Today's episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we've talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.

Interested in training or hiring programmatic juniors? Book a Free Call

Timestamp:

00:00:06 - Recap of the Programmatic Well-Being Series

00:02:05 - Optimization Bootcamp

00:04:06 - Topics for the masterclass

00:05:12 - Building your own pipeline

00:06:07 - Frequency and Recency

00:09:12 - Reasons to join the masterclass

00:15:28 - Technical and Soft skills you need in programmatic advertising

00:16:56 - The fundamental job of a programmatic trader

00:18:36 - Optimization

00:20:34 - Tracking and Strategizing

00:21:41 - Soft Skills you need in programmatic

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach

• • Website | LinkedIn | Twitter | The Reach & Frequency Course

  • Programmatic Digest - Youtube | LinkedIn | Instagram

• Alexa Gabrielle Ramos - Podcast Editor

• • Instagram | Website | LinkedIn

• S and S Creative Media - Podcast and Media Manager

• • Instagram | Website | LinkedIn

Let's keep in touch: Sign up to receive our weekly newsletter here:

www.heleneparker.com/newsletter

Join our waitlist to find out when the next Optimization Masterclass is happening

www.heleneparker.com/optimizationmasterclass

Also take a moment to check out: How To Optimize Data Segment:

https://youtu.be/boj0SJF5kn8

Join Our Slack Channel for programmatic ninjas looking to level up and build a network:

https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q