The Programmatic Digest

Genevieve Braine shares her expertise in programmatic advertising to help people who want to explore the same field. She also emphasizes the importance of having a mentor in learning the programmatic way.

Timestamp:

00:01:02 - Who is Gen Braine

00:01:58 - Gen Braine's journey

00:03:04 - Gen Braine's day-to-day in TPA

00:06:12 - Training for the programmatic field

00:11:08 - Learning the industry from the inside

00:14:55 - Things to consider in subscribing to a mentorship program and its importance

00:19:53 - A fun fact about Gen Braine

00:20:18 - Mentors Gen looks up to

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Genevieve Braine
• • LinkedIn
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

It's our 100th episode! What better way to celebrate this milestone than by interviewing myself. In this episode, I will share where I'm from, my parents, my employment history, building my business, and the latest updates about my journey.

Timestamp:

00:00:41 – How we'll celebrate the 100th episode.

00:01:27 – Expressing Gratitude Towards Avid Listeners.

00:02:21 – Sharing Personal Details.

00:06:54 – The beginning of my exploration into the programmatic field.

00:11:06 – Becoming a digital media buyer.

00:13:33 – What is Cultural Add?

00:14:36 – Defining programmatic advertising.

00:15:32 – One of the reasons why I created the course Reach and Frequency.

00:17:37 – Why I created the media map.

00:26:14 – Helene Parker Consulting LLC.

00:30:44 – The fundamentals of the programmatic ecosystem.

00:32:04 – What's expected of you when you want to go into the programmatic field.

00:32:54 – My advice for those who want to be in the programmatic industry.

00:34:53 – Latest updates about my journey and what I have in store for you.

00:37:57 – It's about impact.

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Manager
• • Instagram | Website | LinkedIn

Guest Information:

Jennifer Schaen – LinkedIn

Basis Technologies – LinkedIn | Website

Meet Our Team:

CEO

Helene Parker – Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest – Shownotes | YouTube | LinkedIn | Instagram

Video Editor:

Cint Davis – LinkedIn

Social Media Manager

Latasha Niang – Website | LinkedIn

We need Sponsors for the podcast ✅

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In 2022, it is Plaza Volunteer Rescue Squad

We welcome Mike Woods of Affinity Solutions to the Sensei's corner. Mike is the Senior Vice President of Sales and New Client Engagement at Affinity Solutions. In today's episode, Mike and I discuss the future of programmatic buying, purchase-based insight, and predictive consumer behavioral patterns.

We welcome Sara Polli of Hearts & Science to the Sensei's corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today's episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment.

Timestamp:

01:48 - Meet Sarah Polli

08:57 - Sarah's Thoughts on Cookie Deprecation

14:08 - What Everyone Should Know About Signals and Signal Loss

18:41 - Where to Begin with the Cookie Deprecation

23:22 - Identifying How Things Are Measured

30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution

32:21 - Sarah's Actionable Insight

34:14 - Sarah's Definition of Programmatic Advertising

38:19 - How to Connect with Sarah

Guest Information:

• Sarah Polli - Senior Director of Marketing Technology at Hearts & Science
• • LinkedIn | Instagram

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei's corner. Therran is the Vice President of Data and Technology at Essence Global. In today's episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately.

Timestamp:

02:14 - Therran's Introduction

09:33 - How Digital Programmatic Advertising has Changed Since Therran Started in this Industry

12:39 - Therran's Thoughts on Privacy Data and Third-Party Cookie Deprecation

20:29 - Therran's Perspective on the Open Internet and Authentication

25:34 - Therran's View on How Best to Advise Agencies Who are Data Rich or Data Poor (Each approach is different!)

30:39 - Therran's Explanation of Data Clean Rooms to a Five or Six-Year-Old

32:54 - Therran's Actionable Insight

35:02 - The Skill Set Every New Trader Should Develop Immediately

Guest Information:

• Therran Oliphant - Vice President of Data and Technology at Essence Global
• • LinkedIn | Twitter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

Running a programmatic team is anything but automated. Let's define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently.

According to Oxford languages, Activation is the action or process of making something active or operative.

When we hear programmatic media activation, it is the operation and procedures needed to launch a programmatic media buy, whether a campaign in 1 or several DSPs.

This week's episode of the Programmatic Digest podcast is a lesson on programmatic activation focusing on the People.

The goal of Module 6 is to answer and help explain what fundamentals are needed to activate programmatic media.

We teach the following framework The 3 P's Focus efficiency in: The Platform The Process The People

The success of the programmatic media department is the people, not just the technology. You need to bridge both with standardized internal processes.

Reach and Frequency Course

Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline.

I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all).

In this episode of the programmatic digest, I unpack what we call Cookieless Future and take you back to the source.

Why is this even happening?

Where did it all start (or rather, who started this)?

It is a lesson pulled from the Reach and Frequency™ course from module 5, where we cover targeting mix. Make sure to catch the visual of this on YouTube.

For more information: