The Programmatic Digest

In the Sensei's corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week's conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to participate in the growth of company culture. We talk DISC Assessment and how it can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is one a kind, giving us an unique perspective on how to scale and grow teams

Connect with:

Matt Barash: LinkedIn

Zeotap : LinkedIn | Website

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

Timestamp:

00:00 - Podcast Introduction

01:58 - Guest Introduction

04:43 - Programmatic Meetup

06:49 - What is Zeotap?

10:16 - Building your Team

12:10 - Great Managers = Great Teams

15:05 - Company Culture

16:52 - Aligning with Employee Milestones

20:40 - DiSC Assessment

22:53 - Lack of Employee Talent

30:47 - Multi-generational Team Members

35:11 - Last Remarks

43:16 - Podcast Outro

In the Sensei's corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week's conversation by introducing CDP's (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM's (Customer Relationship Managements) and DMP's (Database Management Platforms). We talk about how CDP can be used in different ways to reach customers with relevant messaging without the use of third-party cookies. We talked about best strategies of how agencies can get started with CDP's and some examples of how Location3 uses CDP's. We wrapped the conversation with how we can strategically automate this process.

Connect with:

Vera Shafiq : LinkedIn

Location3 : LinkedIn | Website

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

Timestamp:

00:00 - Podcast Introduction

01:11 - Guest Introduction

04:19 - What Is a CDP?

06:38 - Differences of CDP & CRM

08:08 - CDP vs DMP

09:56 - How to Use CDP's

12:54 - 10 Ways CDP Solve Marketing Challenges

13:56 - How CDP's Can Replace 3rd Party Cookies

16:13 - Where Do I Start?

19:23 - How Location3 Uses CDP's

22:50 - The Programmatic Meetup

30:23 - Automation

33:55 - Last Remarks

45:14 Podcast Outro

In the Sensei's corner, we welcome Adam Heimlich who is the CEO and Co-Founder of Chalice Custom Algorithms. Adam has been in the Marketing and Ad tech industry for 10 years and has worked with many companies such as Horizon and The Trade Desk. Adam begins this week's conversation by talking about what we should know about custom bidding and why it's so important for agencies to consider. We talk about determining target levers for ad auctions which help in tracking and measuring data results that can be used to optimize the bid model. We move into talks of the impeding cookie deprecation and if it will have any effect on the custom-bidding and first party data that Chalice uses.We wrapped this week's conversation with the agency trading desk and discuss with the movement towards programmatic in-house, are agency trading desks becoming more or less popular?

Connect with:

Adam Heimlich : LinkedIn

Chalice : LinkedIn | Website

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

Timestamp:

00:00 - Podcast Introduction

00:48 - Guest Introduction

08:32 - The Programmatic Meetup

10:40 - Why Custom Bidding Is So Important?

16:09 - What's Included in the Algorithm

22:26 - Algorithm Execution

24:26 - Cookie Deprecation

28:58 - Agency Trading Desk

37:38 - Last Remarks

44:06 - Podcast Outro

In the Sensei's corner, we welcome Anu Adegbola who is the founder and host of the PPCChat Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google's latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google's update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of transparency. We also touch on data privacy and the differences in how it's regulated in the US versus other countries such as the UK, where Anu resides. Anu's energy and insights are sharp and informative and we know you will enjoy this episode.

Connect with:

Anu Adegbola: LinkedIn | Instagram | Twitter

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

Timestamp:

00:00 - Podcast Sneak Peak

00:34 - Podcast Introduction

01:43 - Google's Latest Update

02:41 - Guest Introduction

08:34 - The Programmatic Meetup

10:40 - Automation & Data Purchasing

13:04 - Google Broad Match

17: 07 - Google's move towards Internal Automation

20:32 - Automation without Transparency

27:07 - Data Privacy

33:59 How Third-Party Cookies affect SEM

37:38 - Moving away from Optimizing Last Click

39:36 - Last Remarks

41:53 - Podcast Outro

In the Sensei's corner, we welcome Brian Dolan is the CEO and founder of WorkReduce. WorkReduce was founded 7 years ago as a way to bring advertisers and agencies together. This week, we share a few tips and best practices on how to effectively and efficiently reframe your team. We also cover different ways on how to reduce work consumption while maintaining a work style culture. Some examples we touched on were work-life balance, flexibility & time, and how the current 40+ hour work week Brian also shared some interesting stats which includes touching on enterprises and brands' use of third-party employees to improve time efficiency and automation tasks.

Connect with:

Brian Dolan: LinkedIn

WorkReduce: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

This week we have Dan Larkman, who is the CEO and Founder of Keynes Digital. Keynes Digital is a full-service programmatic agency that is based in Austin, TX. This week we focused on the topic of ConnectedTV and OTT media service and how it can be considered as a performance channel. Dan explains how CTV can be used as a way to track users through conversions on multiple devices. We later discuss the ways the iOS 14.5 update has impacted ad revenue on platforms such as Facebook and Instagram. With the restriction of the iOS 14.5 update, we now have to use another way to target those users that were lost, one way is through CTV which gives us the ability to reach those users through their other devices by using different targeted messaging. We wrapped up the segment by discussing the constant challenges between the marketing and creative team when it comes to messaging and connecting with the end-users.

Connect with:

Dan Larkman: LinkedIn

Keynes Digital: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

In the Sensei's Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative?

Connect with:

Noor Naseer: LinkedIn

Centro: Website | Podcast

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

In the Sensei's Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.

Click here to learn more about the IAB 2020 International Report on Programmatic In-housing

Connect with:

Professor Susan Wallace: LinkedIn

Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn

Helene Parker: Website | LinkedIn | Twitter | Instagram

This week we're throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires.

We referred to the following articles/resources:

[Critical Capabilities for For Ad Tech](https://www.gartner.com/doc/reprints?id=1-24PCEKKZ&ct=201130&st=sb)

According to the Garter survey, 22% of the marketing budgets are invested in paid media across different marketing channels. More than half of that percentage is invested in digital advertising such as display, video, and ad platforms. Digital marketing leaders are responsible for using the marketing technology and trends when considering a new advertising technology solution. The Magic Quadrant for Ad Tech provides several different factors that differentiate ad tech providers.

[The Trade Desk](https://pages.thetradedesk.com/Global_2020_09_GartnerReports_LandingPage_Redirect.html?aliId=eyJpIjoidXRXVHo2c1wvcUphbWJFVmsiLCJ0IjoiRUZGRktlTXNqdDhDZEJzeHlzaVVcL2c9PSJ9) Trade Desk, part of the ad tech space, is a marketplace that allows customers to purchase different types of advertisements and use that to run global campaigns in digital media. These advertisements include display advertising, social media, and advanced T.V. Unlike walled gardens, the open internet allows consumers to use the data to grow their audience and compare performances more openly and objectively.

Connect with:

Tyler Bryant: LinkedIn

Programmatic Digest Podcast: Shownotes | Website | YouTube | LinkedIn

Helene Parker: Website | LinkedIn | Twitter | Instagram

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile.

Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and gives ways on how they move forward past those setbacks.

Feel free to check the visual on YouTube as it is available now!

Connect with:

Shiv Gupta: LinkedIn | Website | Company LinkedIn

Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter