Most entrepreneurs build offers that trap them. Zac Palmer helps you avoid that.

In this episode of Living Vision with Aaron Velky, Zac Palmer reveals how he helped generate over $150 million in sales by helping coaches and founders create scalable, aligned offers. You’ll learn why MVPs (minimum viable products) matter, why clarity beats complexity, and how to rethink your business model based on what you actually want, not what the market says you should chase.

We also dive into why more revenue isn't always the answer, how to use frames in leadership and sales, and the specific tweaks that turn chaos into freedom.

What you'll learn:

- Why starting small leads to massive results

- The mindset shift behind every scalable offer

- How to identify your bottlenecks in sales and fulfillment

- The difference between business growth and personal alignment

- How to simplify your offer without losing value

If you’re building a business and feel stuck, this episode will rewire how you think about scale.