The Programmatic Digest

In the Sensei's Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today's episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021)

Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021.

Connect with:

Nish Desai: LinkedIn Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | Linkedin | Twitter | Instagram

In the Sensei's Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more.

Connect with:

• Alexis Day: dXm | LinkedIn | Instagram | But Content is Queen
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for Ad.com, also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as the VP for sales in the eastern region of the United States. Soon after, he started his own company called; UofDigital, where they focus on bringing structured education to the industry and empowering individuals and teams to drive better outcomes.

Connect with:

• Shiv Gupta: Sign up for the newsletter
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome back Robert Brill, who was on the podcast a few years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model helps marketers advertise without spending a fortune. Spending over ten years in the digital advertising business, Robert saw how massive brands such as Sony, Disney, Bacardi, and more could take off through the programmatic ecosystem and flourish with their advertisements. Brill Media was created to help the independent business get accessibility to the same tools as large companies to help drive more sales and leads.

Connect with:

• Robert Bril email | Website
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them. This week we refer to the following articles/resources:

• Anheuser Busch boosts deliveries with display and connected TV
• Case Study - SpotX Shapes a New Frontier in Advanced TV with Travel Texas

Connect with:

• Gabrial Cohen on LinkedIn/Website
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization (#SPO).

This week, we refer to the following articles/resources: - Iris.TV Grows Its Contextual Video Marketplace for a Post-Cookie World of the article - What Should Replace The Third-Party Cookie? It Depends On Who You - Beauty For All, Ulta Beauty by Shelley Haus

Connect with

Raquel Merchant on Linkedin Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media.

We did not directly refer to any articles but I pulled the following resources:

• Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth
• 10 Ways Brands Are Getting Creative With Their Ads as Quarantine Stalls Production
• Media Post Crisis Report

Connect with:

• Stephanie Smith LinkedIn | Website | COURSE
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies.

This week, we discuss the following article:

• First-Party Consent Can Replace Third-Party Cookies

Connect with:

• Mike Hauptman LinkedIn | Website
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak.

This week, we refer to the following articles/resources:

• The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020
• Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19
• National TV News Channels See Big Viewing Gains, CNN Soars
• SSPs Tighten Their Belts Ahead of Feared Economic Contraction
• OTT Ad Inventory Rises as Virus Boosts Viewing
• eMarketer's Coronavirus updates

Connect with:

• Gabriel Cohen LinkedIn | Website
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital, is reviewing news headlines pulled from the Uof Digital weekly newsletter.

He recaps, explains, and gives us his POV on each of the following:

• GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs
• Can Quibi Live Up To Its $1.75 Billion Valuation?
• Exclusive: CEO of AT&T ad unit Xandr resigns - source
• TikTok opens up to programmatic with The Trade Desk deal

Connect with:

• Shiv Gupta LinkedIn | Website | NEWSLETTER SIGN UP
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram