The Programmatic Digest

We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). Sonja shared how TripleLift can be seen as a partner from a buy and seller side's perspective. She also broke down some best practices for using S.P.O in your day-to-day, by sharing TripleLift's expertise on both the publisher's and buyer's views. Sonja discussed her take on Google's 3rd Party Deprecation announcement and how her team planned to work around it.

We ended the conversation by discussing diversity, equity, and inclusion. Sonja specifically shared how she went about diversifying her team and how much of a positive impact it has had on TripleLift.

Sonja is truly the epitome of living authentically, both professionally and personally.

Timestamp:

1:10 - Sonja's Introduction

4:14 - What is TripleLift and What is Sonja's Role

7:07 - How TripleLift is a Partner in Advertising

9:00 - Sonja's Thoughts on Third Party Deprecation

12:07 - Sonja's Tips for Working with Companies that Provide Supply Path Optimization (S.P.O)

17:00 - Direct Seller VS. Reseller

19:09 - How Sonja Diversified Her Team and Created an Inclusive Environment

26:15 - Sonja's Three What If Statements

Guest Information:

• Sonja Kristiansen -Vice President of TripleLift
• • LinkedIn
• TripleLift
• • LinkedIn | Website

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager

Website | Instagram | Facebook | LinkedIn

We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more.

Timestamp:

01:39 - Isabel's Introduction

08:24 - Tips for Marketing to the Latino Community

13:08 - Canela Media Case Study

23:07 - Streaming Projections

24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation

30:53 - Isabel's Motivation for Founding Candela Media

33:08 - Isabel's Advice for Hélène

Guest Information:

• Isabel Rafferty Zavala - CEO & Founder of Canela Media
• • LinkedIn
• Canela Media
• • LinkedIn | Website

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

We welcome Alexus Smith of IAB to the Sensei's corner. Alexus is a Project Manager at IAB, which equips the media and marketing industries to excel in the digital economy. In today's episode, Alexus and I discuss project management and event planning in the programmatic advertising industry and what is required to plan a major event in our industry.

Timestamp:

01:26 - Alexus' Introduction

03:38 - What is Project Management? A Simplified Definition.

09:33 - Alexus' Favorite Part of Program Planning

11:27 - What is a Communication Plan?

15:06 - Alexus' Superwoman Moment

21:00 - Three Things to Consider When Planning & Managing an Event

25:55 - Networking Tips for Introverts

31:29 - Alexus' Journey

34:49 - Skills Needed to Be a Project Manager

38:44 - Alexus' Weekly Self-Care

Resources Mentioned in the Episode

Alanna Foxx Affirmation Videos: Youtube

Fabiana Ferrarini Queen Warriors Workout Program: Website | Instagram

Guest Information:

• Alexus Smith - Project Manager at IAB
• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

We welcome Eric Wheeler of 33Across, Inc. to the Sensei's corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today's episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising.

Timestamp:

01:08 - Eric's Introduction

06:40 - Eric's Definition of Programmatic Advertising

10:00 - 33Across' Role in the Programmatic Ecosystem

11:13 - 33Across' Lexicon Defined

12:09 - Current State of Programmatic Advertising

18:09 - Types of Identity Solutions

33:57 - How and Why Publishers Are Winning

40:08 - How Sustainable is Lexicon?

50:09 - Eric's Advice for His Younger Self

Resources Mentioned in the Episode:

Daily Mail Boosts Its Cookieless Ad Business with a Probabilistic ID Solution - Article by Anthony Vargas

Guest Information:

• Eric Wheeler- CEO of 33Across
• • LinkedIn | Twitter

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey.

Timestamp:

01:33 - Nima's Introduction

02:44 - What is programmatic media? A simplified definition.

08:08 - Nima's programmatic media journey

15:15 - Challenges you may face in programmatic media

28:46 - 3 Takeaways from Today's Episode

32:51 - Nima's 2 Wins and A Challenge

36:19 - Nima's Fun Fact

38:04 - One Thing Nima Wish He Knew Before

Guest Information:

• Nima Fallahi- Senior Programmatic Analyst of GroupeConnect
• • LinkedIn

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

We welcome Eric Elliot of VIP Marketing to the Sensei's corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it's time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer.

Timestamp:

01:43 - Eric's Introduction

02:57 - Eric's Career Journey

09:04 - Defining a Toxic Work Environment

13:58 - How to Grow Your Company

23:03 - How to Manage Partnerships

24:22 - How Eric Defines Partners

26:32 - The Biggest Challenge of Getting into Digital Marketing

27:10 - Knowing Your Value as a Marketer

35:10 - Fun Fact About Eric

39:01 - Where to Connect with Eric

Guest Information:

• Eric Elliot - President of VIP Marketing
• • LinkedIn | Instagram | Twitter | Website

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

We welcome Josh Perlstein of Response Media to the Sensei's Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level.

Timestamp:

00:42 - Josh's Introduction

05:21 - What is data-driven advertising?

8:56 - First-party data & cookie deprecation latest updates & trends

17:59 - First-Party Data Use Case Study

28:55 - Three Actionable Steps to Take First-Party Data Usage to the Next Level

37:05 - Josh's Fun Fact

39:52 - Josh's Advice to His Younger Self

Resources & Links Mentioned in the Episode:

• Sartori Cheese - Handcrafted cheese and wine pairings
• • Website | Shop

Guest Information:

• Josh Perlstein - CEO of Response Media
• • LinkedIn | Website

Meet Our Team:

• Hélène Parker - Chief Programmatic Coach
• • Programmatic Meet Up | Website | LinkedIn | Twitter
  • Programmatic Digest - Youtube | LinkedIn | Instagram
  • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
• Clint Davis - Editor
• • LinkedIn
• Andria Singletary - Podcast Manager
• • Website | Instagram | Facebook | LinkedIn

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