In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech.

They also discussed big changes happening in the ad tech world — like how people’s online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing. 

We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important. 

 

Announcement  

We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free. 

https://programmaticdigest14822.ac-page.com/executivemembership 

  About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

• Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program  

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

 

Timestamp:

(00:02) - AdTech Economic Forum Takeaways

(06:25) - AdTech Industry Insights and Trends

(15:43) - Evolving AdTech Measurement and Diversity

(30:40) - Empowering Women in AdTech Networking

(34:50) - LinkedIn Networking and Engagement

 

  Meet Our Guest:

• Allie Lichtenberg

• https://www.linkedin.com/in/allisonmottolalichtenberg/ 

• Shannon Rudd

• https://www.linkedin.com/in/srudd/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• https://www.heleneparker.com/ 

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/ 

• As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ 

 

• Programmatic Digest

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest 

 

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• https://www.linkedin.com/in/manuela-cortes-/

 

Looking for programmatic training/coaching? 

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program 

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/