Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB!

Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop

Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders.

Here's What You'll Learn

• Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time.

• DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers.

• Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains.

• Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety.

• Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters.

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop

00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop

06:13 – Curation explained: beyond the buzzword

07:35 – CTR vs. Conversions: real performance examples

13:37 – From data to insight: how curation drives smarter optimization

18:21 – Efficiency and scale: working with the right curation partner

20:48 – Collaboration, trust, and better partnerships

23:16 – Final takeaways: the "Refuse to Lose" mindset

Meet Our Guests:

GDB:

https://www.gdb.net/

John deTar:

https://www.linkedin.com/in/johndetar/

Felipe Matheus Ramos:

https://www.linkedin.com/in/boyzao/

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop

A fast, practical deep dive into The Trade Desk's move to label all SSPs as "resellers" — what that label actually means, why it has a bad rap, and where it's fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transaction ID debate: what it is, why TTD wants it, and how it impacts buy-side efficiency and supply transparency.

We wrap with actionable steps for traders — how to pressure-test paths, when to go direct with publishers/PMPs, and how to optimize beyond a basic domain list.

Here's What You'll Learn

• Reseller ≠ automatically bad: the original IAB intent vs. today's nuanced reality.

• OpenPath vs. exchanges: what "direct to publisher" actually changes (and what it doesn't).

• Transaction ID, explained simply: one auction ➝ one ID ➝ fewer dupes and smarter SPO.

• How to buy smarter right now: talk to publishers, ask for goal-specific PMPs, and evaluate placements/experiences — not just domains.

• Buyer playbook upgrades: site list ➝ supply-path & placement-level decisions; pair KPI outcomes with quality signals (viewability, density, layout).

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop

00:00 – Intro & why this special episode

02:05 – Gareth's background (AppNexus ➝ RTK ➝ Magnite ➝ Gamera)

07:45 – "Reseller" 101: what the IAB meant vs. how it's used today

12:30 – Value-add resellers & unique placements (widgets, comments, InfoLinks)

18:20 – Why TTD labeled SSPs as resellers; how OpenPath fits

23:40 – Optics, trust, and buyer confusion: are we only supposed to buy OpenPath?

28:15 – Transaction ID in plain English + why it matters for SPO

34:50 – What changes for traders day-to-day (and what doesn't)

39:25 – Practical playbook: talk to publishers, ask for KPI-aligned PMPs

44:10 – Gamera's approach to real-time, on-page quality signals

49:00 – Final takeaways & where buyers should focus next

52:30 – How to reach Gareth (site & LinkedIn)

Meet Our Guest:

Gareth Glaser – CEO of Gamera

https://www.linkedin.com/in/garethglaser

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop

In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap.

This episode serves as a preview of their upcoming joint workshop — The Sell-Side Programmatic Foundation for Buyers — designed to help traders, buyers, and ad ops professionals better understand how publishers, SSPs, and ad tech integrations actually work.

Jana shares her fascinating career journey, from early media buying days to leading programmatic and data operations at Business Insider and The Washington Post. She brings her insider perspective on what really happens behind the publisher ad stack, the complexity of SSP integrations, and how demand path optimization (DPO) mirrors the buy-side's supply path optimization (SPO).

Together, Helene and Jana explore:

• The disconnect between buy-side traders and sell-side ops teams

• How publisher ad stacks function behind the scenes

• The real meaning of SPO vs. DPO

• What "wrappers," "pre-bid," and "open bidding" actually mean in practice

• Why traders should collaborate directly with publishers (not just SSPs)

• How building relationships with publishers strengthens campaign results

• Why understanding the sell side helps buyers optimize smarter

Whether you're a buyer, trader, or publisher, this conversation will transform how you see the other side of the programmatic equation — and why it's time to build more collaboration, transparency, and trust across the ecosystem.

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop

00:00 – Welcome & Guest Intro 03:14 – Jana's Career Journey: From Media Buyer to Programmatic Leader 08:33 – How the Sell-Side Ad Stack Actually Works 13:22 – SPO vs. DPO: What's the Difference? 19:45 – What Buyers Need to Know About Publisher Integrations 25:08 – How Traders Can Communicate Directly with Publishers 30:41 – Building the Bridge Between Supply & Demand 36:28 – Why Collaboration and Education Are the Future of Ad Tech 40:55 – Workshop Preview: The Sell-Side Programmatic Foundation for Buyers 45:12 – Closing Thoughts & Sponsor Shoutout

Meet Our Guest:

Jana Meron – Programmatic & Data Consultant, Former VP at The Washington Post

https://www.linkedin.com/in/janameron

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Sign up to this FREE workshop:

https://programmaticdigest14822.ac-page.com/sell-side-workshop

In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO).

Ryan shares his journey from agency life to in-house at Bayer, where he helped lead the transition to hands-on programmatic buying before moving into retail media. Gary reflects on his role supporting Bayer's in-house teams through ad tech partnerships, ensuring programmatic and retail investments drive real business outcomes.

We dig into hot-button industry debates, including:

• In-house vs. agency vs. retail media networks – how traders' roles are evolving.

• DSP strategy – why more DSPs don't automatically mean more reach.

• Retail media networks – the difference between on-site and off-site, and how CPG brands leverage retailer data for incremental reach.

• Amazon DSP – is it really positioned to replace other omni-channel platforms?

• Traders' perspective – why user-friendly DSPs, efficient reporting, and reduced friction are critical to long-term success.

• SPO and transparency – reacting to Index Exchange's announcement and The Trade Desk's move to categorize SSPs as resellers.

The conversation highlights a recurring theme: programmatic traders need more love. Empowering the hands-on-keyboard teams with better tools, education, and collaboration leads to stronger business results—and less burnout.

If you're a programmatic trader, strategist, or leader navigating the complexities of DSPs, SSPs, and retail media, this episode is packed with insights and candid perspectives you won't want to miss.

Additional resource:

Gary LinkedIn post

00:00 – Welcome & Guest Introductions

03:11 – From Agency to In-House: Ryan & Gary's Journeys

08:35 – The Rise of Retail Media at Bayer

14:20 – DSP Strategy: Why More Doesn't Always Mean Better Reach

20:02 – Retail Media Networks: On-Site vs. Off-Site Explained

26:41 – Amazon DSP: Threat or Opportunity?

33:17 – Why Traders Deserve More Love in Ad Tech

40:05 – Reporting, AI, and Reducing Friction for Traders

46:28 – SPO Debate: Resellers, Transparency & Control

53:19 – Final Thoughts & Industry Takeaways

Meet Our Guest:

Gary Guarnaccia – Ad Tech Partnerships, Bayer

https://www.linkedin.com/in/gary-g-16328640/

Ryan Verklin – Retail Media Lead, Bayer

https://www.linkedin.com/in/verklin/

https://www.instagram.com/verklin/

https://x.com/verklin

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising.

Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication, and how to connect brand awareness with demand generation for better results.

We explore the importance of aligning creative messaging with funnel stages, why programmatic often serves as the accelerator in B2B, and how intent data can transform targeting strategies. Rosey also breaks down common mistakes marketers make when siloing brand and demand teams—and how to build campaigns that nurture leads and maximize conversions.

Finally, we discuss the role of AI in programmatic, how marketers can use it responsibly to turn data into insights, and why storytelling is still at the heart of every great campaign.

If you've ever wondered how to truly connect the dots in B2B programmatic, this episode is packed with clarity and actionable takeaways.

00:00 – Welcome & Guest Intro

02:14 – Rosey's Career Journey: From Broadcast to Programmatic

05:02 – What Brand-to-Demand Really Means in B2B

09:28 – Content Syndication Explained

15:10 – Why Programmatic Accelerates the Funnel

18:47 – The Role of Intent Data in Campaigns

23:19 – Aligning Creative Messaging With the Funnel

28:44 – Using Analytics & GA4 to Tell a Better Story

34:26 – AI as a Tool for Insights & Optimization

41:57 – Rosey's Words of Wisdom for Programmatic Marketers

Meet Our Guest:

Rosey Sutton, LeadSwell

https://www.linkedin.com/in/rosalinesutton/

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising.

Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB's Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel.

We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness.

The conversation also dives into the future of attention metrics, how they're being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight.

Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life.

If you've ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.

About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts.

Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback.

Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamps

00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB's Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng

Meet Our Guest:

Angelina Eng, IAB

https://www.linkedin.com/in/angelinaeng

Meet The Team:

Hélène Parker - Chief Programmatic Coach

https://www.heleneparker.com/

https://www.linkedin.com/in/helene-parker

Manuela Cortes - Co-Host

Programmatic Digest In Espanol:

https://www.linkedin.com/in/manuela-cortes-

Learn Programmatic

As a TEAM: https://www.heleneparker.com/workshop/

As a Programmatic Ninja: https://www.heleneparker.com/course/

Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/

Programmatic Digest

https://www.linkedin.com/company/programmatic-digest-podcast

https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset

https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course:

Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

Petri Kokkonen from Relevant Yield explains how his team helps publishers grow revenue through Demand Path Optimization (DPO), curation, and AI-driven decisioning.

In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics.

They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is scaling in LATAM—and what global marketers can learn from it—this episode is packed with insight.

🎙 ESPAÑOL

182. Cómo LATAM Está Redefiniendo el CTV con Alberto Grande – Episodio en Vivo desde Cannes Lions 2025

En este episodio especial desde Cannes Lions 2025, la conductora Manuela Cortes conversa con Alberto Grande, líder regional en EXTE, sobre la transformación del ecosistema de medios en Latinoamérica. Hablamos del auge del CTV (televisión conectada), la importancia de formatos llamativos y creativos, y cómo las alianzas estratégicas —como con LG— están cambiando la forma en que medimos la atención y el rendimiento.

También exploramos las particularidades culturales del mercado, los retos de la compra programática, y cómo LATAM está marcando tendencia en creatividad y segmentación. Una charla clave para quienes quieran entender el presente y futuro del programmatic en la región.

Timestamps:

(00:00) – Bienvenida desde Cannes Lions con Manuela

(00:10) – Introducción de Alberto y su trayectoria profesional

(01:06) – Cómo se construyó la operación de X en LATAM desde cero

(03:02) – Inversión, expansión global y transformación del portafolio

(04:10) – El rol clave de la creatividad y la evolución del producto

(06:12) – Diferenciación y valor agregado más allá del precio

(07:26) – Alianza con LG: formatos premium en CTV

(08:25) – Atención, medición y evolución de las métricas

(10:28) – La madurez del mercado y el auge del CTV post-2020

(12:04) – Errores del pasado y cómo educar al mercado sobre CTV

(14:13) – Formatos interactivos y la posibilidad de medir performance

(15:19) – ¿Venta directa o programática? Perspectiva estratégica

(16:26) – Segmentación geográfica avanzada y medición de alcance

(17:48) – Expectativas sobre Cannes Lions como plataforma de negocio

(20:07) – Reflexión final y cómo preparar un buen año desde Cannes

Invitade del Episodio:

Alberto Grande – Responsable Regional en X, LATAM

Conduce:

Manuela Cortes – Co-host de Programmatic Digest en Español

LinkedIn de Manuela

Aprende Programmatic con Nosotres:

🧠 Talleres para Equipos: heleneparker.com/workshop

📚 Curso para Ninjas: heleneparker.com/course

📰 Newsletter: heleneparker.com/newsletter

Síguenos:

LinkedIn

YouTube

Direct from La Croisette, The Programmatic Digest lands at Cannes Lions 2025 to unpack the biggest stories, trends, and power players shaping the future of advertising. Join us as we interview industry leaders, innovators, and disruptors live from the Croisette—diving into everything from UCG to data privacy and the evolving programmatic landscape. Bite-sized insights. Big-league conversations. Fresh from the beach.

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along the way.

We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech's integration engine, is solving industry-wide challenges around data orchestration and interoperability.

We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold.

About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather's Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather's Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect

Meet Our Guest: Heather Macaulay – President, MadTech Connect on LinkedIn

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• https://www.heleneparker.com/

• https://www.linkedin.com/in/helene-parker/

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol:

• https://www.linkedin.com/in/manuela-cortes-/

Learn Programmatic: As a TEAM: heleneparker.com/workshop As a Programmatic Ninja: heleneparker.com/course Newsletter: heleneparker.com/newsletter

Programmatic Digest LinkedIn YouTube