Today, we’re taking a trip down memory lane by analyzing the wellness landscape in 2019. During that time, teens favored Ulta over Sephora, clinically-focused skincare brands were gaining traction, and body positivity dominated messaging. In our first-ever bonus episode on Substack, we discuss how the trends of that year may have eerily set the stage for COVID-era behaviors while also shaping today’s dramatic shift in wellness, as Ozempic and “MAHA” continue to dominate headlines.

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