Sign up to save your podcasts
Or
Share 50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons
In the Sensei's Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.
Click here to learn more about the IAB 2020 International Report on Programmatic In-housing
Connect with:
Professor Susan Wallace: LinkedIn
Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn
Helene Parker: Website | LinkedIn | Twitter | Instagram
View all episodes
By Helene Parker and Co-host: Manuela Cortes
5
3131 ratings
In the Sensei's Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.
Click here to learn more about the IAB 2020 International Report on Programmatic In-housing
Connect with:
Professor Susan Wallace: LinkedIn
Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn
Helene Parker: Website | LinkedIn | Twitter | Instagram
More shows like The Programmatic Digest
View all
The NPR Politics Podcast
25,877 Listeners
Pod Save America
87,441 Listeners
The Daily
112,858 Listeners
The Big Story
45 Listeners