The Programmatic Digest

13. Contextual Targeting 2.0 With Sean Burke


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In the Sensei’s Corner, we welcome Sean Burke from Teads.

This week, we discuss the following articles:

  • ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further
  • Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future
  • The Grim Future Of An Open Web Devoid Of User Tracking
  • Teads links up with Moat to offer billing only on 100 per cent viewable ads

Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world. 

Connect with:

  • Sean Burke LinkedIn | Website 
  • Programmatic Digest Podcast: Contact | ShownoteWebsite
  • Helene Parker: Website | LinkedIn | Twitter

 

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