We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey.

Timestamp:

00:01:33 - Nima's Introduction

00:02:44 - What is programmatic media? A simplified definition.

00:08:08 - Nima's programmatic media journey

00:15:47 - Challenges you may face in programmatic media

00:29:17- 3 Takeaways from Today's Episode

00:33:50 - Nima's 2 Wins and A Challenge

00:36:12 - Nima's Fun Fact

00:38:31 - One Thing Nima Wish He Knew Before

Guest Information:

• Nima Fallahi- Senior Programmatic Analyst of GroupeConnect
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