The Programmatic Digest

En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para publishers grandes como pequeños, destacando el valor de asistir a eventos de la industria, mejorar la oferta de producto y sumar video como un pilar central en la estrategia digital.

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen.

Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience.

The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem.

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

• Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamp:

(01:44) Evolution of Digital Media Industry

(09:27) Publisher Placement Curation Strategy

(15:07) Challenges in Ad Serving and Curation

(25:18) The Complexity of Ad Tech Pathways

(33:15) Perspectives on Premium Advertising Approach

(38:12) Rebuilding Collaboration in Advertising Industry

Meet Our Guest:

• Bob Regular

• https://www.linkedin.com/in/rregular/

• Infolinks Media

• http://www.infolinks.com

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• https://www.heleneparker.com/

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

• Programmatic Digest

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• https://www.linkedin.com/in/manuela-cortes-/

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech.

They also discussed big changes happening in the ad tech world — like how people's online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing.

We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important.

We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.

https://programmaticdigest14822.ac-page.com/executivemembership

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

• Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Timestamp:

(00:02) - AdTech Economic Forum Takeaways

(06:25) - AdTech Industry Insights and Trends

(15:43) - Evolving AdTech Measurement and Diversity

(30:40) - Empowering Women in AdTech Networking

(34:50) - LinkedIn Networking and Engagement

Meet Our Guest:

• Allie Lichtenberg

• https://www.linkedin.com/in/allisonmottolalichtenberg/

• Shannon Rudd

• https://www.linkedin.com/in/srudd/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• https://www.heleneparker.com/

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

• Programmatic Digest

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• https://www.linkedin.com/in/manuela-cortes-/

Looking for programmatic training/coaching?

Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.

We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.

The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.

Special shoutout to our honorary mentions:

Advance Women: https://advancewomenofficial.com/

Priti Powell: https://www.linkedin.com/in/pritip7/

Hollis Guerra: https://www.linkedin.com/in/hollisguerra/

Sophia Westrich: https://www.linkedin.com/in/sophiawestrich/ Melinda Han Williams: https://www.linkedin.com/in/melindahan/

Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/

ATG: https://www.adtechgod.com/

Admonster: https://www.admonsters.com/conferences-and-events/

Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/

Advance Women: https://advancewomenofficial.com/

Priti Powell: https://www.linkedin.com/in/pritip7/

Hollis Guerra: https://www.linkedin.com/in/hollisguerra/

Sophia Westrich: https://www.linkedin.com/in/sophiawestrich/

Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/

Amelia Tran: https://www.linkedin.com/in/ameliatran/

Ari Paparo: https://www.linkedin.com/in/aripaparo/

Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/

Rob Beeler: https://www.linkedin.com/in/robertabeeler/

Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/

Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx

Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz

Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp

We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.

https://programmaticdigest14822.ac-page.com/executivemembership

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap

• A hybrid model where we activate and train in DSPs. Book a Free Call

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here

• Waitlist for Future Workshops: Join Here

Timestamp:

(00:02) - Programmatic Industry Insights From Mockitecture

(14:39) - Privacy and Diversity in Tech Conferences

(18:45) - Industry Diversity and Inclusion Discussion

(31:52) - Ad Ops in Ad Tech

(40:28) - Brand Safety and Ad Tech Innovations

(46:59) - Evolution of Tech Industry Insights

Meet Our Guest:

• Allie Lichtenberg

• https://www.linkedin.com/in/allisonmottolalichtenberg/

• Shannon Rudd

• https://www.linkedin.com/in/srudd/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• https://www.heleneparker.com/

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

• Programmatic Digest

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• https://www.linkedin.com/in/manuela-cortes-/

Looking for programmatic training/coaching?

Sign up to our Accelerator Program:

A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company's innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann's story is not just about technology; it's about her personal evolution and the allies who supported her rise in a male-dominated industry.

The conversation takes a poignant turn as we spotlight the hurdles women encounter on their path to leadership in tech and ad tech. With only 25% of executive positions held by women, Ann shares personal anecdotes of being underestimated and facing pay disparities. We discuss the critical role of confidence, authenticity, and community support in overcoming stereotypes and advancing careers. Companies have a part to play too, by fostering environments that celebrate women's achievements and invest in leadership training to bolster growth and self-confidence. It's a candid dialogue on breaking barriers and seizing opportunities for women leaders.

Empowerment and continuous learning are themes that resonate throughout our discussion. We highlight how fiction and insightful podcasts can shape leadership skills and bolster resilience. Ann emphasizes the importance of networks like the Women in Programmatic Network, inviting listeners to connect and share experiences. With a hint at her future plans of writing a book, Ann illustrates the power of staying connected within the community. This episode is a treasure trove of inspiration and a roadmap to leadership excellence for women in ad tech.

