The Programmatic Digest

This episode was so good, we just had to repost!

Originally aired in Q4 2021, we welcomed back Brian Dolan, CEO and founder of WorkReduce (and our sponsor) and a new guest and friend, Leo Faya, founder of Above Zero LLC. Above Zero, LLC is an Atlanta-based digital media operations and strategies company that works around helping build teams around helping brands and or agencies scale their digital operations.

This week's topic focuses on the globalization of programmatic talent, and we begin the conversation with the great resignation and how the recent talent crunch has pushed for companies like WorkReduce to start looking to the global marketplace for talent.

We go in-depth on how to go about finding talent, and the investments into that proposed talent that are required. We touch on their standpoints on globalization and how it's made an impact on their businesses, and how social media has positively impacted them.

Connect with:

Brian Dolan: LinkedIn

WorkReduce: Website | LinkedIn

Leo Faya: LinkedIn

Above Zero, LLC: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter

Timestamp:

00:00 - Podcast Intro

01:26 - Guest Introduction

04:23 - The Great Resignation

09:58 - The Programmatic Meetup

12:09 - How To Follow Through

16:15 - Investing in People

18:21 - Talent Investment

26:40 - Talent Globalization

30:15 - Impact of Social Media

32:30 - Is Language Still A Barrier Of Entry?

39:22 - Last Remarks

49:13 Podcast Outro

This podcast was made in partnership with WorkReduce

Guest Information:

Jennifer Schaen - LinkedIn

Basis Technologies - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce

Guest Information:

Jeremy Fain - LinkedIn

Cognitiv - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - Website | LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Timestamps

00:00 - Podcast Intro

00:32 - Guest Introduction

03:58 - All About Deep Learning

12:13 - Deep Learning in Marketing13:34 - Deep Learning - Industry Perspective

18:14 - It's All About Messaging

24:09 - Impact of Deep Learning

29:08 - Self Development

32:53 - Advice for Newbies

34:08 - Hidden Layers

This podcast was made in partnership with WorkReduce

Join the Reach & Frequency Course Now - Module #1 on Us

Click here to learn more

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

Guest Information:

Christina Franciosi - LinkedIn

Magnite - LinkedIn | Website

Join the Reach & Frequency Course Now - Module #1 on Us

Click here to learn more

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

This podcast was made in partnership with WorkReduce

Guest Information:

Isabel Rafferty Zavala - LinkedIn

Canela Media - LinkedIn | Website

Meet Our Team:

Chief Programmatic Coach

Helene Parker - Programmatic Meetup | Website | LinkedIn | Twitter

Programmatic Digest - Shownotes | YouTube | LinkedIn | Instagram

Video Editor

Cint Davis - LinkedIn

Social Media Manager

Latasha Niang - LinkedIn

Want to Sponsor the Podcast:

Email us at [email protected]

Now accepting podcast sponsors for 2022 and are committed to donating 10% of all sponsorship.

See podcast kit and In Q1 2022, it is Plaza Volunteer Rescue Squad

In this week's episode, we chat with the incomparable Kathleen Booth about her journey in marketing. She gives some major gems about her wins and opportunities to grow. The career lessons she shared are so authentic and we know it will inspire our listeners and YouTube viewers as much as it did us.

"Look to surround yourself with people that will allow you to be you and will support you" - Kathleen Booth -

Connect with:

Kathleen Booth: LinkedIn | Website

Tradeswell: Website

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter

Learn and Uplevel Your Skill Set With The Reach and Frequency Course:

This episode was made in partnership with WorkReduce

Shownotes

We are super excited to throw it back to when we had Ali Manning in the Sensei's Corner! Ali is COO & Co-founder of Chalice Custom Algorithms, an ad tech company based in Brooklyn, NY. In the episode, we talk about psychological safety in the programmatic industry. We start off the conversation by discussing tools to prevent burnout. We discussed the article," realizing the true potential of machine learning" and Ali gave us her viewpoint on how brands and agencies that are operating in-house can utilize machine learning. Ali wraps up this week's conversation by weighing in on how the great resignation has affected our industry.

Additional Resource:

https://www.adexchanger.com/data-driven-thinking/realizing-the-true-potential-of-ml-means-getting-outside-of-our-digital-advertising-box/

Connect with:

Ali Manning: LinkedIn

Chalice Custom Algorithms: Website | LinkedIn

Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram

Helene Parker: Programmatic Meetup | Website | LinkedIn | Twitter

Timestamp:

00:00 - Podcast Intro

01:35 - Guest Introduction

11:28 - The Programmatic Meetup

13:34 - Tools to avoid burnout

18:49 - Realizing the Potential of Machine Learning

19:31 - How to utilize machine learning

34:07 - Last Remarks

45:15- Podcast Outro