We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more.

Timestamp:

01:39 - Isabel's Introduction

08:24 - Tips for Marketing to the Latino Community

13:08 - Canela Media Case Study

23:07 - Streaming Projections

24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation

30:53 - Isabel's Motivation for Founding Candela Media

33:08 - Isabel's Advice for Hélène

Guest Information:

• Isabel Rafferty Zavala - CEO & Founder of Canela Media
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• Canela Media
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• Hélène Parker - Chief Programmatic Coach
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