We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host's LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now!

We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-party data, and giving you access to a powerful marketplace of measurement partners, quoting directly from their release announcement conference.

This week, we are referencing:

• https://www.adexchanger.com/online-advertising/the-trade-desk-launches-solimar-its-pitch-for-the-open-internet-vs-the-walled-gardens/
• https://solimar.thetradedesk.com/
• https://youtu.be/H1ROPdmsjrE

Connect with:

Tyler Bryant: LinkedIN

Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn

Helene Parker: Website | LinkedIn | Twitter | Instagram