigating a male-dominated industry

33:29 Balancing family and career

37:12 Advice for entrepreneurs

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The Purse PodcastBy Jana Hlistova

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