The Programmatic Digest

Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success.

Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

On the replay you'll find out how to:

• dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget.

• streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance.

• Perfect for: ad agencies, programmatic in-house teams

Watch this free lesson Here:

https://epom.com/webinars/dsp-setup-lifehacks?utm_medium=podcast&utm_campaign=hpc

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:02) Demystifying Programmatic Consulting and Outsourcing

(03:37) Marketing Agency Services Explained Simply

(10:42) Effective White Labeling in Agency

(13:36) Programmatic Consulting

(18:41) Unlocking Career Potential Through Transferable Skills

(26:17) Career Success and Specialization in Industry

New Reach and Frequency® program starting in August! Sign Up Here:

The 7 Weeks Live Program Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist

Meet Our Guest:

• Stefanie Beach

  • YouTube

  • Website

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Training Roadmap Sample Request:

https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can't join Live? No problem, register and you'll receive the recording to review after ✅ Extra Bonus if you join Live

Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance.

🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate

Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks

In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams 3 Benefits/results to Join:

✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget.

✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run.

✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market.

Register Now: https://epom.com/webinars/dsp-setup-l...

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

Join The Free Training Sponsored by Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune

🗓️ Thursday July 25th at 10 AM EST

Can't join Live? No problem, register and you'll receive the recording to review after ✅ Extra Bonus if you join Live

In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team.

Sign up to this Free Training Sponsored by Epom: https://epom.com/webinars/dsp-setup-lifehacks

This if for you:

💻You've made the same mistake as described in tbe video or almost was this person

💻 Wasted Budget: You're struggling with inefficient ad spend due to poor DSP setup.

💻 Low ROI: You're not seeing the expected return on investment from your programmatic campaigns. 💻Complex Setup Process: You find the DSP setup process confusing and time-consuming.

💻Frequent Errors: You're dealing with common mistakes that lead to campaign underperformance.

💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge.

💻Missed Opportunities: You're losing out on potential leads and conversions due to suboptimal setup.

💻Inconsistent Results: You're experiencing unpredictable and inconsistent campaign outcomes.

💻High Operational Costs: You're facing high operational costs without seeing a proportionate increase in performance.

Register Now: https://epom.com/webinars/dsp-setup-l...

#programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk

New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program

This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices.

The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk

Part II will do the same but focusing on ID Bridging. Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(02:04 - 03:32) Understanding the DSP and SSP

(05:08 - 07:05) Understanding Ad Servers in Digital Advertising

(08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge

(17:43 - 18:54) Understanding the Lifecycle of Ad Impressions

(26:08 - 27:22) Digital Ad Exchange Process Overview

(34:26 - 35:45) Media Buying Strategy Overview

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Training Roadmap Sample Request:

https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

New Reach and Frequency® program starting soon! Sign Up Here:

https://www.reachandfrequency.live/courses/program

Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV

Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world.

Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(03:21) - Programmatic Curation for Digital Advertising

(08:32 - Understanding Curated Deals in Ad Tech

(13:49) - Importance of Creative Supply Management

(22:13) - Supply Path Optimization Strategies for Growth

(26:43) - Optimizing Site and Supply Performance

Training Roadmap Sample Request:

https://docs.google.com/forms/d/e/1FAIpQLSe_KIHlCzkkyKVbXlgXAdfbPXm7K3rCGAqoI_I7s1iev2jdIg/viewform?usp=sf_link

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://docs.google.com/forms/d/e/1FAIpQLSdBHo0L-_vIAB1VS6UkJwYyvDdJ8c38sO7iY4QyeIAJt2Q05Q/viewform?usp=sf_link

......Adalytic's report.....

The revelations from Adalytics' March report are a "wakeup" call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization.

To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/

Additional Resources:

• https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024

• https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/

• https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/

• https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/

• https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:02) - Understanding Forbes' MFA Practices

(11:17) - Implications of MFA in Ad Tech

(19:08) - Trust and Verify in Advertising Strategy

(31:32) - Cut the Fluff, Show Results

(36:48) - Strategic Partnership for Efficient Decision Making

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad.

¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/

Conoce más sobre Helene Parker: https://www.heleneparker.com/

Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines.

So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes!

To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/

Additional Resources:

• https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024

• https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/

• https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/

• https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/

• https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:03 - 00:28) Arbitrage vs. Advertising

(04:08 - 05:41) Understanding MFA Websites and KPIs

(06:53 - 08:51) High Ad Density and MFA Sites

(11:32 - 13:10) Website Analysis and Verification Tools

(19:08 - 21:02) Inefficiencies in Digital Advertising Industry

(21:09 - 24:44) Ad Placement on MFA Websites

(25:53 - 28:36) Maximizing Efficiency With AI Tools

(36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT

(44:33 - 45:01) Chrome Extensions for Industry Knowledge

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying.

Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches.

To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

(00:18 - 00:48) Agency World Dos and Don'ts

(06:18 - 07:01) Agency Challenges and Solutions

(10:11 - 11:50) Optimizing Agency Platform Efficiency

(14:29 - 15:33) Streamlining Data Automation for Efficiency

(18:23 - 19:18) Flexible Trial Periods for Growing Companies

(29:02 - 30:04) Barriers to in-House Hiring and Training

(33:47 - 35:33) Humanizing Sales Relationships

(39:33 - 40:37) Honesty and Transparency in Sales

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet Our Guest:

• Sergey Shchelkov:

• [email protected]

• linkedin.com/in/shchelkov

• https://epom.com/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q