The Programmatic Digest

En este episodio hablamos con Julio Chamizo de la empresa especializada en Digital Out of Home para aprender todas las novedades que existen de este formato que está en constante crecimiento. Julio no solo nos enseña sobre estrategias y soluciones tecnológicas que tiene Taggify sino que nos da un overview bastante amplio del estadío del formato en la región

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.

Timestamp:

00:01:55 - Who is Carlos

00:03:59 - Carlos' first role in the programmatic space

00:06:09 - Carlos' day-to-day life

00:08:21 - The importance of experimenting when it comes to programmatic activation

00:13:18 - How results are being measured

00:16:07 - An experiment with a completely different result than what Carlos was expecting

00:19:52 - How Carlos continue educating himself and pass it on to junior-level teams

00:26:43 - The programmatic community and mentorship

00:32:30 - The importance of understanding other channels

00:41:15 - One fun fact about Carlos

00:44:00 - Carlos' advice to his younger self

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Carlos Villanueva
• • LinkedIn
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

Kinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that's perfect for people from different levels, may you be a beginner or in the leadership team.

Timestamp:

00:00:54 - Who is Kinga Incze

00:04:32 -Biggest thing about the Mediaspace Global Community

00:06:35 - Top 3 takeaways from the most recent networking event in Kinga's community

00:09:11 - "You should be in a room where you can absorb and impart knowledge"

00:11:52 - Importance of networking and reaching out

00:13:48 - The role of community and community builders

00:19:02 - Special Announcement

00:20:18 - The Well-Connected Leader Course

00:21:03 - If you're a leader, you need to hear this

00:23:40 - One fun fact about Kinga

00:24:16 - Words of wisdom from Kinga

00:26:20 - Connect with Kinga

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Kinga Incze
• • Website | LinkedIn | Twitter
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

Pedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry.

Timestamp:

00:00:46 - Who is Pedro Sanchez

00:02:03 - Getting to know diDNA from the inside

00:02:51 - CTV and Adtech Innovation

00:08:52 - Pedro's experience being a publisher

00:15:33 - 3 things you need to know when you're starting on your journey in the Adtech World

00:16:45 - Being Latino in Adtech

00:20:37 - Describing Pedro's job to a 5-year-old kid

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Pedro Sanchez
• • LinkedIn | Email | Instagram | Twitter
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

The programmatic field can be overwhelming and confusing at first. That's why we have Brandon Pollard in this episode to share his experience and expertise for people who'd love to get into programmatic but don't know where to start.

00:01:16 - Who is Brandon Pollard

00:05:35 - 3 important tips for people who are getting started in the programmatic world

00:13:58 - Getting to know Kortx from the inside

00:16:15 - The 3 pillars of Kortx

00:17:06 - What Brandon likes about working in Kortx

00:18:36 - Building connections with clients

00:21:48 - Visit Kortx's website

00:23:11 - A fun fact about Brandon Pollard

00:24:24 - Latest fun thing Brandon has done

00:25:54 - Words of wisdom from Brandon Pollard

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Brandon Pollard
• • LinkedIn
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager

Instagram | Website | LinkedIn

Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional.

Time stamp:

00:01:00 - Who is Vincent Edwards

00:02:09 - How Helene and Vincent met

00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn

00:05:31 - Vincents' first time being laid off

00:11:25 - What it's like being on LinkedIn every day, reaching out to hiring managers

00:18:13 - The LinkedIn post that got Vincent 50+ job interviews on LinkedIn

00:19:26 - Vincent's biggest lessons

00:21:28 - The reason Vincent chose his job now out of the 50+ job interviews

00:22:57 - A challenge in life where Vincent wishes he could've changed something

00:28:41 - A fun fact about Vincent

00:31:34 - Latest book Vincent read

00:35:10 - Words of wisdom from Vincent Edwards

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Vincent Edwards
• • LinkedIn | Email
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

S5. El Poder Está en el Conocimiento con Julio Monzón de MonetizeMore

En este episodio veremos las distintas estrategias que proponen MonetizeMore para expandir el conocimiento en el ámbito de los publishers en LATAM. Además nos comparten algunos retos que han tenido para ingresar y las oportunidades de extensión. Por último nos comparten una oferta especial para acceder al waitlist de su curso de PUBGURU

Connect with:

Julio Monzon|Linkedin

MonetizeMore | Website

Manuela Cortes: LinkedIn | Website

Programmatic Digest Podcast: Contact | Shownote | Website

Helene Parker: Website | LinkedIn | Twitter | Instagram

Want to Sponsor the Podcast:

Email us at [email protected]

Michell Ngome shares how she noticed that there is a need for black marketers and how important it is to make all areas of marketing inclusive. With this in mind, she created a community called African American Marketing Association and a podcast called Marketing for the Culture Podcast.

Timestamp:

00:00:54 - Getting to know Michelle Ngome and her business

00:05:24 - Pivoting in the business despite having a plan

00:06:58 - Diversity-inclusive marketing service

00:07:54 - When do businesses call Michelle

00:10:58 - Diversity in companies and how they define it

00:11:16 - Signs to know when it's time to call Michelle

00:14:59 - Michelle's 5-point framework for inclusive marketing

00:19:31 - Investing in your peace of mind

00:22:31 - Fun things happening in Michelle's community

00:24:20 - How to be a part of their community

00:25:06 - The perfect sponsor

00:28:28 - The importance of having a great network

00:33:07 - Words of wisdom from Michelle

00:37:30 - Michelle's first encounter with programmatic advertising

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Michelle Ngome
• • LinkedIn | Twitter | Instagram | Website | Podcast
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn

Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.

Timestamp:

00:00:58 - Who is Carlos

00:03:02 - Carlos' first role in the programmatic space

00:05:12 - Carlos' day-to-day life

00:07:24 - The importance of experimenting when it comes to programmatic activation

00:12:23 - How results are being measured

00:15:10 - An experiment with a completely different result than what Carlos was expecting

00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams

00:24:29 - The programmatic community and mentorship

00:30:15 - The importance of understanding other channels

00:38:59 - ONe fun fact about Carlos

00:41:45 - Carlos' advice to his younger self

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Carlos Villanueva
• • LinkedIn
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn