The Programmatic Digest

We are excited to welcome Brian Chap to the Sensei's Corner this week! Brian is the Founder and CEO of Tech Recipes. Tech Recipes is a startup that focuses on helping brands in-house their data-driven marketing efforts. We begin this week's conversation with programmatic in-housing and discuss the options and strategies brands should consider when moving in-house. Where do you start? How long does it take? What will it cost me? Brian's lay it all out with his expert advice and recommendation. We wrap up this week's conversation with Brian's industry projection, where he states that the on-demand work style is here to stay and also notes that globalization of talents will definitely have a big impact on a brand's abilities to solve complex problems because of the difference in culture and background.

Connect with:

Brian Chap: LinkedIn

Tech Recipes: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter

Timestamp:

00:00 - Podcast Intro

00:57 - Guest Introduction

02:41 - What is TechRecipes?

06:50 - The Programmatic Meetup

09:07 - Moving Programmatic In-House

10:34 - The Uber Effect

15:18 - Agency Productivity

24:09 - Industry Projections

26:53 - Last Remarks

30:08 - Podcast Outro

Connect with:

Brian Dolan: LinkedIn

WorkReduce: Website | LinkedIn

Leo Faya: LinkedIn

Above Zero, LLC: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter

Timestamp:

00:00 - Podcast Intro

01:26 - Guest Introduction

04:23 - The Great Resignation

09:58 - The Programmatic Meetup

12:09 - How To Follow Through

16:15 - Investing in People

18:21 - Talent Investment

26:40 - Talent Globalization

30:15 - Impact of Social Media

32:30 - Is Language Still A Barrier Of Entry?

39:22 - Last Remarks

49:13 Podcast Outro

This week on the Programmatic Digest podcast, we welcomed Coach Bryn Drescher who is a Mental Performance Coach & Motivational Speaker.

We did it a bit differently this week and focused on mental health and awareness.

Learning about Bryn's identity and character really gave us an intimate understanding of her decision to become the amazing mental performance coach she is today. She specializes in working with Student-athletes and shared how her signature framework can be implemented in any industry and to anyone. Bryn gives us some tips and advice on how not to let your mistakes define your career.

Join us in this conversation especially where she explained how to combat the new "B" word (#burnout)!Coach Bryn is changing the world with the most charismatic and contagious energy we've experienced! I know you will enjoy focusing on something outside of our "job" and that is absolutely within our control: being Mentally Advantageous!

Connect with:

Bryn Dresher: LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup| Website | LinkedIn | Twitter

Time stamp:

00:00 - Podcast Introduction

02:32 - Guest Introduction

04:26 - What is a Mental Performance Coach?

06:33 - Who is Bryn Dresher?

12:25 - Implementing your Framework

20:17 - How to Make your Vision a Reality

24:07 - Don't Let Mistakes Define your Career

31:06 - Join the Programmatic Meetup

33:13 - Identifying and Tackling Burnout

45:22 - Last Remarks

1:01:27 - Podcast Outro

We welcome The Women In Programmatic Network which has 500 amazing women from all across the world and across different fields. We are discussing their career journey, the Power of networking, Mental health and peace in our industry, and more. Guest Speakers: Jaden Grant: https://www.linkedin.com/in/jadegrant/ Amelia Carter: https://www.linkedin.com/in/iamameliacarter Hannah Beanland: https://www.linkedin.com/in/hannah-beanland-24529b2/

According to eMarketer, US eCommerce sales are projected to continue to grow by double digits, up 17.9% in 2021 to $933.30 billion. Ecommerce penetration will continue to increase, more than doubling from 2019 to 23.6% in 2025. Join us to talk about all things eCommerce and best practices for this holidays and beyond with Ebony Smtih: CEO of Gracefull Grind Strategies, Paid Ad expert Stacy Reed: 7-Figure eCommerce Businesses Strategist

The Programmatic Digest is hosted by Hélène Parker is going live all month long and this first panel will be discussing Contextual Target best practices and any latest updates.

Stay tuned for more details and Register Today!

In the Sensei's corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger.

Check out YouTube for some fun visuals!

Connect with:

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

Timestamp: 00:00 - Podcast Topic Introduction

01:30 - Shoutout to Adexchanger for hosting The Programmatic IO

02:26 - The Importance Of Attending Industry's Conferences/Networking Group

05:10 - What To Expect In Today's Conversation

05:40 - AdTech isn't dead by Ari Paparo

07:10 - Marketing is the Skyscraper by Rachel Mervis

07:45 - 3 Top Keypoints About #Progio

10:15 - Meme by IG account 300by250

10:40 - Taxonomy With Jonathan Havorson from Mondelez

14:00 - Investment in Taxonomy and Measurement

16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost

17:01 - Contextual As Part Of The Strategy

18:08 - Amanda Martin's Tweet on Identity Solution Challenges

19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution

20:10 - Lauren Fisher from Advertiser Perception Presentation

23:41 - Amanda Martin's Tweet on Buy-Side and Sell-Side Collaboration

24:50 - Million Dollar Question Awards

25:15 - Angelina Eng Session

26:00 - Cuteness Interruption From Home - Ya Welcome

26:20 - Test, Test, Test

27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation

28:40 - Traditionally Sold, CTV? Ari Paparo

30:22 - Throwback To Third-Party Data

32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting

34:09 - Gavin Dunaway's Tweet On CTV Panel Measurements

37:56 - Shannon Harris From Jellyfish on Diversity & Inclusion

42:00 - The Great Resignation Explained

45:01 - Programmatic Media Training

47:10 - Brian Chap From The Tech Recipes

49:45 - Six Pillars On In-Housing

55:05 - Thank You's

58: 17 - The Programmatically Correct Show Details

59:10 - November is Live Podcast Panels

01:00:01 - Programmatic Meetup Details —> Sign Up Today!