The Programmatic Digest

En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.

Elayseah Woodard is a recruiting and talent acquisition expert, and she'll be talking about how to hire in the digital advertising space. This episode is perfect for you if you're a hiring manager or a candidate.

Timestamp:

00:01:41 - Who is Elayseah

00:02:59 - Elayseah's dream job

00:03:55 - Defining recruitment to a 5-year old

00:04:28 - Difference between talent acquisition and recruiting

00:07:38 - Top mistakes a hiring manager is doing

00:10:33 - Benefits of working with a recruiter

00:14:12 - Tips for candidates

00:16:58 - Common mistakes she sees when talking to candidates

00:19:27 - What excites her in recruiting for the programmatic field

00:20:32 - How Elayseah knows the candidate is not a good fit

00:26:43 - When should they start reaching out to a recruiter

Guest Information:

• Elayseah Woodard
• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We'll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.

Timestamp:

00:01:03 - Who is Ravit Ross

00:02:37 - Ravit's work experience

00:04:38 - Defining Ravit's job to a 5-year old

00:08:16 - What's affected by the Google cookie deprecation issue

00:11:49 - Where we stand on privacy on mobile devices

00:14:42 - Advise to people in the field to ensure the privacy of users

00:16:59 - Ravit's recommendation on dealing with providers that give fluff

00:18:50 - Addressing limitations in measurements

00:20:35 - 3 actionable insights

00:22:34 - A fun fact about Ravit Ross

Guest Information:

• Ravit Ross
• • LinkedIn | Email

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety.

Timestamp:

00:01:22 - Who is Seraj Bahrwani

00:04:38 - Talking about the consumer journey

00:11:45 - The Journey Metaphor

00:13:04 - Democratizing programmatic advertising

00:13:17 - There should be no limits on what people want to run

00:14:45 - Communicating the end results to clients

00:17:34 - The currency is in the results driven from it

00:22:13 - Unduplicated reach explained

00:25:55 - Discussing customer propensity

00:27:46 - Messy Middle Loop

00:29:42 - Awareness of education

00:30:25 - One thing you should remember from this episode

00:33:17 - One thing Seraj wishes he knew then that he knows now

Guest Information:

• Seraj Bharwani
• • LinkedIn | Twitter
• The Journey Insider podcast
• • Journey Insider Podcast: Transformational stories in marketing
  • CSO Seraj Bharwani discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success.
• Illuminaries Forum –
• • Illuminaries Series - Episode 1: A vision for a vibrant future of advertising
  • Episode 1: guest speakers Albert Thompson of Walter Isaacson and Hyun Lee-Miller of Good Apple join CSO Seraj Bharwani in discussing the 'Vision for a Vibrant Future of Advertising'.

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

In the Sensei's Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today's episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021)

Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021.

Timestamp:

00:00:28 - Who is Nish Desai

00:03:06 - The challenges to face with Google's announcement

00:07:51 - Browser-based ID solutions

00:10:33 - How realistic is the browser-based ID solution

00:15:06 - The effect of this change on Nish's team's strategy

00:19:08 - Changes with traders

00:21:10 - An experience wherein he saw DEI being done wrong

00:23:00 - Fun facts about Nish Desai

00:25:41 - The latest book he read

00:26:37 - Advice for new people in the industry

Guest Information:

• Seraj Bharwani
• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

This week we are excited to welcome Julio Monzon to the Sensei's Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully.

Timestamp:

00:01:17 - Who is Julio Monzon

00:02:53 - Company culture

00:04:05 - Diversity within the company

00:04:21 - Does the way he runs the business affect recruitment?

00:06:34 - Employee engagement

00:12:15 - Explosive Growth

00:13:47 - Interview Questions

00:16:58 - DiSC Assessment

00:19:48 - Something Julio's most excited about in the industry

00:23:25 - A fun fact about Julio

00:24:15 - A place Julio visited that was unexpectedly amazing

00:26:05 - Julio's biggest what if

00:27:54 - What would you tell your younger self?

Guest Information:

• Julio Monzon
• • LinkedIn
• MonetizeMore
• • LinkedIn | Website

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey.

Timestamp:

00:01:33 - Nima's Introduction

00:02:44 - What is programmatic media? A simplified definition.

00:08:08 - Nima's programmatic media journey

00:15:47 - Challenges you may face in programmatic media

00:29:17- 3 Takeaways from Today's Episode

00:33:50 - Nima's 2 Wins and A Challenge

00:36:12 - Nima's Fun Fact

00:38:31 - One Thing Nima Wish He Knew Before

Guest Information:

• Nima Fallahi- Senior Programmatic Analyst of GroupeConnect
• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

Who wouldn't want their work to be the best quality, right? So in this episode, I'll talk about the importance of QA and what to do during the holidays.

Timestamp:

00:00:21 - Importance of having QA

00:01:28 - What is QA?

00:03:30 - Steps you should consider implementing TODAY

00:05:46 - The importance of being on the same page when it comes to deliverables

00:09:23 - How to setup QA

00:14:21 - The best thing to do after the campaign is launched

00:17:02 - Why you need a pre-holiday checklist for your programmatic campaign

00:20:32 - Helene's 7 things to ensure your campaign is set before the holidays

00:29:16 - "Do that extra step."

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Program - Listeners get a 10% discount with code podcast10
  • 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist
  • Programmatic Media Coaching Newsletter Sign Up Form
  • Additional Resource: Template Media Map with QA Checklist
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team's workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape.

Timestamp:

00:01:10 - Who is Hunter Young

00:03:11 - How long has HIFI been around, and where did that name come from?

00:06:30 - Hunter Young's definition of his work for a 5-year old

00:08:01 - The founding principle of HIFI

00:08:42 - What the media landscape looks like for financial services today

00:14:17 - 3 things you see with clients before they work with you and what they look like after working with you

00:18:22 - Hunter's measurement of success

00:21:07 - Expanding programmatic efforts for Hunter's clients with the help of Helene's workshop

00:22:59 - Live testimonial to Helene's workshop

00:30:44 - One fun fact about Hunter Young

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
  • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Program - Listeners get a 10% discount with code podcast10
• Hunter Young
  • Website | Email
• Alexa Gabrielle Ramos - Podcast Editor
  • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
  • Instagram | Website | LinkedIn

En este episodio invitamos a Felipe Lewis, experto en el área de CSM y founder de la comunidad más grande de habla hispana. Logramos tocar puntos super interesantes sobre el "customer journey" así como algunos skills requeridos para dedicarse a esta profesión, que está en boga.

Comunidad CSM en Español