Sign Up Here

or below: https://www.heleneparker.com/freeworkshop/

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap

• A hybrid model where we activate and train in DSPs. Book a Free Call

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here

• Waitlist for Future Workshops: Join Here

Timestamp:

(00:02) - Women in Leadership in Ad Tech

(10:52) - Challenges and Growth for Women Leaders

(20:53) - Continuous Learning and Personal Growth

(30:59) - Connect With Women in Programmatic

Meet Our Guest:

• Ann Tarasewicz

• https://www.linkedin.com/in/ann-tarasewicz-759200b3/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• https://www.heleneparker.com/

• Programmatic Media Experts | LinkedIn

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/

• Programmatic Coaching Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

• Programmatic Digest

• Youtube | LinkedIn

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes | LinkedIn

• https://www.linkedin.com/in/manuela-cortes-/

Looking for programmatic training/coaching?

SIgn up to our Accelerator Program:

A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course

Join our next workshop by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders

In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity:

• Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen.

• Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions.

• Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary collaboration.

• Empowering Mentorship & Confidence Building (08:35): Anna and Zeynep reflect on mentors who saw their potential before they did, particularly female leaders who provided guidance and opportunities.

• The Power of Negotiation (17:51): A discussion on self-advocacy, knowing your worth, and strategic negotiation for career growth.

• Navigating Imposter Syndrome & Personal Growth (26:00): Lydia and Zeynep share strategies for overcoming self-doubt, building a support network, and continuous learning.

• Personal & Professional Development (32:12): How daily routines enhance focus and growth, plus the importance of setting goals and celebrating achievements.

• Practicing Gratitude & Self-Care (40:05): Recognizing the women who influence and uplift us, especially as International Women's Day approaches.

Sign Up Here

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap

• A hybrid model where we activate and train in DSPs. Book a Free Call

• (00:02) Women in Ad Tech Leadership

• (08:35) Empowering Mentors and Confidence Building

• (17:51) The Power of Negotiation Skills

• (26:00) Navigating Imposter Syndrome and Personal Growth

• (32:12) Personal and Professional Development

• (36:05) Building Confidence and Achieving Success

• (40:05) Practicing Gratitude and Self-Care

• Anna Grodecka-Grad

• Zeynep Akkalyoncu

• Lydia Berlacher

• Hélène Parker - Chief Programmatic Coach, Helene Parker Consulting LLC

• Website

• LinkedIn

• Manuela Cortes - Co-Host, Programmatic Digest in Español

• LinkedIn

• As a Team: Custom Training Workshops

• As an Individual: Online Course

• Newsletter: Join on LinkedIn

• Programmatic Digest: YouTube | LinkedIn

• Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up

• Self-Paced Course: Learn at your own speed with full content access. Enroll Here

• Waitlist for Future Workshops: Join Here

Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she's helping brands reach diverse audiences in a meaningful way.

We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn't cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of oversimplifying audiences. Plus, we explore the impact of smart audio advertising and how it helps brands speak to multicultural households in a more personal way.

We also get real about rejection and resilience in marketing. Crystal shares her take on staying strong, showing proof of your work, and bouncing back from setbacks. We touch on why diversity and representation matter—not just in advertising but in education too—and how seeing yourself in stories can be life-changing.

Crystal's passion and dedication to inclusivity shine through in this episode, making it a must-listen for anyone looking to grow their audience with authenticity and impact. Tune in for great insights, inspiring stories, and practical takeaways to transform your marketing approach!

Sign up to our next FREE workshop on March 27th:

https://www.heleneparker.com/freeworkshop

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hybrid model where we activate and we train

Interested in training? Book a Free Call (https://www.heleneparker.com/contact/)

Timestamp:

(00:03) - Empowering Growth Audience Targeting Strategies

(10:11) - Diversifying Audience Targeting Strategies

(17:39) - Enhancing Audience Insight and Engagement

(23:21) - Optimizing Audience Insight and Engagement

(33:48) - Overcoming Rejection and Finding Resilience

(41:36) - Inspiring Diversity and Encouragement

Meet Our Guest:

• Crystal Foote

• https://www.linkedin.com/in/crystal-foote/

• https://www.digitalculture.group/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• https://www.heleneparker.com/

• Programmatic Media Experts | LinkedIn

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/

• Programmatic Coaching Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

• Programmatic Digest

• Youtube | LinkedIn

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes | LinkedIn

• https://www.linkedin.com/in/manuela-cortes-/

Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here:

programmaticdigest14822.ac-page.com/membershipwaitlist

Join our next training program by signing up to our waitlist below:

https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can't measure awareness, consideration, and conversions the same way.

She breaks it down simply:

• Awareness ads should be measured by how many people see them (reach, impressions, CPMs).
• Conversion ads should be measured by results (sales, revenue, ROAS).

Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands understand which ads are working best.

Tune in to learn how to fix your media planning and get better results from your campaigns! 📅 Date: Thursday, March 27th 2025 ⏰ Time: 9 AM PST/ 12 PM ET / 5 PM GMT / 10:30PM IST 💻 Zoom Webinar – Live & Recorded Join Below: https://www.heleneparker.com/freeworkshop/ Biggest Mistake In Programmatic Media Plan: The most significant mistake in media planning is applying the same KPIs (especially ROAS) across the entire funnel. Many companies allocate most of their budget to conversion-driving tactics (e.g., search), neglecting awareness efforts. This short-sighted approach provides immediate revenue but limits long-term brand growth by failing to acquire new customers. A well-structured media plan should balance awareness and conversion tactics with proper measurement frameworks tailored to each stage of the funnel. Submit Your Questions and We will make sure to address during the workshop: https://programmaticdigest14822.activehosted.com/f/40 Are you Interested in giving your team these workshop on a more customizable focus? https://www.heleneparker.com/activation/ Yes, we do hybrid where we can execute while educating! About Our Hosts and Instructors:

Chelsey Walsh is a senior digital marketing leader with 13+ years of experience in omnichannel strategies that drive revenue growth. She's a media expert with a strong track record of managing multi-million dollar budgets and exceeding client expectations. Beyond her professional success, Chelsey is passionate about mentoring and advocating for aspiring professionals. She actively fosters a culture of belonging and inclusion, providing guidance and resources to help others grow in their careers. Connect with her on LinkedIN: (https://www.linkedin.com/in/vtvchelsey/) Hélène Parker is the founder of an education consultancy focused on democratizing programmatic education, with a core mission of promoting Diversity, Equity, and Inclusion (DEI). Her flagship program, Reach and Frequency®, is a seven-week accelerator designed to equip aspiring historically excluded marketers with the skills to excel as programmatic traders and buyers. Hélène partners with in-house marketing and media teams, offering customizable workshops to enhance productivity and profitability. Additionally, her hybrid service combines teaching with hands-on DSP activation, ensuring clients gain both knowledge and practical experience. www.heleneparker.com

In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI's potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences.

Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes that staying curious and continuously learning is the key to staying relevant in a fast-changing, AI-driven world. He shares personal experiences and strategic insights on why companies should prioritize education at all levels to stay ahead of the curve.

One of the most exciting parts of the discussion? Albert's take on "agentic AI"—a game-changing concept where AI-powered agents go beyond human capabilities to transform industries. He explores how this shift will impact everything from creative strategy to how brands measure and capture consumer attention.

From the evolving role of AI in programmatic advertising to the future of consumer engagement, Albert offers a fresh and engaging perspective on what's next in the digital space.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hybrid model where we activate and we train

Interested in training? Book a Free Call (https://www.heleneparker.com/contact/)

Timestamp:

(00:02) - Future of Programmatic

(07:50) - Training and Implementing AI in Advertising

(16:18) - The Future of Artificial Intelligence

(28:47) - Redefining Creative in Programmatic Advertising

(36:00) - The War for Attention in Programmatic

(49:22) - Patience and Risk in Success

We host Monthly Workshop for Free, Join the Waitlist for the next one below:

https://programmaticdigest14822.ac-page.com/live-training-waitlist

Meet Our Guest:

• Albert Thompson

• https://www.linkedin.com/in/albertthompson/

• https://www.waltonisaacson.com/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• https://www.heleneparker.com/

• Programmatic Media Experts | LinkedIn

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/

• Programmatic Coaching Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944

• Programmatic Digest

• Youtube | LinkedIn

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes | LinkedIn

• https://www.linkedin.com/in/manuela-cortes-/

Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here:

programmaticdigest14822.ac-page.com/membershipwaitlist

Join our next training program by signing up to our waitlist below:

https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hybrid model where we activate and we train

Interested in training? Book a Free Call (https://www.heleneparker.com/contact/)

We host Monthly Workshop for Free, Join the Waitlist for the next one below:

https://programmaticdigest14822.ac-page.com/live-training-waitlist

Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here:

programmaticdigest14822.ac-page.com/membershipwaitlist