The Programmatic Digest

In the Sensei's Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety.

This week, we discuss the following articles:

• Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud
• Online advertisers should evolve from 'brand safety' to 'brand suitability'

Connect with:

• Shelley Stone LinkedIn | Website
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing.

This week, we discuss the following article:

• FDA to Study Perceptions of Instagram Influencers and Their Disclosures

Additional Resources discussed:

• Starting the Decade by Giving You More Control Over Your Privacy
• Building a more private web: A path towards making third party cookies obsolete
• Guiding You Through Your Privacy Choices
• Now You Can See and Control the Data That Apps and Websites Share With Facebook

Connect with:

• LaToya Shamboo LinkedIn | Website
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i.

This week, we discuss the following articles:

• The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech
• Ad Tech Is Trying to Rebuild the Industry From the Ground Up

Connect with:

• Kolin Kleveno LinkedIn | Website
• Programmatic Digest podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting.

This week, we discuss everything DMEXCO, including the following articles:

• What We Learned at Dmexco 2019, Ad Tech's Week in the Spotlight
• 'There's a big question mark': At Dmexco, ad tech braces for the challenges ahead
• What's in and out at Dmexco 2019

Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech.

Connect with:

• Matt Prohaska LinkedIn | Website
• Programmatic Digest Podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter

In the Sensei's Corner, we welcome Sean Burke from Teads.

This week, we discuss the following articles:

• 'It's a balancing act': Media buyers want contextual targeting features to evolve further
• Smarter Contextual Targeting Is Media Brands' Weapon Of The Future
• The Grim Future Of An Open Web Devoid Of User Tracking
• Teads links up with Moat to offer billing only on 100 per cent viewable ads

Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world.

Connect with:

• Sean Burke LinkedIn | Website
• Programmatic Digest Podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter

In the Sensei's Corner, we welcome Rob Brill from Brill Media.

This week, we discuss the following articles:

• Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever
• Amazon's Deals With The Trade Desk And Dataxu Bring RTB To CT
• The Big Story: Targeting Targeted
• Google Chrome Will Protect Programmatic As It Enhances User Privacy
• Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use

Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill Media is a matchmaker who speak the language of business: data, automation, and creativity.

Connect with:

• Robert Brill LinkedIn | Website
• Programmatic Digest Podcast: Contact | Website | Shownote
• Helene Parker: Website | LinkedIn | Twitter

In the Sensei's Corner this week, we welcome Amy Hebdon from Paid Search Magic.

This week, we discuss the following articles:

• Don't Blame Targeting
• The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong
• Google Ads is Emailing Accounts That Haven't Switched to Automated Bidding
• Prepare to say goodbye to average position in Google Ads on September 30
• ARF: The Price Consumers Put On Their Data

Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who's interested in behavioral economics and is drawn to statistics and puzzles of logic.

Her PPC Magical Power includes creating paid search account structures that drastically improve results. She is also co-hosting her own podcast with husband James, called Paid Search Magic.

Connect with:

• Amy Hebdon LinkedIn | Website
• Programmatic Digest Podcast: Contact | Website | Shownote
• Helene Parker: Website | LinkedIn | Twitter

This week, we are looking back on how we've been performing since the show officially launched on July 10th.

Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort.

Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode.

Connect with:

• Programmatic Digest Podcast: Contact | Website | Shownote
• Helene Parker: Website | LinkedIn | Twitter

In the Sensei's Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors.

This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could 'Kneecap' Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed How Google Is Thinking About Its Upcoming Changes for User Privacy and Milicevic really helped us decrypt where we stand as an industry. Finally, what does the Beyhive and Marshmallows have in common? Why a Surprise Drop Can Be a Great Marketing Ploy for Brands?

Ana is an accomplished entrepreneur, versatile executive, and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite, She's a pioneer of digital data management, the Mother and ultimate OG of DMP's

Connect with:

• Ana Milicevic: Twitter | LinkedIn | Website
• Programmatic Digest Podcast: Contact | Website | Shownote
• Helene Parker: Website | LinkedIn | Twitter

In the Sensei's Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group.

This week, we dive into ANA Highlights In-House Agency Growth, Concerns. 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership for better integration of digital and physical stores. Have you ever been part of a team merging into another? Getting comfortable with discomfort, and other things Sharon Napier, CEO of Partners & Napier shares at the AdAge's Small Agency Conference. In AdAge's agency brief highlighted The Collective, a new division dedicated to raising the visibility of women in sports, entertainment, and culture.

Susan is a seasoned marketing professional with 21+ years of digital marketing experience. She has provided C-Level executives with very successful, holistic marketing programs. Her agency and client-side background make her a well rounded INNOVATIVE marketer with experience in various verticles including financial, tech, retail, and CPG. Susan has a passion for teaching and seeks opportunities to share knowledge about the digital space through a structured curriculum. She is the true definition of programmatic sensei which incorporates the very value of #LifeLongLearner

Connect with:

• Susan Wallace: LinkedIn
• Programmatic Digest Podcast: Contact | Website | Shownote
• Helene Parker: Website | LinkedIn | Twitter