The Programmatic Digest

Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company.

"Listen more, talk less."

This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they've discovered that success comes from putting people first and putting the value of a human over anything else.

If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now!

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:02:46 - Who is Marc Poirier?

00:05:25 - Defining Programmatic to a 5 year old

00:06:08 - Klever and Marc's Industry Projections

00:19:12 - Challenges in the programmatic industry

00:25:33 - Properly communicating the KPIs needed to be measured

00:28:25 - Not putting enough emphasis on people

00:38:41 - Marc's message to his freshman self

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Klever Programmatic

• Website | Twitter

• Marc Poirier

• Email | LinkedIn | Twitter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• Instagram | Website | LinkedIn

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Programmatic Digest Podcast flew to La Croisette and got to interview different leaders and personalities of ad tech. On this episode we got to interview Debra Fleenor from Adapex, we got to discuss different topics like her experience on the event and her role as a women in ad tech.

Meet Our Team:

• Manuela Cortes - Host

  • LinkedIn

• Hélène Parker - Chief Programmatic Coach

  • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom.

"We're all going through a tough time right now. Keep your head up. There's plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side."

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:34 - 2 Wins and a Challenge

00:06:21 - Get to Know Shiv Gupta and His Goal for the Year

00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1)

00:17:21 - ACR Being the Next Privacy Concern

00:22:19 - Would OEMs use the ACR data to customise what we see on TV?

00:23:34 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2)

00:26:43 - Defining Acronyms

00:28:42 - Fragmentation Problems

00:36:48 - Where does the Inventory for CTV come from?

00:41:55 - Words of Wisdom

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Shiv Gupta
  • LinkedIn | Twitter
• U of Digital
  • Website | LinkedIn | Newsletter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
  • Website | LinkedIn | Twitter | The Reach & Frequency Course
  • Programmatic Digest - Youtube | LinkedIn | Instagram
• Alexa Gabrielle Ramos - Podcast Editor
  • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
  • Instagram | Website | LinkedIn

Get this directly in your inbox weekly including more gems!

Let's keep in touch:Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends.

With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly.

Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience!

Thanks to our friend at U of Digital!

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:29 - 2 Wins and a Challenge

00:03:42 - Myles Younger Introduction

00:06:25 - Myles' shift into programmatic

00:07:52 - Defining programmatic to a 5 years old

00:15:40 - Latest important news about data privacy

00:21:28 - Changing the meaning of third party cookies

00:26:20 - Data Clean Rooms

00:31:18 - DMP Obsoletion

00:33:12 - Data Clean Rooms Accessibility

00:36:16 - Data Clean Rooms difference from DMP or Data Lake

00:39:04 - Question and Answer

00:50:54 - Words of Wisdom from Myles Younger

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Myles Younger

• LinkedIn

• U of Digital

• Website | LinkedIn | Newsletter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• Instagram | Website | LinkedIn

Get this directly in your inbox weekly including more gems!

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our next training program by signing up to our waitlist below:

https://www.heleneparker.com/waitlist/

Also take a moment to check out: How To Optimise Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un desglose impecable de esta plataforma que apunta a que todos los publishers y media buyers de nuestra región puedan innovar en la propuesta. Nos da muchísimos tips de estrategias y usos practicos.

Les presentamos un nuevo espacio de aprendizaje de programmatic en español: https://barracudamedia.com.mx/en/barracuda-university y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.

En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar este aspecto con clientes de marketing/ e-commerce. Además tuvimos una charla sobre tendencias para 2023.

It's the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:25 - Recap of the previous episodes in this series

00:01:24 - In the first years of your programmatic career

00:02:17 - 2 Wins and A Challenge

00:11:41 - How to distinguish between Junior and Senior level

00:14:38 - The upgrades list you need to know as you climb up the corporate ladder

00:22:10 - Helene's thoughts about Brett's list

00:27:04 - The communication piece

00:28:45 - Master Troubleshooting

00:29:53 - The biggest difference between a Senior and Director level

00:34:21 - Most people leave due to poor leadership

00:38:50 - The moment experience matters

00:41:49 - Something Directors are lacking and how to fix it

00:47:55 -Directors need to have a learning mindset

00:51:36 - Limitation between urgency and productivity

00:55:07 - How to connect with Brett Middleton

🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟

Register at https://www.reachandfrequency.online/Joinnow and enjoy a special early bird pricing (hint: You will save close to 40% OFF)

Guest Information:

• Brett Middleton

• The Daily Progger | LinkedIN

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• Website | LinkedIn | Twitter | The Reach & Frequency Course

• Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q