The Programmatic Digest

This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher's perspective, which is beautifully explained by Niels Claes.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:39 - 2 Wins and a Challenge

00:06:11 - How Helene and Niels met

00:07:15 - Introducing Niels

00:10:44 - Niels thoughts about going cookieless

00:11:44 - Should we retire or expire the term cookies

00:16:39 - 2nd Party Data

00:14:36 - Customize and Specialize

00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher's perspective

00:22:15 - Identifying the different identity partners

00:29:41 - Spotting the probabilistic and deterministic data

00:31:56 - Should the solution be different depending on the diversity of the audience campaign?

00:37:00 - IB Seller-defined audience

00:41:22 - How realistic is taxonomy?

00:44:59 - HOw taxonomy would look between the publisher and the SSP

00:48:04 - One thing you wish you knew then that you know now

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Niels Claes

• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

For today's episode, Tomer Treves of Adnimation is joining us. We'll be discussing the publisher's point of view like monetizing from the back end. As Tomer expresses the publisher's perspective, I will be sharing the buyer's perspective.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:35 - What this episode is about

00:01:02 - Introducing Tomer Treves

00:03:59 - Defining Tomer Treves' job to a 5 year-old

00:04:41 - The publisher's point of view

00:08:33 - Time is a commodity

00:10:17 - Publisher's view about open exchange to private deals

00:14:36 - Customize and Specialize

00:17:50 - 3 Things you need to know about the publisher side of programmatic

00:24:08 - Fun fact about Tomer Treves

00:26:20 - What would Tomer say to his younger self given the chance

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Tomer Treves

• • LinkedIn

  • Company Website

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Today's episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we've talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:06 - Recap of the Programmatic Well-Being Series

00:02:05 - Optimization Bootcamp

00:04:06 - Topics for the masterclass

00:05:12 - Building your own pipeline

00:06:07 - Frequency and Recency

00:09:12 - Reasons to join the masterclass

00:15:28 - Technical and Soft skills you need in programmatic advertising

00:16:56 - The fundamental job of a programmatic trader

00:18:36 - Optimization

00:20:34 - Tracking and Strategizing

00:21:41 - Soft Skills you need in programmatic

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este episodio veremos una de las soluciones mas integrales de programmatic tanto para los publishers como anunciantes que además tiene un sello made in LATAM. Junto a Francisco tuvimos una enriquecedora charla sobre los distintos challenges que enfrenta la industria y una nueva solución que traen al mercado: EPL Media.

Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:25 - Recap of the previous episodes in this series

00:01:05 - What this episode entails

00:01:43 - The grass you stand on should be green enough since you're the one pouring water.

00:03:51 - Does agency size matter?

00:05:03 - How teams are setup

00:12:50 - Optimization Series March 2023

00:16:05 - Pros and cons of different staffing models.

00:21:44 - Why are there a lot of burnt out and frustrated traders out there

00:22:04 - Brett's thoughts about the secon staffing model

00:23:01 - Helene's Bonus Staffing Model

00:29:34 - The feeling of having to touch multiple channels

00:30:12 - A bonus staffing model from Brett

00:32:45 - Helene's thoughts about a staffing model with silos

00:37:27 - Mistakes are lessons

00:39:22 - When and why hire freelancers

00:41:11 - If the PNL doesn't allow a junior and senior staffing

00:48:41 - Words of Wisdom from Brett

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Brett Middleton
  • The Daily Progger |

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
  • Website | LinkedIn | Twitter | The Reach & Frequency Course
  • Programmatic Digest - Youtube | LinkedIn | Instagram
• Alexa Gabrielle Ramos - Podcast Editor
  • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
  • Instagram | Website | LinkedIn

Let's keep in touch:Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:01:15 - Who is Brett Middleton

00:03:30 - Brett's college journey

00:06:17 - 2 wins and a challenge

00:10:40 - Why do people feel burnt out

00:14:07 - Steps someone can take to avoid burnout

00:19:14 - How to get started when you don't have a background in programmatic

00:29:08 - Errors as opportunities

00:31:49 - The use of STF reduces human errors

00:36:33 - Don't make it hard on yourself

00:42:42 - C.A.M.P.A.I.G.N.

00:45:30 - How traders think about performance optimization

00:48:08 - Using STFs for Quality Assurance

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Brett Middleton

• • The Daily Progger |

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don't stay in one company, why it feels like a lone island sometimes, the importance of community, etc.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:34 - What's this series about?

00:01:20 - Who is Brett Middleton

00:03:01 - How Brett got to programmatic

00:05:55 - Defining Brett's work to a 6-year-old

00:09:51 - Top challenges we go through in programmatic

00:16:12 - Why is it hard to access education?

00:24:22 - What makes it feel like a lone island to be in programmatic

00:29:01 - Number 1 reason why Programmatic Ninjas don't stay in one company

00:31:34- Reasons Brett loves his current job

00:35:35 - The importance of community in programmatic

00:39:06 - Programmatic is hard

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Brett Middleton

• • The Daily Progger

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.

Today, we're repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week's conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams.

From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:01:58 - Getting to know Matt Barash

00:04:43 - Programmatic Meetup

00:10:16 - Building your Team

00:12:10 - Great Managers = Great Teams

00:15:05 - Company Culture

00:16:52 - Aligning with Employee Milestones

00:20:40 - DiSC Assessment

00:22:53 - Lack of Employee Talent

00:30:47 - Multi-generational Team Members

00:35:11 - Last Remarks

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Matt Barash

• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene's energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program.

Timestamp:

00:01:11 - Who is Lynzee Horton

00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio

00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program

00:03:46 - What you need to know about the Reach and Frequency Program

00:05:36 - Lynzee's experience with the Reach and Frequency Program

00:09:25 - Helene's tip that impacted Lynzee the most

00:12:33 - Leveraging the free tools you have

00:16:40 - Growing your network

00:17:35 - Lynzee defines Programmatic Media to a 5 year-old

00:18:54 - What can improve in the program

00:20:44 - Why should anybody join the program

00:22:20 - Fun Fact about Lynzee Horton

00:23:40 - Words of Wisdom from Lynzee Horton

Guest Information:

• Lynzee Horton
• • LinkedIn | Instagram

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Alexa Gabrielle Ramos - Podcast Editor
• • Instagram | Website | LinkedIn
• S and S Creative Media - Podcast and Media Manager
• • Instagram | Website | LinkedIn