The Programmatic Digest

This podcast was made in partnership with WorkReduce

Meet Our Team: Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Guest Information:

Charlie Silver- LinkedIn

Permission.IO - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce

Guest Information:

Mattia Fosci - LinkedIn

ID Ward - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Guest Information:

Dr. Augustine Fou - LinkedIn

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Shownotes:

This week we are excited to welcome Julio Monzon to the Sensei's Corner! Julio is the President of MonetizeMore which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. We start off the conversation by talking about how MonetizeMore was able to keep up with its company culture throughout the pandemic. Julio gives us his Strategy on Diversity & Inclusion when recruiting for his company and how it has changed as the company has grown. He also goes in-depth on how the company has put fun things in place to encourage and promote employee engagement. Julio gives us the inside scoop on what specific interview question answers he and his team look for when hiring new employees. We wrap up this week's conversation by talking about some goals and exciting things MonetizeMore is for in the coming year.

Guest Information:

Julio Monzon - LinkedIn

MonetizeMore - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Timestamp:

00:00 - Podcast Intro

01:30 - Guest Introduction

03:49 - Company Culture

05:05 - WorkReduce Advert

10:15 - Employee Engagement

13:10 - Explosive Growth

16:20 - Interview Questions

18:01 - DiSC Assessment

25:00 - Closing Remarks

29:10 - Podcast Outro

This podcast was made in partnership with WorkReduce

Guest Information:

Erik Requidan - LinkedIn

Kerel Cooper - Linkedin

Minority Report Podcast - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - LinkedIn

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Guest Information:

Frank Maguire - LinkedIn

Sharethrough- LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

See podcast kit

Email us at [email protected]

We are excited to welcome Sonja Kristiansen to the Sensei's Corner this week! Sonja is the Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York based ad-tech company that primarily focuses on programmatic advertising. In this week's conversation, we're discussing all things S.P.O.(Supply Path Optimization) and D.E.I (Diversity, Equity, and Inclusion). We begin the conversation where Sonja discusses how TripleLift can be seen as a partner from a buy and seller side's perspective. She also breaks down some best practices for using S.P.O in our day-to-day, by giving us TripleLift's expertise on both the publisher's and buyer's views. Sonja also shares her take on Google's 3rd Party Deprecation announcement and how her team is working around it.

We wrap up this week's conversation by discussing Diversity, Equity, and Inclusion, and Sonja elaborates on how she went about diversifying her team and how much of a positive impact it has had on Triple Lift.

Sonja is truly the epitome of living authentically both professionally and personally.

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Guest Information:

Sonja Kristiansen - LinkedIn

Triple Lift - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

See podcast kit

Email us at [email protected]

We have made it through another amazing and challenging year🎉

This week in the Sensei Corner we take time to reflect on how much we have accomplished, areas we feel need a little more improvement and discuss some of the future endeavors we hope to pursue in the coming year.

After launching in summer 2019, we ended season 1 in summer 2020 to relaunch officially in February 2021. Our mission is to provide consistent and exciting content to serve and reach our community in the Programmatic and Paid Advertising field.

From February 2021 to November 2021, we've recorded an increase in yearly downloads of 250% and continue to record a monthly increase ranging between 20%-40% MoM. We've been extremely strategic and mindful of our promotional efforts leading us to manifest and project 20% MoM growth on Monthly downloads in 2022.

By the Numbers, it looks like:

• 200-300 downloads per episode
• 12,000 downloads total YTD
• 1,750 IG Followers
• 3,500 LI Followers
• And more

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Meet Our Team:

Chief Programmatic Sensei

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Tasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

See podcast kit

Email us at [email protected]

Key Takeaways of this Weeks Episode:

• 2021 Takeaways
• ​​The mission of the podcast
• Being Consistent
• Knowing When to Delegatee
• Being Purpose-driven
• Branding Challenges
• Our Internal Processes
• Our Podcast by the numbers

We are super excited to welcome Ali Manning to the Sensei's Corner this week! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. On the podcast this week we talk about psychological safety in the programmatic industry. We started off the conversation by discussing tools to prevent burnout. We discussed the article," realizing the true potential of machine learning" and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighting in on how the great resignation has affected our industry.

Ali is remarkable and her energy is 🌟🌟🌟🌟🌟✅ . She is truly and authentically living and if you are not already, Follow her on LinkedIN - You will not regret it!

Connect with:

Ali Manning: LinkedIn

Chalice Custom Algorithms: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter

Timestamp:

00:00 - Podcast Intro

01:35 - Guest Introduction

11:28 - The Programmatic Meetup

13:34 - Tools to avoid burnout

18:49 - Realizing the Potential of Machine Learning

19:31 - How to utilize machine learning

34:07 - Last Remarks

45:15- Podcast Outro