The Programmatic Digest

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile.

In the Sensei's Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.

Feel free to check the visual on YouTube as it is available now!

Connect with:

Gabriel Cohen: LinkedIn | Website

Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host's LinkedIn profile.

In the Sensei's Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes in depth on the reasons why outsourcing is so important as well as giving us resources that we can start using right now to help.

Feel free to check the visual on YouTube as it is available now!

Connect with:

Sanarr McLaughlin: LinkedIn | Website

Programmatic Digest Podcast: Website | YouTube | LinkedIn | Instagram

Helene Parker: Website | LinkedIn | Twitter

We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host's LinkedIn profile.

In this week's LinkedIn Live Series we went over the importance of continuous education in our industry. Very often in our industry, we don't prioritize training as much as we should.So we took the time to give different options of how agencies can combat this lack of education. We dive deep into programs we offer here at Helene Parker Consulting LLC, such as our Agency VIP days. Agency VIP days are where we will spend the entire day covering Fundamentals to Best Practices that align with agency business goals.

Feel free to check the visual on YouTube as it is available now!

Connect with:

Shoshana Wodinsky: LinkedIn

Sanarr McLaughlin: LinkedIn | Website

OUR VIP DAY TEAM:

Javonne Steward: LinkedIn | Website

Ebony Smith: LinkedIn

Mike Hauptman: LinkedIn | Website

Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn

Helene Parker: Website | LinkedIn | Twitter | Instagram

We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now!

We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-party data, and giving you access to a powerful marketplace of measurement partners, quoting directly from their release announcement conference.

This week, we are referencing:

• https://www.adexchanger.com/online-advertising/the-trade-desk-launches-solimar-its-pitch-for-the-open-internet-vs-the-walled-gardens/
• https://solimar.thetradedesk.com/
• https://youtu.be/H1ROPdmsjrE

Connect with:

Tyler Bryant: LinkedIN

Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn

Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei's Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.

This week, we are referencing:

• Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
• Culturati's POV on Hispanic Media Usage

Connect with:

Amanda Abrarpour: Facebook | LinkedIn | Instagram

Joseph Krafty: LinkedIn

MiQ: Company Website

Programmatic Digest Podcast: Contact | Shownote | Website

Helene Parker: Website | LinkedIn | Twitter | Instagram

We are republishing this episode because it was just so good!

Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.

This week, we are highlighting:

• The difference between cookies and identities
• How new tests are looking to implement better options for users to consent
• Using healthy CRM data for easier tracking

Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei's Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey).

Connect with:

John: Twitter| LinkedIn | Company Website | Professional Blog

Programmatic Digest Podcast: Contact | Shownote | Website

Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome Manuela Cortes, Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients.

In the sensei's corner this week, we are discussing the status and trends of the Latin American market, Latam streaming consumers, CTV, and more.

This week, we are referencing:

• Why Latin America Is So Big on the Ad-Supported Streaming Market's Radar
• CTV in LATAM: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers

Connect with:

Manuela Cortes: LinkedIn

Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei's Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more.

This week we are referencing:

• As agencies go directly to SSPs, they are trimming the number they use
• Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic
• Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner
• BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic's Buyer-Controlled Fee Structure
• GroupM Strikes Preferred SSP Deal With PubMatic
• When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared

Connect with:

Sean Burke: LinkedIn

Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie's journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie's clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.

Connect with:

Stefanie Beach: LinkedIn

SMB Media Consulting: Website | LinkedIn | Instagram | Twitter | Facebook

Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram