Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann’s story is not just about technology; it's about her personal evolution and the allies who supported her rise in a male-dominated industry.

The conversation takes a poignant turn as we spotlight the hurdles women encounter on their path to leadership in tech and ad tech. With only 25% of executive positions held by women, Ann shares personal anecdotes of being underestimated and facing pay disparities. We discuss the critical role of confidence, authenticity, and community support in overcoming stereotypes and advancing careers. Companies have a part to play too, by fostering environments that celebrate women’s achievements and invest in leadership training to bolster growth and self-confidence. It’s a candid dialogue on breaking barriers and seizing opportunities for women leaders.

Empowerment and continuous learning are themes that resonate throughout our discussion. We highlight how fiction and insightful podcasts can shape leadership skills and bolster resilience. Ann emphasizes the importance of networks like the Women in Programmatic Network, inviting listeners to connect and share experiences. With a hint at her future plans of writing a book, Ann illustrates the power of staying connected within the community. This episode is a treasure trove of inspiration and a roadmap to leadership excellence for women in ad tech.

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About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap

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Timestamp:

(00:02) - Women in Leadership in Ad Tech

(10:52) - Challenges and Growth for Women Leaders

(20:53) - Continuous Learning and Personal Growth

(30:59) - Connect With Women in Programmatic

  Meet Our Guest:

• Ann Tarasewicz

• https://www.linkedin.com/in/ann-tarasewicz-759200b3/  

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• https://www.heleneparker.com/   

• Programmatic Media Experts | LinkedIn

• https://www.linkedin.com/in/helene-parker/   

 

• Learn Programmatic 

• As a TEAM: https://www.heleneparker.com/workshop/ 

• As a Programmatic Ninja: https://www.heleneparker.com/course/ 

• Programmatic Coaching Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6881736433963474944 

 

• Programmatic Digest

•  Youtube | LinkedIn 

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest 

 

• Manuela Cortes - Co-Host 

• Programmatic Digest In Espanol 

• Manuela Cortes | LinkedIn

• https://www.linkedin.com/in/manuela-cortes-/ 

 

Looking for programmatic training/coaching? 

 

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Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 

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