The Programmatic Digest

87. Knowing Your Value as a Marketer


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We welcome Eric Elliot of VIP Marketing to the Sensei’s corner. VIP Marketing is a partner-focused digital marketing agency that strategizes and executes to yield results that stray from the status quo. In this episode, Eric and I discuss what a toxic work environment looks like and when it’s time to leave, the best way for leaders to grow their companies, how to manage partnerships, and knowing your value as a marketer. 

Timestamp:

01:43 - Eric’s Introduction

02:57 - Eric’s Career Journey

09:04 - Defining a Toxic Work Environment

13:58 - How to Grow Your Company

23:03 - How to Manage Partnerships

24:22 - How Eric Defines Partners

26:32 - The Biggest Challenge of Getting into Digital Marketing

27:10 - Knowing Your Value as a Marketer

35:10 - Fun Fact About Eric

39:01 - Where to Connect with Eric

Guest Information:

  • Eric Elliot - President of VIP Marketing 
    • LinkedIn | Instagram | Twitter | Website

Meet Our Team:

  • Hélène Parker - Chief Programmatic Coach
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    • The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
  • Clint Davis - Editor
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  • Andria Singletary - Podcast Manager
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The Programmatic DigestBy Hélène Parker

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