The Programmatic Digest

DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (BOMESI), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of BleuLife Media Group, a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers.

Here's the tweet version of our conversation:

• The Future is Diverse
• Black owned media is quality media
• BOMESI's mission to elevate and educate
• Donate finanically and volunteer your expertise
• DéVon's wisdom

Additional resources mentioned in the interview:

Support and Donate Here:

https://donorbox.org/support-bomesi-on-givingtuesday

Support Black-owned media platforms!

BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision.

Your efforts will inspire change and encourage a more inclusive industry. As BOMESI continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape.

About Us: 💡

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:15 - Shoutout to Beeler.Tech for putting the Navigator

00:01:45 - Meet DéVon Christopher Johnson

00:02:00 - BLEU LIFE and Its Mission

00:02:15 - Why Was Bombshell By Bleu Created and Its Mission

00:03:10 - the Black Owned Media Equity and Sustainability Institute - BOMESI

00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise

00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men

00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool

00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency

00:16:38 - Lead With Compassion and Be the Ally By Actively Listening

00:19:30 - BOMESI Is Solution Driven

00:22:05 - Check out the BOMESI Accelerator Powered by GM

00:24:05 - The Difference Between Programmatic Selling vs. Buying

00:27:55 - How Do Buyers Know Minority Owned Media

00:30:01 - "We Don't Have A Diversity / DEI Budget"

00:33:35 - Giving Tuesday Effort - Support HERE

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• DéVon Christopher Johnson

• Email | LinkedIn | Instagram

• Bleu Life Magazine

• Website | Instagram | Subscribe

• Bombshell By Bleu

• Website | Instagram | Newsletter

• BOMESI

• LinkedIN | Website | Instagram | BOMESI Accelerator Powered by GM

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

  • Website | LinkedIn | The Reach and Frequency™️ Course

• Programmatic Digest

  • Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host of Programmatic Digest In Espanol

  • LinkedIN

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Support BOMESI and Donate Here:

https://donorbox.org/support-bomesi-on-givingtuesday

En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers.

El link de su libro: https://quieroserproductmanager.com/

Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person's identity isn't brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as "black" or "asian" or "queer" is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands.

Additional resources mentioned in the interview:

● Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients ● It's Time to Dispel the Multicultural Media Scale Myth [Source: AdWeek]

● Black Media Is Being Hurt by Agency Blocklists [Source: AdAge]

● Diverse-owned publishers say they're still educating advertisers about their audiences [Source:Marketing Brew]● Combating Corporate 'Pinkwashing' During Pride Month With Mutual Aid [Source:Inequality.org]

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

At Helene Parker Consulting, we provide training and media buying.

Timestamp:

00:00:25 - www.jobsinadtech.com

00:01:35 - Leave us a review on iTunes

00:02:10 - Meet Iesha White

00:05:45 - How She Landed in Programmatic (super interesting story 😅🤣!)

00:11:01 - Shoutout to Gabriel Cohen at Magnite

00:11:50 - The Importance of a diverse team, how it influence my career

00:12:45 - Black People, Queer are often blocked for brand safety reasons, wtf??

00:15:22 - What, How, and Why multicultural targeting is important

00:17:02 - Less than 7% is spent in multicultural media where 40% of the US population is.

00:19:52 - Black owned media ain't interested in programmatic and prefer direct deals

00:23:03 - Best practices: what you should do

00:25:17 - One's identity isn't brand unsafe

00:27:05 - Reaching out to your DSP team to fix it!

00:27:05 - Reach and Frequency™️ program is looking for partners to offer internships/employment

00:32:15 - Why consider spending on diverse/multicultural media

00:37:55 - Targeting strategy

00:40:01 - Actionable insight for buyers/brands

00:44:35 - Iesha's Word of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Iesha White

• Email | LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach and Frequency™️ Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Client Spotlight 🌟 Above The Fold 🦄

Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies.

They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients.

Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview.

If you are interested in working with the Above The Fold team, feel free to reach out to Julianne Martin, and receive a free media plan to see how programmatic can fit in your marketing/advertising.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:03:23 - Who is Julianne Martin?

00:08:32 - Who is Jessica Chase?

00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️

00:18:02 - Importance of working with a Boutique Style Programmatic Agency

00:22:32 - Specialise teams vs. Account based

00:27:11 - Piecing the digital advertising puzzle together from top to low funnel

00:31:02 - The Google Analytics Dance

00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold

00:36:45 - Julianne's Successful Case Study of Supplement eCommerce Brands

00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok)

00:43:21 - Jessica's Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness

00:45:51 - Julianne's Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork

00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Above The Fold

• Website | Facebook | LinkedIn | TikTok

• Jessica Chase

• | LinkedIn | Book A Call With Jessica

• Julianne

• | LinkedIn | Book A Call With Julianne

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.

In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape.

Get ready for an illuminating journey into the realm of identity with Adapex by tuning in!

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:03:23 - Who is Lindsey Colferai?

00:05:32 - Who is Debra Fleenor?

00:08:57 - Defining Adapex's Mission to a 5 year old

00:13:19 - Defining Adapex's Products to a 5 year old

00:15:54 - What is 'identity' from a publisher's perspective?

00:30:22 - Deterministic vs Probabilistic

00:32:52 - How do you see SSP's relationship growing with the industry?

00:40:41 - Word of wisdom from our guests

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

💡 This episode is sponsored by Jobsinadtech.com 🌟

Let's first highlight some "not so fun facts" about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in Digiday.

1. Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas.

2. Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2.

Brian O'Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns. Our favorite quote in this interview can be summarized down to " Don't buy crap!"

Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva.

About Us:

Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation!

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:00 - The Jingle You need to Hear: Jobsinadtech.com

00:00:20 - What do laundry and adtech have in common?

00:01:40 - At the beginning there were Ad Networks…

00:03:46 - Then there was an SSP and MySpace

00:06:15 - AdTech happens in Data centres, not in the cloud

00:08:25 - Why isn't programmatic more sustainable after 20 years?

00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment

00:12:40 - Turning off Fraud and the impact on publisher's revenue

00:16:35 - BOK on Ads https://bokonads.com/

00:18:54 - PreBid vs. SPO

00:22:23 - Brian's POV on e-waste on the OTT/CTV topic

00:25:40 - What responsibilities Brands have to Fraud?

00:31:40 - Introducing Climate Shield: Don't' Buy Crap

00:35:40 - Don't allow resellers! A message for Pubs

00:23:40 - Is there one path more carbon efficient than the other?

00:40:10 - How Hélène take actions and apply Brian's Wisdom for programmatic buyers

00:45:34 - Ongoing Education, Check out Greenscape from BOKonads

00:48:10 - Lazy Loading on Publishers

00:53:10 - The Inconvenient Truth

💡 This episode is sponsored by Jobsinadtech.com 🌟

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Brian O'Kelley

• LinkedIn | BOKonAds

• Scope3 | Resources

Meet the Co-Host:

• Manuela Cortes

• LinkedIn

• Carlos Villanueva

• LinkedIn

About Us:

• Hélène Parker Consulting LLC - We are actively accepting clients

• Website | LinkedIn | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trending topics like attention metrics, scope 3 emissions in programmatic, and his pov of this event.

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro.

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns.