The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk

New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program

This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices.

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk

Part II will do the same but focusing on ID Bridging. Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(02:04 - 03:32) Understanding the DSP and SSP

(05:08 - 07:05) Understanding Ad Servers in Digital Advertising

(08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge

(17:43 - 18:54) Understanding the Lifecycle of Ad Impressions

(26:08 - 27:22) Digital Ad Exchange Process Overview

(34:26 - 35:45) Media Buying Strategy Overview

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Training Roadmap Sample Request:

https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link

Join our next training program by signing up to our waitlist below:

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Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

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